Ever wondered about the correct sizes to use for your social media images? Here’s a useful little social media image size cheat sheet giving you all the info in one place.
Go on – get posting!
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
Continuing with our sales theme this week, have a look at the following video. This is a guy who is making a great deal of money because he knows his audience, his niche market.
Personally, I don’t believe any of it, but that’s neither here nor there. The reason a guy like this can be (very) successful is because of how easily people can mistake earnestness and sincerity with truthfulness and certainty.
HE clearly believes what he is saying!
It would be fun to research his claims! Where did he get his “facts”? Are the claims made up or found in mystical texts? What does he mean, by “frequency”? Can those frequencies be measured with real instruments or equipment?
So many questions!
If you want some answers, we have a Sun Chocolate Frequency Measuring Crystal Chakra Alignment Kit for sale. It’s only £997.
Contact us today with your credit card details, and the keys to your house and car. 😉
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
“When people ask for time, it’s always for time to say no. Yes has one more letter in it, but it doesn’t take half as long to say.”
Edith Wharton 24th Jan 1862 – 11th Aug 1937
This week we’ll focus on increasing sales. Nothing happens without a sale. There is no business, no marketing, no support, no money! Yet so few businesses – especially small businesses – focus on the sales process, or the sales funnel if we are talking about online sales.
So I thought we’d start the week off by talking about using scarcity as an ethical tactic to increasing sales.
We’ve all had this – and done it ourselves; “I need to think about it”. If a prospect says they want to think about it, it means they aren’t coming back. They might mean to. But so much happens. There are so many distractions, conversations, jobs to be done. There could be a multitude of genuine reasons for not getting back to you, but nothing means “no” unless they say “no” – and even then you can still ask why!
But everything they say besides “no” which still results in them walking away may as well be considered as a no. It’s hardly ever – as in practically never – going to result in a sale.
So how many ways do you have to eliminate the prospect’s ability to waffle over time? Scarcity is one way. Urgency is another. Rarity is yet another.
In practical terms:
I used the word “ethical” at the beginning and I do mean do the right thing. If you say that the offer ends on Monday, then it ends. If you offer a bonus to the first 20, then no more after that. You have to be sincere and stick to what you have said.
Some businesses have said that they don’t want to turn away a sale after the deadline but you have to. The deadline is the deadline. It will help your business grow in the long run as people see that you stick by your word. They will be “trained” in future when they see another offer or bonus. They’ll act on it quicker so as not to miss out again.
So, how does this apply to online sales and your website? There are various ways we can use…
All of these are methods you will see when surfing the ‘net. Why? Because they work!
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
Following on from our previous Post regarding colour, the next obvious question (to us anyway!) is does colour make a difference on your website? We could also ask does colour actually affect conversions – do we get more sales or enquiries if we choose certain colours?
The “best” colour for websites has been debated over recent years and even though there is no hard and fast rule as we’re all affected by colour differently, there are some points to bear in mind.
So, if it’s definitely true that there is no single best colour for conversions on your website, what does work?
The psychological principle known as the Isolation Effect states that an item that “stands out like a sore thumb” is more likely to be remembered. Research clearly shows that participants are able to recognise and recall an item far better (be it text or an image) when it blatantly sticks out from its surroundings.
On the site page above, the sign-up button stands out because it’s like a red “island” in a sea of blue. So it’s NOT the colour red that gets a response, it’s the fact that the red button stands out from the rest of that page.
Another way to think of this is to utilise background, base and accent colours. What we do is “train” visitors that the red button in our example (but it could be green, blue, yellow, purple, or whatever), is a cue to take action. So when visitors see something in red they “know” what to do!
So, does a big red button work? Have a look at the two sites below – which do you think had the best conversions?
The only real difference between these two site pages are the button change from green to red, but the change from green to red boosted conversions by 21%. Does that mean that red holds some sort of magic power to get people to take action?
If you look closer at the image, both pages are stylised in a pale green palette, which means the green call to action button blends into the surroundings. On the other page, the red button is a stark visual contrast, resulting in a boost by 21%, but that button could have been any stand-out colour!
Remember, “What stands out gets remembered, what blends in gets ignored.”
So it’s NOT the big red button at all! It’s the overall colour theme of your site complemented by good, bright, stand-out colours for your call to action cues. So anything like “buy now” or “free catalogue” should stand out. Visitors to your site get “trained” when they visit your landing page by seeing that the stand-out colour means TAKE ACTION, then when the call to action is used on other pages they instinctively know that the colour means do something; CLICK HERE!
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
Colour psychology and how it relates to your business is a genuinely controversial aspect of marketing. There are a great many misconceptions around colours and persuasion. A lot of the “science” is simply anecdotal, hunches or conversations.
The issue with colour and how it affects us is down to many aspects; elements such as personal preference, experiences, upbringing, cultural differences, or context, often muddy the effect individual colours have on us. So the notion that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion or response is about as accurate as reading Tarot cards!
In the area of branding and marketing, there have been numerous attempts to classify consumer responses to different individual colours, but the truth of the matter is that colour really is far too dependent on an individuals personal experience and can’t be universally translated to specific feelings or reactions.
That being said, there are broader messaging patterns to be found in colour perceptions and colour DOES play a fairly substantial role in purchases and branding.
In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on colour alone (depending on the product).
With regards to the role that colour plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and colour hinges on the perceived appropriateness of the colour being used for that brand.
The merits to choosing one colour for your company logo or branding over another are easy to see. But without context, choosing one colour over another doesn’t make much sense. In other words, does the colour “fit” what is being sold.
There is very little evidence to support that orange will universally make people purchase a product more often than silver. Certain colours do broadly align with specific traits (e.g., brown with ruggedness, purple with sophistication, and red with excitement). But nearly every academic study on colours and branding will tell you that it’s far more important for your brand’s colours to support the personality you want to portray instead of trying to align with stereotypical colour associations.
It’s the feeling, mood, and image that your brand creates that play a role in persuasion. Be sure to recognise that colours only come into play when they can be used to match a brand’s desired personality.
There is no easy, clear-cut set of guidelines for choosing your brand’s colours, but it is worth considering do the colours match your product or service and reflect the “feeling” you want to convey.
Just by having that conversation and making those colour considerations, you’ll be doing what very few SME’s do!
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
When you can’t find the words…
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
