Web Design Devon: Mobile Marketing – Ways To Reach Your Customers On Their Mobile Devices - Updated for July 2016

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Marketing is ever evolving, and so must you. Know how to bring technology to your advantage. Here are some of the top ways to reach customers on their mobile device;

1. SMS and MMS Marketing.

Since the introduction of mobile phones back in early 2000s, SMS or text marketing has evolved as another important medium of direct advertising. SMS marketing mainly involves the collection of consumer mobile phone numbers usually by registration of the customer using a ‘keyword’ sent to a ‘short code.’ Upon registration, the customer mobile phone number is added to a messaging platform database which sends mass messages of special promotions or updates. Because SMS marketing provides some sort of a personalized update system from a firm, it does not only help in convincing potential repeat customers but also builds the foundation for a customer ‘brand loyalty.’

MMS (Multimedia Message Service) marketing is almost the same as SMS marketing in terms of its function. The main difference is perhaps MMS messages are ‘media rich.’ With higher functionalities, this type of advertising is generally more interactive. MMS messages may even contain links that can drive traffic to websites.

2. Mobile Web Marketing

Mobile devices are frequently connected to the web, and this has always been one the key features that consumers always ask for. Most of them purchase theirs primarily for the privilege of accessing the web anytime and anywhere. And this is where you must take advantage. Common yet powerful means of mobile web marketing include mobile search advertising programs, social media marketing, and even e-mail newsletters.

3. Mobile Apps

Mobile games and other applications are already a growing market, and a potential growing market is always an opportunity for a marketer. Sponsoring a few apps is always a good idea, but as a rule of thumb, these apps should be specific to your target niche. App-advertising is still relatively new, and developers are still seeking more ways to integrate ads without disrupting overall customer experience. Sponsoring apps may be expensive, but when properly done, rewards sure are promising.

4. QR Codes

QR, or Quick Response codes is a type of a matrix bar code originally created for tracking purposes. They however, became popular for other uses such as storing information. Mobile devices nowadays have the ability to read and save quick response codes by simply ‘swapping them.’ These QRs codes may store important information such as addresses, contact details and website URLs. They may be placed in any form of advertising media such as banners, newsletters, and even magazines. In addition to advertising platforms, QR codes can also be strategically placed on places or objects where users might need information. The convenience of using QR codes to store information on the consumer’s part makes it a very appealing form of mobile marketing technique.

5. User Controlled Means

Bluetooth, infrared, WAP (Wireless Application Protocol), and other means of data transfer can provide the pipeline of an effective viral marketing. In this type of mobile marketing, it is the users themselves that introduce new potential customers for you. Mobile content can be virally promoted most effectively by referrals. Here, users encourage their friends to try a service in exchange for some points or other benefits. Users themselves are your marketing tools. Cunning as it can be, this marketing technique has already been proven effective.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Thy Website Shalt Not Suck - Updated for July 2016

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Web Design Devon: The 10 Commandments of Website Landing Pages

Web Design Devon 10 CommandmentsIn the dark and ancient days of digital yellow highlighters and outrageous claims, a cry rang out over the mountains — a cry for sanity, integrity, and beauty.

There came forth from the mountain 10 commandments to guide a certain tribe of Internet publishers in all their conversion endeavors.

The landing page would no longer be a desert of confusion and bad taste…

1. Thy landing page shalt have but one goal

2. Thou shalt not litter thy landing page with false imagery

3. Thou shalt not take the name of an authority in vain

4. Honor thy whitespace

5. Honor thy host, bandwidth, and client

6. Thou shalt not kill

7. Thou shalt not adulterate thy premise

8. Thou shalt not steal

9. Thou shalt not bear false witness

10. Thou shalt not covet

Read the full article by Steven A. Lowe with detailed information at http://www.copyblogger.com/landing-page-10-commandments/

Love thy customer…

Web Design Devon: Mobile SMS Marketing – A Revolutionary Direct Marketing Tool - Updated for July 2016

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Every minute around the world millions of SMS are sent. Today’s dynamic and fast changing world, it is compulsory to reach customers anywhere and at any selected time. Mostly by the youngsters to stay in touch with their friends. But in the recent couple of years the SMS has been used in the business also.Smart companies followed SMS as a cheap and result oriented marketing tool as it delivers the requested msgs to their clients and users. The major areas where SMS used as a marketing tools are banks, drink firms, entertainment and real estates. This method has become most popular these days and somewhere MMS are also used to display its products with pictures and video clips. It is also become a powerful tool of marketing these companies.

SMS can be sent through various methods through Mobile phones, through computers and using websites.
When we used websites then we have to use website to send sms and from the pc there is a software used and gsm modem is connected with it. Sending SMS through website is the cheapest method. The beauty of this software is to send SMS to large number of SMS at a single time

Mobile SMS Marketing opens the door in the new innovations to sell the products via mobile sms. Now everyone in this world is carrying Mobile Phone and has easy access to the SMS. So large companies are focusing on using SMS as a marketing tool and already using this and getting very good response from the customers and new subscribers are adding to their list day by day. It is the best way to fight with the cutting edge competition in the market. SMS sending systems allows the companies or firms to compose marketing messages containing the product details and send to the subscribers cell phone. The best method of sending SMS is the internet using custom built website SMS can be sent in single click to the thousands of subscribers.

Advantages of sending SMS For Direct Marketing
Today’s market is full of competition in this cutting edge competition it is compulsory to reach each and every customer via latest medium. As an example marketing campaigns, latest stock quotes, price alerts, many special offers, latest news headlines, sports update, weather reports, horoscopes, free classifieds, money exchange rates, product availability, tour and holiday specials, etc. SMS has highest accuracy, Instant delivery, user generated sender ids, uninterrupted service,
guaranteed SMS Delivery, multiple mobile operators access, thousands SMS in one go, high security level and confidential way, very low prices of SMS

Increase Your Sales and Brand Promotions
SMS marketing method is the perfect tool for retailers all over the globe. Companies can send SMS messages to their subscriber of SMS through this user come to know about the product and contact the comapany.

Mass Alert to Subscribers
Using SMS marketing tools it is easy to give mass alerts to the subscribers of the companies. Example Insurance companies sends SMS to their customer to tell them about the new products and time to time alert them about their pending premiums to be paid.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Mobile SEO Strategies – A Step Closer To 1st Page Success - Updated for July 2016

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We all know which are the normal SEO strategies: on-site optimisation: keywords and meta tags, headers, alt tags , and off site optimisation: link building, e-mail campaigns, blogging, bookmarkings, social media. This are very important techniques that should be taken care of before thinking about online profit.

The “mobile world” is slightly different from the desktop one. We must realize that phones are not build like PC’s. Firstly, your users are accessing the web using a small keypad, using only one hand (and perhaps with a pointing device ), and oftentimes using a standard phone keypad with predictive text capabilities. Further, they may be doing this while they are walking or even jogging. This makes difference makes SEO, usability and ‘findability’ critical to your mobile marketing efforts.

The most important rules for a good mobile SEO are:

  1. Give users an elegant and user-friendly experience: this means little but condensed content which really helps them and gives them the piece of information searched.
  2. Phones are not used like PC’s; we should be aware which keywords they’re searching for and give them what they want.
  3. Get focused; each customer desires your attention, they don’t really care how your site looks on a PC – only on their mobile device.

To succeed, after following the 3 SEO rules, we should implement the SEO strategies. The most important strategies are:

  • Content (web page) optimized for mobile.
  • Fewer keywords but more focused on user needs and desires.
  • Being connected in real-life (information about user’s location, shops, hotels, point of interest). It’s very important to provide good and accurate info because on mobile only 5 links will appear on 1st page.
  • Browser optimisation: it’s very important to be optimised for all mobile browsers, especially Safari, Android WebKit, BlackBerry WebKit, Dolfin and Opera Mobile.
  • Implementing site transcoding: site should be optimised for google mobile, AOL and windows live transcoding software.
  • Including a mobile site-map: let google know that that you are targeting a mobile audience, so it will index your webpage accordingly to different handsets .
  • Including your site in mobile portals: WikiTude, UrbanSpoon, RedLaser and Shazam.
  • Include your site in Google’s “Click to Call” ads in order for your business to be found in a local search.
  • Create your own application (or maybe in collaboration with a software company) and promote it. Applications are more used on mobile searches than mobile search engines.
  • Practice code in XHTML to make sure that your content will work on a mobile phone. This gives you the best chance of top rendering across the highest number of mobile handsets and browsers.
  • Link your traditional site to your mobile page. It is necessary that the link goes page-to-page in order to have the best SEO optimisation in search engines. Placing it in the upper left corner of the web page is the best choice because whan traditional pages are dispayed on mobile, usually the right side of the page is not dispalyed or cut off.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Marketing With QR Codes - Updated for July 2016

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Have you seen those little square barcodes around lately? They have been showing up in advertisements, posters, storefronts, and even product information material. They are called QR codes and were originally used as a manufacturing and inventory tool, but recently these codes started showing up in marketing material. Although somewhat of a leap, there was good reason for it. Smart phones and mobile technology. Because a huge segment of the population now use smart phones with zealous intensity, QR codes have become somewhat of a hit in the world of APPs.

Here’s how QR codes work with a smart phone. The smart phone owner can download a QR reader, activate that APP and then simply point their (camera) phone at a QR code which could be in a newspaper, on a poster, or in a store window perhaps. The reader sees the QR code and immediately opens up a browser on the smart phone that leads to a variety of additional information. This could be in the form of a text message, a webpage, a PDF file, or even a YouTube video. The idea is that those QR codes lead the user closer to a sale, an offer, or simply more information.

A business owner can use QR codes for marketing in many ways, limited only by their own creativity. It’s easy to create a QR code online as there are many free programs to do it. You just fill out some basic information – like for example the URL you want the QR code to redirect to, and then the software creates a QR code for you. You print that QR code up on a piece of paper or you put it in a print advertisement. Now when anybody sees that QR code and scans it, they will be brought to the URL you programmed inside of it.

You can learn a lot about ways to market with QR codes in your own city by just watching where they show up and how they are being used by other businesses.

One of the places I saw a QR code was inside a newsprint advertisement with a message directing the reader to scan the code to enter a contest online.

On the front door of a small bakery business next to its closed sign. Since it was closed on Mondays, scanning the code directed passersby to a webpage that had an apology that they did not realize it would close Mondays, and offered a special if the customer returned the following day. The cool thing about that is that they probably turn somewhat inconvenienced prospects into real customers that appreciated their efforts.

I saw QR codes in every vehicle on a used car lot that had high pedestrian traffic. Some of them linked to more detailed webpages, while others linked to short sales videos on Youtube describing the car in more detail in a very visual way.

Another way to market QR codes is if you’re in the real estate business and you attach a QR code to one of your real estate signs allowing the interested buyer to get more information about the property.

These are just some of the places that I’ve noticed QR code marketing within the last few weeks, so I think there’s going to be a lot more marketing strategies coming from creative marketers in the near future.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Direct Response Copywriting - Updated for July 2016

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There is a great deal of direct response copywriting in the world today. Direct response copywriting can take several different forms. It could encompass a direct-mail campaign as well as direct response ads. Within this article today on direct response copywriting, we will look at what this entails and where you can find more information about direct response copywriting.

To learn more about direct response copywriting, you should look at one of the masters: Dan Kennedy. He has written many books which you should look into. Dan has done many different areas of copywriting but direct response copywriting is one of his specialties.

When you talk about direct response advertising, there is a great deal of competition. Many companies employ direct response copywriting so you must make sure that you have different ways for your advertising to stand up. When you are doing direct response copywriting, you should make sure that you are writing to your prospects as you would write to a friend. This will be slightly formal but informal in the sense that you are writing to the person in a conversational tone. You do not need to stick to a certain length of space within your writing but rather write until what you need to say has been said.

Direct response copywriting is a complex subject so you should read more about this subject because a formula has been developed that you can use. There is no reason to reinvent the wheel when you’re copywriting because that involves more work on your part and people have taken the time and effort to test the different parts of the letter to maximize the current formula and wring out the most sales possible with a direct response copywriting campaign. There are three main parts usually to a direct response letter. These are the headline, the offer, and the postscript. The headline is the most read part of your sales letter so you must make sure to grab your prospects’ attention immediately. If you do not grab their attention, you’ll find that your direct response copywriting letter is at the bottom of the trashcan along with many other junk letters. The second most important part of the letter is the postscript. This is where you will be giving an incentive for someone to respond immediately to what you have to offer. With the offer, you want to make sure that this explains in great detail what a person will receive if they take you up on your offer. The postscript will offer further incentives so that the person will respond immediately.

Hopefully this article on direct response copywriting has benefited you. The key behind direct response copywriting is that you want the person to immediately respond to the offer that you have presented. Good copywriting is done by following the formulas that have been established. By focusing upon the three main parts such as the headline, the offer, and the postscript, you will be setting yourself up to have a high success rate. Direct response copywriting can be very effective and produce great sales for you or your clients if you do it correctly so be sure to continue to learn more about the subject.

What Next?

If you have been struggling to get your website onto the first page of Google, Bing, and Yahoo, please call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.