Your Digital Marketing Company in Barnstaple, Devon:

Use Google+  to increase your SEO ranking.

With so many changes in the Google search algorithm, it’s important to keep up with what matters – and right now, Google+ matters! Taking the time to optimise your page and profile, share interesting content and track your efforts puts your website on the path to higher SEO rankings.

So, you want to increase your search rankings, and using your Google+ page and profile WILL help. Google+ can help you increase search rankings for your website, just by taking the time to optimise your page, profile, and of course, content.

Todays post shows you 3 ways to maximise your Google+ presence!

No.1: Optimise Your Google+ Details

• SEO Title

The SEO title is the name of your Google+ business page. Use your company name and avoid using keywords in the SEO title – it’s unprofessional and has no real SEO value.

• Custom Page URL

You can also customise your Google+ URL. This is great news for companies that want to include cleaner links in their marketing. Your new customised URL looks like this: https://plus.google.com/+YourCompanyName.

To set your custom Google+ page or profile URL:

• Go to your page or profile and click About.
• Scroll down to the Links box. You’ll see your existing Google+ page URL.
• Click on the link and Google+ asks you if you want to convert to a new custom Google+ page URL.

Below you can see where we’ve customised our URL for our business to Right Click Digital:

• SEO Meta Description

The SEO meta description for your page combines your tagline and the first two sentences of your introduction. You only get 160 characters – so make them count!

To edit your meta description or tagline, go to your Google+ business page and follow these instructions:

• Click the Manage This Page button at the top of the page.
• Click Edit Page on the section with your page name on it.
• Click Edit in the Story section on the next page.
• Make your changes and click Save.

Include one or two of your target SEO keywords in your description.

• Google+ Authorship

Google+ Authorship is becoming an increasingly important ranking factor. Authorship tags each piece of content you create and lets Google know you created it.

Without Google+ Authorship, you’re losing potential link juice and SEO benefits. Eric Schmidt, author of The New Digital Age, says, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification…”

There are two ways to set up Google+ Authorship to “claim” your own content:

• If you have an email address that matches your domain (i.e. info@rightclicksdigital.co.uk), you can go to the Google+ Authorship page and simply enter your email address to complete the process.
• If you don’t have an email address that matches your domain, then you’ll have to include a Google+ link to your profile in the author bio of any site you write for.  To do that, you’ll use <a href=“[profile_url]?rel=author”>Google</a>

No.2: Posting Content To Share

Once everything is set up; you’ve optimised your Google+ page and profile, and correctly set up Google+ Authorship, you’re ready to start posting content. This is the quickest and easiest way to build a solid following on Google+ because at the end of the day, good content is what it is all about!

When posting content to your Google+ profile or page, follow these guidelines:

• Share a summary of the content you’re linking to. Don’t go overboard; short and simple are fine.
• Don’t include the link in the Summary box. Instead, put the link in the Link Attachment area so you’ll get the SEO benefit of a DoFollow link.
• Share the content with any of your existing circles.
• You can also check the box that allows you to email your Google+ update to your circles – if you think this is something a specific your audience would like.

No.3: Connecting It All Together

Now it’s time to see how it all works together. You can track every piece of Google+ content you distribute or just a select few.

Tracking the content you share on Google+ allows you to correlate SEO gains and ranking increases against Google +1s and other social signals. An easy way to keep an eye on what’s working and what’s not is to assign each Google+ link a custom URL, then review its stats weekly in Google Analytics.

To set up a custom URL, open Google URL Builder in a new tab and complete the information. Here’s an overview of each section and what you should type in:

• Website URL: Enter the URL of the content you want to share and measure.
• Campaign Source: This is the platform you’re using to distribute the content—in this case, Google+.
• Campaign Medium: The medium is how you’re sharing your content. This could be a tweet, Facebook status or LinkedIn update. In this instance, the campaign medium is Google+ Post.
• Campaign Term: You can skip this one for now. It’s not used for this campaign.
• Campaign Content: Type in the title of what you’re sharing; for example, “How to measure social media traffic.”
• Campaign Name: Use something simple you can easily recognize later when you’re sifting through Google Analytics; for example, “January’s Google+ campaign.”

When you’ve completed the URL Builder form, click Submit and you’ll get your appended URL. If you like, you can use a URL shortener like bit.ly to make it look cleaner.

What Next?

If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!

That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.

Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.

Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk