We received a copy of the latest Thomson Local today at our offices and as you can see from the image, this is now a very small book indeed – A5 size and very thin!
You may have missed that they went into administration in August 2013 but were rescued – with a loss of hundreds of jobs.
Over the past few years we’ve watched traditional advertising mediums drop as more and more people used Digital Marketing for their business. The Yellow Pages has also shrunk too – and in our area it now covers a huge geographical area but gets thinner every year.
There are some interesting stats as to why traditional print is not working as an advertising medium…
• Just over half the respondents believed online business directories were more up-to-date and accurate than the Yellow Pages.
• A third of those under the age of 29 never use Yellow Pages.
When looking for local businesses most people now just search via their smartphone, so it’s essential to be top of the search engines and have a great looking mobile landing page so that people can first of all find you, then when they hit your site they can navigate around easily.
Did you know that 14% of households recycle these paper directories as soon as they arrive!
According to the Local Government Association, unwanted phone books create 75,000 tons of waste paper a year. Disposing of them costs taxpayers £7.5million a year in England alone!
We think (and maybe we’re biased – but we have used both methods over the years, so we have experience in not getting a great ROI with print advertising!) that most brick and mortar businesses that would traditionally have used print advertising would have better results by being online – as that’s where everyone is looking – they’re Googling it!
What Next?
If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!
That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.
Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
https://rightclickdigital.co.uk
Search Engine Optimisation Breakthrough
