The Psychology of Colour in Branding Your Business

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Colour psychology and how it relates to your business is a genuinely controversial aspect of marketing. There are a great many misconceptions around colours and persuasion. A lot of the “science” is simply anecdotal, hunches or conversations.

The issue with colour and how it affects us is down to many aspects; elements such as personal preference, experiences, upbringing, cultural differences, or context, often muddy the effect individual colours have on us. So the notion that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion or response is about as accurate as reading Tarot cards!

In the area of branding and marketing, there have been numerous attempts to classify consumer responses to different individual colours, but the truth of the matter is that colour really is far too dependent on an individuals personal experience and can’t be universally translated to specific feelings or reactions.

That being said, there are broader messaging patterns to be found in colour perceptions and colour DOES play a fairly substantial role in purchases and branding.

In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on colour alone (depending on the product).

With regards to the role that colour plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and colour hinges on the perceived appropriateness of the colour being used for that brand.

The merits to choosing one colour for your company logo or branding over another are easy to see. But without context, choosing one colour over another doesn’t make much sense. In other words, does the colour “fit” what is being sold.

There is very little evidence to support that orange will universally make people purchase a product more often than silver. Certain colours do broadly align with specific traits (e.g., brown with ruggedness, purple with sophistication, and red with excitement). But nearly every academic study on colours and branding will tell you that it’s far more important for your brand’s colours to support the personality you want to portray instead of trying to align with stereotypical colour associations.

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It’s the feeling, mood, and image that your brand creates that play a role in persuasion. Be sure to recognise that colours only come into play when they can be used to match a brand’s desired personality.

There is no easy, clear-cut set of guidelines for choosing your brand’s colours, but it is worth considering do the colours match your product or service and reflect the “feeling” you want to convey.

Just by having that conversation and making those colour considerations, you’ll be doing what very few SME’s do!

 

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Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

www.rightclickdigital.co.uk
Tel: 01271 523 586

Web Design Devon: What Is A Mobile App? - Updated for July 2016

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You’ve probably heard the term APP over the last couple years and may have felt “out of the loop” so to speak. Well that’s probably because you don’t own a smart phone, because if you did, you would have a lot of “APPs” on it. APPs is an abbreviated term for applications, or formerly known as software programs. The term “APPs” became widely accepted after Apple opened their APP Store that offered for sale – games, music, and software programs for its iPhone and iPod devices. But now “APPs” is ubiquitous among all smart phone producers and software designers.

As far as a mobile app is concerned they are generally smaller, less intensive programs that can be installed on a user’s smart phone. Many smart phone users have dozens of these APPs installed on their smart phone. Because of the streamlined programming for these apps, quickly opening and closing them, one after the other is a common practice and is inherently characteristic of all OS platforms.

Let’s take the iPhone for example. When you first purchase one there are actually a few mobile apps installed already. A browser for example, which will allow you to surf the Internet. Apple owns their own browser called Safari and it’s on all iPhones. There are also other standard APPs on the iPhone such as the calendar, a clock, a YouTube browser, a compass, and a calculator. The world of APPs is really pushed by the software programmers that develop new applications based on one or more OS platforms. The most popular mobile APPs work on all mobile platforms including the iPhone, blackberry, and Android smart phones.

Some of the more popular mobile APPs come from existing online businesses that create APPs that help with traffic and usage of their website. Twitter and Facebook each have their own APP that you can download on any phone, which will allow a more simplistic user interface specifically designed for use on small touch screens. There are also book reading APPs from Apple itself called iBooks, and Kindle has its own APP as well allowing you to read books from Amazon on your cell phone!

You could probably go to any of your favorite websites, news organizations, or games and find an application for them. CNN, NBC, the New York Times, they all have one. And it’s not just reading because a lot of these APPs are real tools. Some of which you can talk to, draw or paint on – at least in a digital sense – create music, and learn from via video training or other online courses. Need a recipe? Yep – you can download recipe programs that help you decide what to make based on what’s in your fridge. Need to squeeze in a quick practice game of chess before your next class? There’s lots of chess games in the APPs store, and the business of creating games for mobile APPs is actually a massive industry unto itself.

One of the reasons why these apps are so popular is because they’re usually pretty inexpensive to buy, some of them even free. Sure you can spend maybe £20 – £30 for a few of them but most are around £0.69 to £5. That makes it pretty easy for the consumer to buy these mobile APPs thus creating more sales and consistent profits for smart phone manufacturers.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: SEO Copywriting - Updated for July 2016

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Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that.

A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website. One important part of the high page rank work is developing good web content. The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots.

There is a great deal of writing on the Internet today which is very boring and does not interest people. The key behind SEO copywriting is that you are looking to impress both the search bots as well as the people who are surfing the Internet and stumble upon your page. You do not get a great deal of time to impress your site upon these people so what you have to say and how you say it is going to be the difference between a sale and another lost lead.

If you are interested in SEO copywriting, look into some of the following sources for more information. Here is the website of one particular company where you can learn more about SEO copywriting in a tutorial forum: http://www.seo-gold.com/seo-tutorial/. To find many more resources, search the Internet using the following term: “SEO tutorials.” You will have great success in learning more about this particular field.

Good SEO copywriting focuses on many different factors such as the good web content as well as keyword optimization. Keyword optimization is making sure that your website has full use of a particular set of keywords so that when people search the Internet for these phrases, your site will be on the first page of results. This is how you generate good organic search engine traffic. This deal does go beyond just keyword optimization when looking into making a website work. Take your time to learn more from the resources that were listed above. This can give you a good idea of what you will need to become an SEO copywriter or give you some criteria on when to hire one.

Just as some general information, a good SEO copywriter should help you develop a high page rank within the different search engines as well as help build the sales at your website. It is important to get traffic to your website but is also important that you have a good lead conversion ratio. What this means is that you want more people to visit your sites and that gradually more of these visitors convert to quality sales for you. By providing good content that sells, you are setting yourself up as a person who excels at SEO copywriting. Hopefully this article on SEO copywriting has benefited you. This can be a very lucrative field if you learn to market on the Internet.

What Next?

If you have been struggling to get your website onto the first page of Google, Bing, and Yahoo, please call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: SEO Copywriting Services - Updated for July 2016

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Within this article today, we will look at SEO copywriting services from a couple of different perspectives. Within the first half of this article, we’ll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services.

If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today. When you are looking for an expert within this field, do not take the first company that you come across. You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on. You want to make sure that this SEO copywriting service company can understand your niche so that it can write effectively for both the search bots as well as the people searching for your product or service. You want to ask for testimonials from a couple of previous clients of the SEO copywriting services company. Take your time to search the Internet for a couple of different companies that you would like to work with and then compare prices and services of the companies you like. By doing a comparison as well as checking up on the company for its reputation and pass service, you will be putting yourself in a good position to work with a company that knows what it is doing.

That part of the article focused on how to look for a SEO copywriting services company. Within the remainder of this article, we will look at ways that you can work to create your own SEO copywriting services company. This is a very crowded field with many players today so you must make sure that you do something to set yourself apart. You could be the best SEO copywriter out there but if you do nothing to set yourself apart no one will know the difference. It may help to focus upon a particular niche where you know that you can write very effectively and with a strong background. This can be a competitive advantage that you use to market your firm so that companies feel comfortable coming to you. If you have done little SEO work in the past and are interested in this field due to a passion for the Internet and experience in copywriting, take the time to build a couple websites for yourself. You can use these as training modules so that when you land a client, you will have some experience from which you can draw on.

Whether you are looking for an SEO copywriting services company or looking to start your own, they key is to make sure that you know how to separate the good from the bad. Hopefully this article on SEO copywriting services has helped give you some ideas based upon which perspective you are looking into his article at. The key is to go out and do your research so that you can benefit from the SEO industry as a whole.

What Next?

If you have been struggling to get your website onto the first page of Google, Bing, and Yahoo, please call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Facebook Marketing Devon: Using Facebook to Generate Targeted Traffic to Your Website - Updated for July 2016

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As an affiliate marketer or as a person who owns an online business, you have to remember that internet marketing is very important. You first need to be successful in internet marketing in order for you to get customers. You have to remember that if you want customers, you need to get targeted traffic in to your website.

There are quite a lot of methods to get targeted traffic. You can try writing articles about the products or services you are selling and posting them on article publishing websites. This is a great way to market your website as well as the products or services you are selling, but what if you don’t have the knack for writing? What if you have people skills instead?

If talking to people is your forte, you might want to join social networking websites. One social networking website that is so popular is Facebook. Here, you will see that there are now over 62 million people who are actively subscribed and millions of people are logging in and out every single day.

With this amount of people, you have to consider that this is truly an internet marketer’s dream.

By joining Facebook, you will be able to create a profile page for yourself. Complete the profile page. In this page, it will state basically everything about you. It will contain your interests, your age, gender, as well as your political views.

If you already have friends who are registered and actively using Facebook, you might want to try to add them to your network in the website. You can also invite your other friends to join through email in Facebook. By building your network of friends, you will be able to gain access to other networks in Facebook. Here, you can start communicating with other people, and even build new relationships or make new friends.

This is a great way to start marketing in Facebook. Don’t just jump in and start peddling your products, services or website, you first need to establish yourself in Facebook.

After getting started and getting familiarized with Facebook, you will notice that you will be able to join groups. Find a group that is interested in the products or services you offer. When you find one, join the group.

Here, you will be able to discuss things about their interest and little by little, you will be able to indirectly market your products or services. Just remember that you first need to establish relationships within the group in order for you to market effectively and in order for you to become trusted by the other members.

There are quite a lot of communicating tools that you can use in Facebook. You can use the News Feed and you can even syndicate your blog website using RSS. The Notes feature offered by Facebook is also a great way to market. And, you can also write on the “wall” of other people’s profile in order for you to get known.

What Next?

If you have been thinking about using Facebook to engage better with your customers you can call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

The great thing about this is that you don’t even have to invest money when you use Facebook. It is completely free and what you just need to invest is time. Although it may take quite a while for you to get people in Facebook to trust you and get them to visit your website.

You have to consider the fact that with the amount of people using Facebook, it will definitely have a lot of potential in generating targeted traffic to your website.

Facebook Marketing Devon: Using Facebook as an Online Marketing Tool - Updated for July 2016

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Social networking websites are becoming more and more popular each day. Websites like these are primarily used as a social utility that will enable people to connect with other people. With Facebook, you will be able to connect with friends, acquaintances, and with other people who you study and live with.

One social networking website that is very popular among many people today is Facebook. With Facebook, you will be able to get your very own profile page where you can upload an unlimited amount of photos, share videos, and also a place where you will let people viewing a little about you.

Although this is a great social networking site that will enable you to keep in touch with your friends and acquaintances as well as meet new people and make new friends, it is also a website that made a lot of internet marketers drool.

With over 62 million active subscribers and still continuing to grow, you know that this place is the place to market.

If you own a business and you are reaching for an 18 to 25 demographic to sell your products, you will see that Facebook will be able to provide you with your target customers. Most subscribers here are aged between 18 and 25, which is called the “tech-savvy youth audiences”.

With Facebook, you will not only target your ads on specific regions and universities, but you will also be able to get your fair share of audience. Here, you will see that when you join, you will be able to readily use tools that can really help you advertise your products and services.

You can customize your profile in order to make it unique and attract your target audience and you can also post blogs and even syndicate your blog page using RSS. If you have video ads about your products or services, you can post it here on Facebook as well.

When you register with Facebook, you can also add friends. Try adding as much as you can and establish some relationship. If you already know someone who uses Facebook, add them and try to get them to promote the products or services you offer.

This is one great feature of Facebook. With it, you will be able to get people who are connected to your network to advertise for you. This way, you will see that you will be able to market your product more effectively by getting people in other network know about your products or services.

Another great tool that you can use in Facebook is the ability to let you add applications in your profile page. Here, you will be able to add games and other applications in your profile page, which can be great in attracting other people to visit your profile page.

As you can see, Facebook will be able to create a great potential in internet marketing. The website already has the numbers in terms of traffic, and it also has the tools necessary for you to market your products or services effectively.

It is just a matter of knowing how to use these tools and also know how to effectively market your products or services. By creating a great profile page in Facebook, you can be sure that you will be able to attract a lot of targeted traffic.

What Next?

If you have been thinking about using Facebook to engage better with your customers you can call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.