Have you ever wondered why some content goes viral – and others just disappear without a trace?

There’s a great article by BuzzSumo in the Huffington Post which answers the following questions:

What types of emotions did the most popular articles invoke?
What type of posts typically receive a lot of shares? (lists? infographics?)
Did readers love to share short form or long form content? What’s the ideal length?
Does trust play a major role on whether someone will share an article?
What’s the effect of having just one image in a post vs no images?
What’s the effect of having just one influencer sharing your article vs 0?
How do we make people share our post days and even weeks after it’s been published?
What’s the best day of the week to publish an article?

So have a look in the Huffington Post and find out the best way to get your posts viewed and shared.

Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk

What’s Happened To Thomson Local? - Updated for August 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

Your Digital Marketing Company in Barnstaple, Devon:

We received a copy of the latest Thomson Local today at our offices and as you can see from the image, this is now a very small book indeed – A5 size and very thin!

You may have missed that they went into administration in August 2013 but were rescued – with a loss of hundreds of jobs.

Over the past few years we’ve watched traditional advertising mediums drop as more and more people used Digital Marketing for their business. The Yellow Pages has also shrunk too – and in our area it now covers a huge geographical area but gets thinner every year.

There are some interesting stats as to why traditional print is not working as an advertising medium…

• Just over half the respondents believed online business directories were more up-to-date and accurate than the Yellow Pages.
• A third of those under the age of 29 never use Yellow Pages.

When looking for local businesses most people now just search via their smartphone, so it’s essential to be top of the search engines and have a great looking mobile landing page so that people can first of all find you, then when they hit your site they can navigate around easily.

Did you know that 14% of households recycle these paper directories as soon as they arrive!

According to the Local Government Association, unwanted phone books create 75,000 tons of waste paper a year. Disposing of them costs taxpayers £7.5million a year in England alone!

We think (and maybe we’re biased – but we have used both methods over the years, so we have experience in not getting a great ROI with print advertising!) that most brick and mortar businesses that would traditionally have used print advertising would have better results by being online – as that’s where everyone is looking – they’re Googling it!

What Next?

If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!

That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.

Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.

Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk

How To Keep Clients – It’s Simples! - Updated for August 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

Your Digital Marketing Company in Barnstaple, Devon:

I’m sure you don’t need to be told that it costs 6-7 times more money to land a new Customer than to retain an existing one.

The probability of selling to an existing Customer is 60-70 percent whereas the probability of selling to a new prospect is only 5-20 percent!

It’s a great example of the The Pareto Principle in action. Repeat Customers – often 20 percent of your Client base – will account for 80 percent of your profits. (That’s been true with almost all of our online businesses.)

So, what are the benefits to working with repeat Customers?

You And Your Customer Know What To Do!

When working with each other again, you and your Customer know what to do and what to expect. Your repeat Customer also knows your standard of work and your support or service – so they already know, like, and trust you.

This makes repeat purchases, quotations, agreements, etc much easier.

You Don’t Have To Resell Your Business To Repeat Customers!

Getting new prospects can be hard work for most businesses. In fact so much that a lot of one man businesses struggle so much with it that they experience the feast or famine cycle over and over again.

But, once you sell your business to a Customer once, the hard work is done – as long as you do a great job, your Customer is likely to use you again.

You’re More Likely To Get Paid Quicker!

When you work with the same Customers repeatedly, you both get used to the pay cycle. No more stress about when (or if) you’ll get paid!. It goes without saying that if your Customer didn’t pay on time, would you really want them as a repeat Customer?

You Don’t Have To Prove Yourself!

Often when working with new Customers you have to prove yourself before they see you as the expert. This means that they could have a tendency to get too involved or take advantage of your knowledge with hundreds of questions. However, repeat Customers will now regard you as the expert that gets your work done. Good repeat Customers know that you’re capable of doing the job, and doing it within the agreed time and budget.

So, why isn’t your diary full of repeat Customers? Maybe you don’t know how to turn them from one-time Customers to loyal, repeat buyers.

If that is the case, look out for some tips in our next post!

What Next?

If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!

That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.

Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.

Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk

The Small Business Guide To Twitter - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

webdesignbarnstapledevon_smallbusinessguidetotwitter

If you have been thinking about ways to bring in more customers to your business, Digital Marketing is the great way to help you engage better.

You can call us on 01271 324 841 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB

Web Design Devon: Mobile Advertising - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

In the world that we live in today, mobile phones have become an integral part of our lives, always in hand and included into our work and way of life. It is therefore no wonder that business people have opted to use mobile advertising strategy. Mobile advertising is a method of advertising through mobile phones or other devices. This type of advertising takes place in real time where your customers receive your promotional messages instantly. As opposed to other forms of advertising text messages get read and replied to within a few minutes making it highly effective. Besides being fast, mobile coupons have a 15%-40% redemption rate compared to ordinary coupons that have a 2% redemption rate. The reason why mobile advertising is growing so fast is because the strategy is an opt-in method. That means that customers are at liberty to choose to subscribe to relevant messages of their choice. Because of that, the strategy becomes less intrusive compared to other forms of advertising.

In mobile advertising, vendors text messages of advertisement to their prospective customers who have accepted to receive them from their company. As a vendor, you give your outlook a unique keyword to text to a number that is like a telephone number. Having done that, the owner of the number receives a text message requesting them to confirm if they are interested in subscribing to your messages. After they confirm, you can then send them promotion messages to their phone whenever there is something happening in your business.

Mobile advertising is the most rapidly growing marketing strategy to promote businesses, brands , services and organizations nowadays. Via mobile advertising medical practitioners can save their time and money by sending their patients an SMS reminding them about their next appointments. In comparison to traditional methods of advertising this method is cheaper, personal and immediate. This has increased customer loyalty, awareness and sales because it created a greater connection between customers and businesses. This is one of the key factors that have led to its rapid establishment.

With the current upswing of new generation of mobile phones and pda’s the computers will be replaced because people can access the web via their mobile devices. For people who want to reach a new breed of customers mobile advertising is the way to go. Albeit new, mobile advertising is a good way in which a company can build its profile or brand with a properly targeted audience. Mobile marketing is mostly used for product launches, coupons, offers and special promotions.
Besides its mobility mobile adverising is beneficial because it helps you to obtain accurate records of promotion results.

This method of marketing also helps marketers to quantify the results of their advertisements and measure its effectiveness accurately. This marketing strategy is most popular among companies selling fast moving consumer foods and those in finance and beauty industries. In opt-in mobile advertising consumers get a chance to choose what information they would like to receive, while at the same time giving vital demographic data about themselves. This motivates the consumers to be attentive and responsive to information they choose to receive.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple: Facebook – An Effective Tool to Increase Your Sales - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

Today, the internet is one of the most popular places for businesses to advertise in. Every website you visit, you will see that there will be advertising everywhere. This is called internet marketing.

If you have a business of your own and you want to effectively market your products or services, you will see that the internet will be one huge bulletin board that you can advertise in. Here, you will be able to virtually advertise anything and it is open for 24 hours a day and 7 days a week.

With hundreds of millions of people visiting the internet on a daily basis from all over the world, you can be sure that advertising here will definitely increase your sales.

One great website that you may want to concentrate your online advertising campaign on is Facebook. Today, this social networking website is now considered to be one of the largest social networking websites existing. Here, you will see that over 62 million people are now active members and are still continually increasing.

With figures like this, you know that it will provide you with a very big opportunity to increase your sales and your profit. In fact, it is so huge that large companies or corporations are now marketing on Facebook.

Basically, Facebook is a social networking website. Once you join, you will be able to find your friends who are also a member and add them to your list. This will create a small group of your friends and it will enable you to view their profiles and know more about them and vice versa. You can even send and receive messages as well as comments.

Also, you will be able to post on bulletins that your friends will be able read.

These are the things that you can do with Facebook. It is basically the fastest growing social networking websites today. Because of this, a lot of people have started marketing on Facebook. The great thing about Facebook marketing is that it provides a free and easy way to promote products and services. With the included tools in Facebook, you will be able to take advantage of it, such as the Stumble Upon and Digg buttons to promote your website or your products and services.

This is a great way to generate targeted traffic to your website and it will enable you to increase the potential in selling your products and services as well as increase the volume of sales.

Because Facebook is available for people from all over the world, your business will be able to reach out to more people if you advertise on Facebook.

In today’s ever competitive business world, you know that you need to use every tool available in order to get ahead of your competitors. So, the next time you are thinking about marketing your business online, you might want to try marketing in Facebook. Here, you will be able to reach out to more people and it is also easy to do so and the best thing about it is that it’s free.

With Facebook, you will definitely be able to efficiently market your business. Marketing in Facebook is free, easy, and fun.

These are the things that you need to remember whenever you want to try marketing online. Try joining Facebook and you will see the potential on letting it help your business grow.

What Next?

If you have been thinking about using Facebook to engage better with your customers you can call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.