Updated: 08/08/2026
Your Digital Marketing Company in Barnstaple, Devon:
Are You Using Rich Snippets On Your Website?
If you use rich snippets on your websites, you should be aware that Google has started to penalise websites for incorrect data markup.
What Is A Rich Snippet?
Rich snippets are enhanced displays of web page results such as images and extra information
about the website. A common example would be when you see a listing in the SERPS (Search Engine Ranking) that shows star ratings next to it.
What Is Actually Being Targeted?
This penalty targets websites that are using incorrect markup such as including authorship on homepages and reviews on pages where there are no reviews.
How Do You Know If You Have Been Effected?
This is a manual penalty and if you have been effected by it then you will have a message inside of your Google Webmasters account.
Final Words
Rich snippets are great as they help your listings stand out and will always have a positive effect
on the CTR (Click Through Rate). But due to the massive abuse Google has had no choice but to issue penalties for incorrect usage.
If you do use rich snippets then just be sure to accurately represent the content of your page.
Want To Know More About Rich Snippets?
Here’s a great article from Link-Assistant which contains more info about the penalty and more detail about rich snippets.
What Next?
If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!
That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.
Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
