SEO and Commuting in North Devon is bliss!
Spring is in the air and it’s always great to visit Clients when the sun in shining!
Search Engine Optimisation in the morning and visiting a valued Client at Westward Ho! in the afternoon.
#happy days
Following on from our previous Post regarding colour, the next obvious question (to us anyway!) is does colour make a difference on your website? We could also ask does colour actually affect conversions – do we get more sales or enquiries if we choose certain colours?
The “best” colour for websites has been debated over recent years and even though there is no hard and fast rule as we’re all affected by colour differently, there are some points to bear in mind.
So, if it’s definitely true that there is no single best colour for conversions on your website, what does work?
The psychological principle known as the Isolation Effect states that an item that “stands out like a sore thumb” is more likely to be remembered. Research clearly shows that participants are able to recognise and recall an item far better (be it text or an image) when it blatantly sticks out from its surroundings.
On the site page above, the sign-up button stands out because it’s like a red “island” in a sea of blue. So it’s NOT the colour red that gets a response, it’s the fact that the red button stands out from the rest of that page.
Another way to think of this is to utilise background, base and accent colours. What we do is “train” visitors that the red button in our example (but it could be green, blue, yellow, purple, or whatever), is a cue to take action. So when visitors see something in red they “know” what to do!
So, does a big red button work? Have a look at the two sites below – which do you think had the best conversions?
The only real difference between these two site pages are the button change from green to red, but the change from green to red boosted conversions by 21%. Does that mean that red holds some sort of magic power to get people to take action?
If you look closer at the image, both pages are stylised in a pale green palette, which means the green call to action button blends into the surroundings. On the other page, the red button is a stark visual contrast, resulting in a boost by 21%, but that button could have been any stand-out colour!
Remember, “What stands out gets remembered, what blends in gets ignored.”
So it’s NOT the big red button at all! It’s the overall colour theme of your site complemented by good, bright, stand-out colours for your call to action cues. So anything like “buy now” or “free catalogue” should stand out. Visitors to your site get “trained” when they visit your landing page by seeing that the stand-out colour means TAKE ACTION, then when the call to action is used on other pages they instinctively know that the colour means do something; CLICK HERE!
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
www.rightclickdigital.co.uk
Tel: 01271 523 586
We’re real, we’re here, we’re in the UK – and we CAN help you with your online presence!
So if you’re looking for a UK based Search Engine Optimisation (SEO) or Web Design company – we speak your language! ;D
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
Your Digital Marketing Company in Barnstaple, North Devon:
Are you missing out on business because your website isn’t optimised for mobile devices? There are a staggering amount of businesses who may have web sites already, but not mobile ready websites.
Source: Google Search Moment Study 2013
4 in 6 searches are now performed on mobile devices.
If your site is not mobile ready and your competitors is, then you are going to miss out!
More and more people are searching for local businesses on their mobile devices. If they find your website on a search and you’re not mobile ready, they simply click “back” and move to a site that is mobile ready.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
Your Digital Marketing Company in Barnstaple, Devon:
Following on from yesterdays’ post, here are some tips to use right away in your own business…
Put Your Current Customers On A Monthly Retainer!
Instead of taking a one off payment for your services, can you change your payment options to include a set fee monthly?
You set up an agreement with your Customer and arrange for an automatic monthly payment into your account. You agree to do a set amount of work each month and your Customer agrees to pay you a certain amount each month.
This is a great way to ensure a consistent cash flow and would also help with sales if your services are a high end ticket price. Using a monthly payment method helps both you and your Customer.
Over Deliver EVERY Time!
Always provide more than you promised. It’s those extra little goodies or perks that you get when you don’t expect them which builds trust and long term business relationships.
Be Easy To Work With!
You might consider this a “no-brainer,” but many Customers have horror stories about their suppliers. Be easy to work with and reliable, and Customers will want to work with you again – and refer you to others.
Remember, each of your Customers have their OWN business to run. If they can count on you to do what you say you’ll do – in the time you said you’d do it – and they’ll be more willing to work with you again. And, after you deliver consistently for a while, they’ll be more unlikely to look anywhere else.
Follow Up, Follow Up (And Then Follow Up Again)!
With everything involved in obtaining a new Customer – marketing, lead capture, follow up, proposals, agreements, and more – why would you want to do just one project and consider it done? I wouldn’t. Yet, many companies do this all the time. Usually the thinking is “If they like my work enough, they’ll call me for more.”
But, your Customers are busy and probably don’t have time to follow up with you – so you need to keep in touch with them.
What Next?
If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!
That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.
Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB
If you have been thinking about ways to bring in more customers to your business, Digital Marketing is the great way to help you engage better.
You can call us on 01271 324 841 – or complete our Contact Form.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.
Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB
