Your Search Engine Optimisation Company in Barnstaple:
It’s hard to keep up with all the changes when you are doing your own Search Engine Optimisation for your website. Google changes it’s algorythm 500 – 600 times a year – that’s over 11 TIMES A WEEK!
Your website is in a race to get to page 1 and your competitors are trying to beat you to that spot. Fortunately Right Click Digital keep up-to-date and ensure that your site works hard to get you more business. Increasing your search rankings on Google needs to be worked at consistently. It’s not a do once and forget operation. It’s not a sprint – it’s a marathon!
Don’t get beaten by Hummingbirds, Pandas, Penguins, or Polar Bears!
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
Your Digital Marketing Company in Barnstaple, Devon:
We received a copy of the latest Thomson Local today at our offices and as you can see from the image, this is now a very small book indeed – A5 size and very thin!
You may have missed that they went into administration in August 2013 but were rescued – with a loss of hundreds of jobs.
Over the past few years we’ve watched traditional advertising mediums drop as more and more people used Digital Marketing for their business. The Yellow Pages has also shrunk too – and in our area it now covers a huge geographical area but gets thinner every year.
There are some interesting stats as to why traditional print is not working as an advertising medium…
• Just over half the respondents believed online business directories were more up-to-date and accurate than the Yellow Pages.
• A third of those under the age of 29 never use Yellow Pages.
When looking for local businesses most people now just search via their smartphone, so it’s essential to be top of the search engines and have a great looking mobile landing page so that people can first of all find you, then when they hit your site they can navigate around easily.
Did you know that 14% of households recycle these paper directories as soon as they arrive!
According to the Local Government Association, unwanted phone books create 75,000 tons of waste paper a year. Disposing of them costs taxpayers £7.5million a year in England alone!
We think (and maybe we’re biased – but we have used both methods over the years, so we have experience in not getting a great ROI with print advertising!) that most brick and mortar businesses that would traditionally have used print advertising would have better results by being online – as that’s where everyone is looking – they’re Googling it!
What Next?
If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!
That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.
Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
https://rightclickdigital.co.uk
Your SEO Company in Barnstaple, Devon:
Harsh but true!
What Next?
If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!
That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.
Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
Your Friendly SEO Company in Barnstaple, Devon:
A website that is not search engine optimised is like a shop on the quietest road on the edge of town where no one goes!
We see so many of our Clients come to us with little or no optimisation on their site and they wonder why no one visits them and business is slow.
We have the same challenges that every other business has. We need to be on page 1 to get business!
Try typing in the following to Google:
“search engine optimisation barnstaple”
“digital marketing company devon”
etc., etc.,
You should find that Right Click Digital are there – and we do have to work hard to keep our search terms on page 1 for search results. Sometimes, they slip down to page 2 because a competitor has changed their site. When that happens, we get our SEO Mojo on – to push us up (and them down!).
So page 1 is where you need to be for your business for your own search terms. If you’re a plumber in Barnstaple, for example, that’s what you want to have your website optimised for. So when potential Customers search for a “Gas Safe Plumber in Barnstaple“, they find YOUR business – not your competitors!
If you currently have a website which is languishing on the lower pa
ges of Google, it is very unlikely that you will be found as only 9% of people view the 1st page of Google!
That’s 91% of searches your missing out on!
When we design a website for you we create it keeping a professional SEO eye on the search engine terms or keywords which your Customers are likely to use to find you. Using onsite and offsite SEO keyword terms helps your website rank well in Google (and, all the other search engines too).
So, unlike many web designers around, we ensure that your site has a high level of optimisation and the content is search engine friendly. We also create site maps and submit your site listings to Google, Yahoo, and Bing.
We provide these services on every new website build as standard. This ensures that the search engines know your site and visit often to check on your content. This in itself can be enough to get your site ranking well on search engines and we have seen many of our Clients hit the 1st page of Google within a week or so, and stay there as there has been limited competition for their keyword terms.
What Next?
If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!
That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.
Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
If you’ve studied SEO for any length of time, you know that there are things you must do to your webpages themselves, called “on page optimization,” and things external to your website, called “off page optimization.”
While there are a number of tactics that fall into the off page optimization category, the most important is the building of quality backlinks. A backlink occurs whenever an image, a piece of text, or your full website url is linked “back” to your site from some other.
The best links are those that are “one-way,” meaning that a site links to you but you do not link back to them. It can be beneficial to “trade links” (called reciprocal linking) with another webmaster for the purpose of gaining website traffic but it’s not a strategy that will improve your search engine rankings or SEO.
As each page of your website should be optimized for 1-3 keyword phrases, it’s best to build “anchor text links” (aka text links, hypertext links, hyper links, contextual links) that include the keyword phrases you are targeting. The more links you build, the better your ranking will be for the terms contained in the links.
Here’s a perfect example of this in real life:
If you search Google.com for the term, “click here,” you will find a page that gives access to the free Adobe Reader (a page off of Adobe.com) ranked in the first position.
This is an interesting/valuable observation as their page is not optimized for this keyword phrase at all. You won’t find it in their Page Title, their Meta Page Description, or anywhere on the actual page itself.
Then how is this page ranked in the top spot for this term?
It’s happening for one reason, and one reason only… a huge amount of backlinks have been built by webmasters from around the world, that link to this page. Want to guess what keyword phrase they’ve used when creating their links? That’s right… they’re linking the term, “Click Here,” to the specific page that is ranking in the first position!
As I write this, Yahoo reports that 2,927,761 links are pointing to this page.
This shouldn’t be taken to mean that you should abandon your on page optimization efforts, but it does reveal the power of anchor text backlinks.
The more links you build to your pages that include your targeted keyword phrases, the more likely your pages are to rank well for the terms… it’s just that simple.
What Next?
We are your local Web Design and Online Marketing company based in Barnstaple, Devon. We help small and medium sized businesses all over the UK and the world make the most of their online presence.
If you have been thinking about ways to bring in more customers to your business, a mobile friendly website is a great tool to help you engage better.
You can call us on 01271 324 841 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.
Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB
