If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message — this won’t work.

You build interest slowly. Start with an informative message — a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product — giving the reader more actual information with each and every message. Your final message should be the sale pitch — not your first one! With each message, make sure that you are giving the customer information pertaining to the topic — free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages — just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!

What Next?

We are your local Web Design and Online Marketing company based in Barnstaple, Devon. We help small and medium sized businesses all over the UK and the world make the most of their online presence.

If you have been thinking about ways to bring in more customers to your business, email marketing is a great tool to help you engage better.

You can call us on 01271 324 841 – or complete the enquiry form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB

There are laws against sending spam. There are even laws that you must adhere to when you send out email that was requested. No matter what type of email you are sending out, the chances are good that the anti-spam laws apply to you in some way.

In order to be in compliance with anti-spam laws, each commercial email that you send must include your name or business name, your street address, city, county, postcode, and phone number. You must also include instructions that will allow the recipient to remove themselves from your mailing list. If you fail to do any of this, you are essentially breaking the law.

Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an email is sent requesting confirmation before any other email is sent. If someone is placing an order from you, include a check box on the order form, asking for permission to send them periodic emails. Also, ensure that you use the double opt-in method to ensure that opt-ins are genuine.

Never use your autoresponder to send unsolicited commercial email!

What Next?

We are your local Web Design and Online Marketing company based in Barnstaple, Devon. We help small and medium sized businesses all over the UK and the world make the most of their online presence.

If you have been thinking about ways to bring in more customers to your business, email marketing is a great tool to help you engage better.

You can call us on 01271 324 841 – or complete the enquiry form at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB

When people place orders through your website, it is always a good idea to immediately acknowledge the purchase. One way to do this is with the use of an autoresponder that can be integrated with your shopping cart. In fact, many shopping carts that are available today have their own autoresponders built into the system.

When you set up your autoresponder to send a message to someone that has placed an order, there are several things that should be included in the message. This is an opportunity to ‘speak’ to your customer, and to let them know about other deals that you have or special items that you have available. You should not miss this opportunity.

Do not try to get your ‘thank you’ sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea — that would go better with the receipt. Make sure your ‘thank you’ sales message is a message that is sent out all by itself, so your customer can focus solely on that!

Thank the customer for their recent purchase. Tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or that are similar to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Just let them know about the various products that you offer that will compliment their purchase in some way.

The important thing is to not let your customer get away without further contact! Think about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your ‘thank you’ sales letter serves the same purpose.

Don’t make the mistake of bombarding your customer! You can usually send them periodic information about your specials after they have made a purchase through you, but emailing them on a daily basis with your offers is not good business! Use your autoresponder responsibly! Make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is of value to them.

What Next?

We are your local Web Design and Online Marketing company based in Barnstaple, Devon. We help small and medium sized businesses all over the UK and the world make the most of their online presence.

If you have been thinking about ways to bring in more customers to your business, email marketing is a great tool to help you engage better.

You can call us on 01271 324 841 – or complete the enquiry form at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB

If you have signed up with an autoresponder service, you need to take the time to read the instructions to learn how to use the service — before you load the first word of your first message! Not knowing how to use the service will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!

As soon as you have complete the sign up process, load one email address into the autoresponders mailing list — yours. If there is a manual or help file for your autoresponder, read every word of it, and really learn how to use all of the features of the autoresponder.

Work with it, sending messages to your own address, until you know your autoresponder service inside and out! This may take a little time, but after a few hours or so, you should know all that there is to know, and you will be able to set your autoresponders up much more effectively in the future. Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your autoresponder messages and tracking in a way that increases your responses!

What Next?

We are your local Web Design and Online Marketing company based in Barnstaple, Devon. We help small and medium sized businesses all over the UK and the world make the most of their online presence.

If you have been thinking about ways to bring in more customers to your business, email marketing is a great tool to help you engage better.

You can call us on 01271 324 841 – or complete the enquiry form at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB

Ever thought about using Autoresponders to keep your own staff informed?

Autoresponders work very well when it comes to training others. This is why autoresponders are the perfect way to conduct email courses. But there are other types of training that can be done with autoresponders as well.

Even college teachers have found a use for autoresponders. They can use them to remind students about upcoming tests, or to deliver study guides. Since the information in that teacher’s course is taught over and over again each time a new class comes in, this saves the professor a great deal of time.

Autoresponders are also used by colleges to remind faculty and students about upcoming events. Because events are scheduled in advance, these autoresponder messages are set up in advance, and nobody has to depend on a secretary to get those notices out!

Many businesses use autoresponders to keep their employees trained. When new equipment is brought into the office, and employees need to know how to operate it, an autoresponder can be set up with training instructions.

No matter what kind of business you are in, there is a way that autoresponders can be used. The use of an autoresponder will save quite a bit of time, and it can also serve to make the people in your organisation much for effective.

What Next?

We are your local Web Design and Online Marketing company based in Barnstaple, Devon. We help small and medium sized businesses all over the UK and the world make the most of their online presence.

If you have been thinking about ways to bring in more customers to your business, email marketing is a great tool to help you engage better.

You can call us on 01271 324 841 – or complete the enquiry form at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB

People love to have access to things that other people can’t get. It makes them feel special, and it is a marketing tactic that really works. Granting access to secret pages works well on the Internet. It works best when it is limited. For instance, you can grant access to only a lucky few, or you can have a time limit for accessing the pages. You can grant access to secret pages on your website with an autoresponder.

The way this works is quite simple. You create a directory on your website that is password protected, with one login and password that everybody can use. You then create some valuable content for that directory. You can call this your secret vault or your private stash or anything else you want to call it — as long as it sounds like something that your visitors may really want to get their hands on. For instance ‘the secret tools that helped me earn thousands each month’ would probably entice many people who want to learn how to make money.

Once you get the directory and the pages set up, put the URL of the pages and the login name and password in an autoresponder. Write a sales page and distribute it to your opt-in list, or have other list owners distribute it to theirs. Make sure you ‘limit’ the offer. Don’t let people assume that you are going to share this secret information with the rest of the world — they want to be the only ones with this special access!

Keep access to the secret pages free. The goal is to get people to those pages, so that they can purchase your products or services. However, remember that you’ve advertised secret tools or secret information. Therefore, when they get to those pages, there must be something of value there for them to collect — for free in most cases. Don’t make the mistake of thinking that you will be losing money by giving something away for free — you won’t. In fact, you’ve already gained by collecting the names and addresses of the people who were interested in your secret information!

Again, this is a marketing tactic that really works, and it is a great way to use an autoresponder. Once people have requested the information for your private pages, you can email them periodically, using your autoresponder, to let them know about updates to the secret site. While you are updating them, you can also tell them about other specials or new products in your line.

What Next?

We are your local Web Design and Online Marketing company based in Barnstaple, Devon. We help small and medium sized businesses all over the UK and the world make the most of their online presence.

If you have been thinking about ways to bring in more customers to your business, email marketing is a great tool to help you engage better.

You can call us on 01271 324 841 – or complete the enquiry form at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB