Your Digital Marketing Company in Barnstaple, Devon:

I’m sure you don’t need to be told that it costs 6-7 times more money to land a new Customer than to retain an existing one.

The probability of selling to an existing Customer is 60-70 percent whereas the probability of selling to a new prospect is only 5-20 percent!

It’s a great example of the The Pareto Principle in action. Repeat Customers – often 20 percent of your Client base – will account for 80 percent of your profits. (That’s been true with almost all of our online businesses.)

So, what are the benefits to working with repeat Customers?

You And Your Customer Know What To Do!

When working with each other again, you and your Customer know what to do and what to expect. Your repeat Customer also knows your standard of work and your support or service – so they already know, like, and trust you.

This makes repeat purchases, quotations, agreements, etc much easier.

You Don’t Have To Resell Your Business To Repeat Customers!

Getting new prospects can be hard work for most businesses. In fact so much that a lot of one man businesses struggle so much with it that they experience the feast or famine cycle over and over again.

But, once you sell your business to a Customer once, the hard work is done – as long as you do a great job, your Customer is likely to use you again.

You’re More Likely To Get Paid Quicker!

When you work with the same Customers repeatedly, you both get used to the pay cycle. No more stress about when (or if) you’ll get paid!. It goes without saying that if your Customer didn’t pay on time, would you really want them as a repeat Customer?

You Don’t Have To Prove Yourself!

Often when working with new Customers you have to prove yourself before they see you as the expert. This means that they could have a tendency to get too involved or take advantage of your knowledge with hundreds of questions. However, repeat Customers will now regard you as the expert that gets your work done. Good repeat Customers know that you’re capable of doing the job, and doing it within the agreed time and budget.

So, why isn’t your diary full of repeat Customers? Maybe you don’t know how to turn them from one-time Customers to loyal, repeat buyers.

If that is the case, look out for some tips in our next post!

What Next?

If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!

That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.

Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.

Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk