Web Design Devon: Mobile Marketing Trends - Updated for July 2016

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Marketing a business we all know is the only way to keep existing clients and attract new clients. Marketing being one of the most important tools where improving your business financially is concerned has over the years take n different forms. Formally, many companies were not interested in mobile marketing trends like road shows, outdoor advertising in general or moving billboards to market a product or service but today that’s not what we see. Many companies big, medium and small are very much interested in mobile marketing because it has proven to be more useful and with mobile marketing, results are seen at once so you know if you are making progress or delay.

Today’s development in technology and the rate at which people are getting accustomed to computerized systems and the computerized way of living is making marketers concentrate on the usage of electronic systems to market their products. Most companies or marketers all over the world have found a new way of marketing their products which is by using mobile SMS marketing techniques which is all about promoting and advertising through smart talk phones. Even though this trend is new on the market, it has a very bright future because it is very simple, less complicated and very efficient when it has to do with the delivering of SMS’s to a particular audience or clientele base.

Also, using billboards and television road shows to promote a company or its services is another trend of mobile marketing. No matter what kind of business you are operating, mobile marketing can be used because it is not limited to any specific type or class of companies or individuals. Using text messages for marketing is one of the best options for many companies since these services cost less and is more than efficient. For instance for restaurants and bars, you can use the mobile phone marketing to send text messages to your clients or customers of new recipes and upcoming events at your bar also; discounts on your services can be sent to them using the mobile phone but you must first draft a short survey for your customers to know if they won’t mind to have weekly or daily messages from your company to their phones before you go ahead because most people do not like to receive such messages so make sure you know for certain or with consent from client before you begin.

Staying in touch with your customers regularly and making them aware of new promotions in your company as a private business owner or a corporate company is very important because doing this makes the customer feel important and when a customer feels a kind of belonging they never see the need to hire the services of other companies. Although email marketing is also good, it is not as efficient as mobile phone marketing because many people do not check their emails frequently which make it difficult for them to know about these promotions ahead of time.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Mobile Advertising - Updated for July 2016

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In the world that we live in today, mobile phones have become an integral part of our lives, always in hand and included into our work and way of life. It is therefore no wonder that business people have opted to use mobile advertising strategy. Mobile advertising is a method of advertising through mobile phones or other devices. This type of advertising takes place in real time where your customers receive your promotional messages instantly. As opposed to other forms of advertising text messages get read and replied to within a few minutes making it highly effective. Besides being fast, mobile coupons have a 15%-40% redemption rate compared to ordinary coupons that have a 2% redemption rate. The reason why mobile advertising is growing so fast is because the strategy is an opt-in method. That means that customers are at liberty to choose to subscribe to relevant messages of their choice. Because of that, the strategy becomes less intrusive compared to other forms of advertising.

In mobile advertising, vendors text messages of advertisement to their prospective customers who have accepted to receive them from their company. As a vendor, you give your outlook a unique keyword to text to a number that is like a telephone number. Having done that, the owner of the number receives a text message requesting them to confirm if they are interested in subscribing to your messages. After they confirm, you can then send them promotion messages to their phone whenever there is something happening in your business.

Mobile advertising is the most rapidly growing marketing strategy to promote businesses, brands , services and organizations nowadays. Via mobile advertising medical practitioners can save their time and money by sending their patients an SMS reminding them about their next appointments. In comparison to traditional methods of advertising this method is cheaper, personal and immediate. This has increased customer loyalty, awareness and sales because it created a greater connection between customers and businesses. This is one of the key factors that have led to its rapid establishment.

With the current upswing of new generation of mobile phones and pda’s the computers will be replaced because people can access the web via their mobile devices. For people who want to reach a new breed of customers mobile advertising is the way to go. Albeit new, mobile advertising is a good way in which a company can build its profile or brand with a properly targeted audience. Mobile marketing is mostly used for product launches, coupons, offers and special promotions.
Besides its mobility mobile adverising is beneficial because it helps you to obtain accurate records of promotion results.

This method of marketing also helps marketers to quantify the results of their advertisements and measure its effectiveness accurately. This marketing strategy is most popular among companies selling fast moving consumer foods and those in finance and beauty industries. In opt-in mobile advertising consumers get a chance to choose what information they would like to receive, while at the same time giving vital demographic data about themselves. This motivates the consumers to be attentive and responsive to information they choose to receive.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Learning Copywriting - Updated for July 2016

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If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you’re writing in a different style and to a different audience. A good quote that will be used to start this article comes from the book The Copywriter’s Handbook, A Step-By-Step Guide to Writing Copy that Sells. “A copywriter is a sales person behind a typewriter.” (p.1 of book mentioned above)

This is the key when you are learning copywriting. You must learn to communicate with the audience in a way that persuades them to buy the product or service that you are writing about. There must be an initial connection that is made or else you’ll find that you’ve lost the audience’s attention. In this day and age, people are inundated with the number of advertisements that they see every day and quickly discard any advertisement that does not fit within their perspective immediately. You must realize that your writing cannot be for the entertainment of an audience now but rather to sell a product or service.

As a quick introduction to some of the important points on learning copywriting, the first key is to pay attention to the headline. The headline is read more often than copy at an exponential rate. If you cannot catch someone’s attention with the headline, you have wasted the rest of your sales copy. A sales letter essentially only has about five seconds in which you can grab a person’s attention and the headline is one the most important factors in being able to pull that attention. This is just an example of copywriting and what you must look for.

In learning copywriting, look into the works of Dan Kennedy. He is one of the foremost experts on the subject and he has said before that he became better by continual development of his skills. If you would like to learn more about any one of his books, look into the following title: The Ultimate Sales Letter. You will want to make yourself a lifelong student of the subject in learning copywriting because there is always something more to know.

Hopefully this article on learning copywriting has helped you. This field will seem very challenging but at the same point it is one of the more interesting fields that you can find out there. The key to being successful and copywriting is to learn from what you do. If you constantly read and continue to develop your skills, you’ll find that you will become a great copywriter. It is hard within a single page to truly give you an idea of what it takes to be a copywriter but go back to the quote at the beginning of the article that a copywriter is a person who sells. Your goal is to educate an audience in a way that persuades them. This is the only difference between how you currently write and how you will write as a copywriter.

What Next?

If you have been struggling to get your website onto the first page of Google, Bing, and Yahoo, please call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Make It Easy To Buy From Your Site - Updated for July 2016

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Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Improve The Usability of Your Website - Updated for July 2016

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No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the cr

Web Design Devon: Good Design Practices for Websites - Updated for July 2016

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Your website is where your business resides – it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimise them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.