Oh the irony!
When you send out mixed messages to your Customers – and your Staff…
Don’t leave your Customers confused! Let us help you target your ideal audience, build your Customer base, and sell more!
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
“When people ask for time, it’s always for time to say no. Yes has one more letter in it, but it doesn’t take half as long to say.”
Edith Wharton 24th Jan 1862 – 11th Aug 1937
This week we’ll focus on increasing sales. Nothing happens without a sale. There is no business, no marketing, no support, no money! Yet so few businesses – especially small businesses – focus on the sales process, or the sales funnel if we are talking about online sales.
So I thought we’d start the week off by talking about using scarcity as an ethical tactic to increasing sales.
We’ve all had this – and done it ourselves; “I need to think about it”. If a prospect says they want to think about it, it means they aren’t coming back. They might mean to. But so much happens. There are so many distractions, conversations, jobs to be done. There could be a multitude of genuine reasons for not getting back to you, but nothing means “no” unless they say “no” – and even then you can still ask why!
But everything they say besides “no” which still results in them walking away may as well be considered as a no. It’s hardly ever – as in practically never – going to result in a sale.
So how many ways do you have to eliminate the prospect’s ability to waffle over time? Scarcity is one way. Urgency is another. Rarity is yet another.
In practical terms:
I used the word “ethical” at the beginning and I do mean do the right thing. If you say that the offer ends on Monday, then it ends. If you offer a bonus to the first 20, then no more after that. You have to be sincere and stick to what you have said.
Some businesses have said that they don’t want to turn away a sale after the deadline but you have to. The deadline is the deadline. It will help your business grow in the long run as people see that you stick by your word. They will be “trained” in future when they see another offer or bonus. They’ll act on it quicker so as not to miss out again.
So, how does this apply to online sales and your website? There are various ways we can use…
All of these are methods you will see when surfing the ‘net. Why? Because they work!
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
If you’ve already set up your Google+ account you’ll realise that you had to use your real name. Didn’t want to use your real name – tough! How tough? Even Eric Schmidt reportedly suggested that you should “find another social network“.
Google announced the change on their Google+ page, and apologised that it took so long for them to make this decision.
Quote:
We know you’ve been calling for this change for a while. We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users. For this we apologize, and we hope that today’s change is a step toward making Google+ the welcoming and inclusive place that we want it to be.
For more information click here.
Right Click Digital provide Digital Marketing services which combine SEO, Social Media, innovative Web Design, and Copywriting, and more.
Not every business needs every component as every site and every keyword search is different. By working closely with our Clients we can ensure that they make the most of their online presence.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
Have you ever wondered why some content goes viral – and others just disappear without a trace?
There’s a great article by BuzzSumo in the Huffington Post which answers the following questions:
So have a look in the Huffington Post and find out the best way to get your posts viewed and shared.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
We received a copy of the latest Thomson Local today at our offices and as you can see from the image, this is now a very small book indeed – A5 size and very thin!
You may have missed that they went into administration in August 2013 but were rescued – with a loss of hundreds of jobs.
Over the past few years we’ve watched traditional advertising mediums drop as more and more people used Digital Marketing for their business. The Yellow Pages has also shrunk too – and in our area it now covers a huge geographical area but gets thinner every year.
There are some interesting stats as to why traditional print is not working as an advertising medium…
• Just over half the respondents believed online business directories were more up-to-date and accurate than the Yellow Pages.
• A third of those under the age of 29 never use Yellow Pages.
When looking for local businesses most people now just search via their smartphone, so it’s essential to be top of the search engines and have a great looking mobile landing page so that people can first of all find you, then when they hit your site they can navigate around easily.
Did you know that 14% of households recycle these paper directories as soon as they arrive!
According to the Local Government Association, unwanted phone books create 75,000 tons of waste paper a year. Disposing of them costs taxpayers £7.5million a year in England alone!
We think (and maybe we’re biased – but we have used both methods over the years, so we have experience in not getting a great ROI with print advertising!) that most brick and mortar businesses that would traditionally have used print advertising would have better results by being online – as that’s where everyone is looking – they’re Googling it!
What Next?
If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!
That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.
Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
https://rightclickdigital.co.uk
Following on from yesterdays’ post, here are some tips to use right away in your own business…
Put Your Current Customers On A Monthly Retainer!
Instead of taking a one off payment for your services, can you change your payment options to include a set fee monthly?
You set up an agreement with your Customer and arrange for an automatic monthly payment into your account. You agree to do a set amount of work each month and your Customer agrees to pay you a certain amount each month.
This is a great way to ensure a consistent cash flow and would also help with sales if your services are a high end ticket price. Using a monthly payment method helps both you and your Customer.
Over Deliver EVERY Time!
Always provide more than you promised. It’s those extra little goodies or perks that you get when you don’t expect them which builds trust and long term business relationships.
Be Easy To Work With!
You might consider this a “no-brainer,” but many Customers have horror stories about their suppliers. Be easy to work with and reliable, and Customers will want to work with you again – and refer you to others.
Remember, each of your Customers have their OWN business to run. If they can count on you to do what you say you’ll do – in the time you said you’d do it – and they’ll be more willing to work with you again. And, after you deliver consistently for a while, they’ll be more unlikely to look anywhere else.
Follow Up, Follow Up (And Then Follow Up Again)!
With everything involved in obtaining a new Customer – marketing, lead capture, follow up, proposals, agreements, and more – why would you want to do just one project and consider it done? I wouldn’t. Yet, many companies do this all the time. Usually the thinking is “If they like my work enough, they’ll call me for more.”
But, your Customers are busy and probably don’t have time to follow up with you – so you need to keep in touch with them.
What Next?
If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!
That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.
Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
