Your Local Web Design Company in Barnstaple, Devon - Updated for July 2016

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Web Design Barnstaple, Devon

Are you looking for a web design company here in Barnstaple, Devon who understands the needs of local businesses?

We know that you are not really interested in the technicalities of search engine optimisation, or which platform your website is hosted on. You just want to get more customers contacting you – and that’s what we do.

Here at Right Click SEO Ltd, we create hard working, great looking websites, which are designed to attract more customers.

We also create mobile responsive/mobile ready websites too – so that you never miss out on new leads from potential Customers on the go!

If you have been thinking about ways to bring in more customers to your business, one of our website designs is a great way to help you get found on the internet, engage better, and increase your sales.

You can call us on 01271 324 841 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB

Web Design Devon: What Is A Mobile App? - Updated for July 2016

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You’ve probably heard the term APP over the last couple years and may have felt “out of the loop” so to speak. Well that’s probably because you don’t own a smart phone, because if you did, you would have a lot of “APPs” on it. APPs is an abbreviated term for applications, or formerly known as software programs. The term “APPs” became widely accepted after Apple opened their APP Store that offered for sale – games, music, and software programs for its iPhone and iPod devices. But now “APPs” is ubiquitous among all smart phone producers and software designers.

As far as a mobile app is concerned they are generally smaller, less intensive programs that can be installed on a user’s smart phone. Many smart phone users have dozens of these APPs installed on their smart phone. Because of the streamlined programming for these apps, quickly opening and closing them, one after the other is a common practice and is inherently characteristic of all OS platforms.

Let’s take the iPhone for example. When you first purchase one there are actually a few mobile apps installed already. A browser for example, which will allow you to surf the Internet. Apple owns their own browser called Safari and it’s on all iPhones. There are also other standard APPs on the iPhone such as the calendar, a clock, a YouTube browser, a compass, and a calculator. The world of APPs is really pushed by the software programmers that develop new applications based on one or more OS platforms. The most popular mobile APPs work on all mobile platforms including the iPhone, blackberry, and Android smart phones.

Some of the more popular mobile APPs come from existing online businesses that create APPs that help with traffic and usage of their website. Twitter and Facebook each have their own APP that you can download on any phone, which will allow a more simplistic user interface specifically designed for use on small touch screens. There are also book reading APPs from Apple itself called iBooks, and Kindle has its own APP as well allowing you to read books from Amazon on your cell phone!

You could probably go to any of your favorite websites, news organizations, or games and find an application for them. CNN, NBC, the New York Times, they all have one. And it’s not just reading because a lot of these APPs are real tools. Some of which you can talk to, draw or paint on – at least in a digital sense – create music, and learn from via video training or other online courses. Need a recipe? Yep – you can download recipe programs that help you decide what to make based on what’s in your fridge. Need to squeeze in a quick practice game of chess before your next class? There’s lots of chess games in the APPs store, and the business of creating games for mobile APPs is actually a massive industry unto itself.

One of the reasons why these apps are so popular is because they’re usually pretty inexpensive to buy, some of them even free. Sure you can spend maybe £20 – £30 for a few of them but most are around £0.69 to £5. That makes it pretty easy for the consumer to buy these mobile APPs thus creating more sales and consistent profits for smart phone manufacturers.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Mobile Marketing – Ways To Reach Your Customers On Their Mobile Devices - Updated for July 2016

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Marketing is ever evolving, and so must you. Know how to bring technology to your advantage. Here are some of the top ways to reach customers on their mobile device;

1. SMS and MMS Marketing.

Since the introduction of mobile phones back in early 2000s, SMS or text marketing has evolved as another important medium of direct advertising. SMS marketing mainly involves the collection of consumer mobile phone numbers usually by registration of the customer using a ‘keyword’ sent to a ‘short code.’ Upon registration, the customer mobile phone number is added to a messaging platform database which sends mass messages of special promotions or updates. Because SMS marketing provides some sort of a personalized update system from a firm, it does not only help in convincing potential repeat customers but also builds the foundation for a customer ‘brand loyalty.’

MMS (Multimedia Message Service) marketing is almost the same as SMS marketing in terms of its function. The main difference is perhaps MMS messages are ‘media rich.’ With higher functionalities, this type of advertising is generally more interactive. MMS messages may even contain links that can drive traffic to websites.

2. Mobile Web Marketing

Mobile devices are frequently connected to the web, and this has always been one the key features that consumers always ask for. Most of them purchase theirs primarily for the privilege of accessing the web anytime and anywhere. And this is where you must take advantage. Common yet powerful means of mobile web marketing include mobile search advertising programs, social media marketing, and even e-mail newsletters.

3. Mobile Apps

Mobile games and other applications are already a growing market, and a potential growing market is always an opportunity for a marketer. Sponsoring a few apps is always a good idea, but as a rule of thumb, these apps should be specific to your target niche. App-advertising is still relatively new, and developers are still seeking more ways to integrate ads without disrupting overall customer experience. Sponsoring apps may be expensive, but when properly done, rewards sure are promising.

4. QR Codes

QR, or Quick Response codes is a type of a matrix bar code originally created for tracking purposes. They however, became popular for other uses such as storing information. Mobile devices nowadays have the ability to read and save quick response codes by simply ‘swapping them.’ These QRs codes may store important information such as addresses, contact details and website URLs. They may be placed in any form of advertising media such as banners, newsletters, and even magazines. In addition to advertising platforms, QR codes can also be strategically placed on places or objects where users might need information. The convenience of using QR codes to store information on the consumer’s part makes it a very appealing form of mobile marketing technique.

5. User Controlled Means

Bluetooth, infrared, WAP (Wireless Application Protocol), and other means of data transfer can provide the pipeline of an effective viral marketing. In this type of mobile marketing, it is the users themselves that introduce new potential customers for you. Mobile content can be virally promoted most effectively by referrals. Here, users encourage their friends to try a service in exchange for some points or other benefits. Users themselves are your marketing tools. Cunning as it can be, this marketing technique has already been proven effective.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Benefits Of Mobile Marketing - Updated for July 2016

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Today the advancement in the mobile technology has grown to higher levels than in the previous decade. There are millions of users all over the world who use mobile on daily basis for their personal and also business purposes. This is like an holy grail for the business owners as they can utilize mobile marketing for promoting their business.

Mobile marketing is an entirely different sphere of reaching people compared to the conventional offline marketing methods. The mobile marketing makes it possible for the small business owners to reach their customers in real time with a very low expenditure on marketing costs. The business owners can directly contact subscribers which will enhance the bond between the customer and the provider.

Apart from the low cost start up expenditure, there are many other benefits of mobile marketing which is making it popular these days.

1. Higher conversion rates:

With mobile marketing we can promote the product to the right audience and the response rate is more which will convert most of the subscribers into customers. The mobile ad campaigns have higher conversion rates compared to radio or tv commercials.

2. Engage Customers:

Almost every customer who has a mobile can be updated with the latest offers or services helping you engage the customers. This will help you in retaining the customer as well as increase your business. Also helps in building a good customer relationship with your business. It is a proven fact that customers will be loyal to a particular brand or service if the business has built a good relationship with them.

3. Honest Feedback:

Mobile marketing can be used as two way communication which will help in getting feedback from users regarding a new product or feature. This will help in better understand what are the likes and dislikes of the customers, helping a business to develop a product that customers like.

4. Cost Effective:
Mobile marketing requires a very low budget on ad campaigns but the return of investment is really higher. Usually you only have to pay for the text message and nothing else.

5. Distribution:
Customers any where in the world can be reached with mobile marketing in mere seconds in case of an urgent announcement. The added benefit is going viral, if the customer likes a feature or product in question that is mentioned in the text message you have sent to them, then they might share it with their friends and family which is free advertisement for your business.

6. Customization:
Each subscriber is different and the ads can be customized to each individual increasing response which will get more conversions or sales.

7. Easy to set up:
The mobile marketing is simple as using a mobile phone, it does not need any technical knowledge for you as a business owner to operate. They can be easily integrated into your existing ad campaigns or can completely replace other marketing campaigns you are using right now.

It is possible to engage even those audience without an internet connection using mobile marketing, so distribution of your message is possible to higher number of people who are interested in your service. As a business owner it is our responsibility to increase the business using the latest trends in marketing and today mobile marketing is considered to be the future of advertisements so catch up with this trend to stay ahead of your competition.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple: What Is Mobile Marketing? - Updated for July 2016

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Mobile marketing is a very effective form of advertising products and services to potential customers through mobile communication systems. Mobile marketing can be done in several ways such as using SMS, MMS (Multimedia Messaging Service), Internet, Mobile applications etc. SMS marketing is one of the easiest and most popular way of reaching new audiences of different ages groups. It’s cheaper than other means of marketing, both for the marketer and the customer or consumer. Mobile applications can be developed and listed in application stores for users to download. These applications will then serve as a medium for businesses to reach their customers and advertise their products. The internet can also be used for mobile marketing by creating websites that are mobile friendly i.e websites that are optimized for mobile viewing.

INTERESTING MOBILE STATISTICS
These are some interesting mobile statistics and trends that will give you insight into the potential behind mobile marketing.

1. The total world population was estimated to be 6.8 billion people. Out of the 6.8 billion people on the planet, up to 5.1 billion of them own a mobile phone.
2. The amount of mobile subscriptions currently surpasses the amount of mobile phone users in some countries. This is due to the fact that some people have more than one mobile phone.
3. Out of the mobile searches being done each day, 70% of them lead to an action within one hour.
4. It takes just 90 seconds for the average cell phone user to respond to text messages and 90 minutes for the average person to respond to an email.
5. 95 million Americans own at least one smartphone.
6. The number of people using their mobile phones to check their email is increasing while the number for people using their PCs to check their email is declining.
The numbers mentioned above are estimates.

EFFECTIVE MOBILE MARKETING TOOLS
There are many mobile marketing tools that can be used to grow your business. These are the most effective ones.

1. Location based services like facebook places and foursquare are social media applications. They allow businesses to offer promotions on their products and services and this will in turn help them get more loyal customers. Through location based services, customers can check-in to your business and also notify their friends of their present location.
2. Email marketing has been a very effective marketing tool for a long time. Now it can be used for mobile marketing considering the fact that the number of people using their phones to read their emails is on the rise.
3. Text messaging or SMS marketing makes it possible to send discounts and promotional messages to customers on their cell phones. One of the main advantages of using SMS is the fact that the read rate is high and most people read their messages immediately they are received.
4. Mobile websites: There are two ways you can approach this. You can either create a mobile website which is usually a lighter version of your website or make your website easier to view and navigate on mobile devices. Mobile websites are better because customers will quickly find the information they want.

Mobile marketing is a good marketing platform to grow your business, your customer base, and your profits. Before you start a campaign, you have to do some research and learn certain strategies. Software tools can also make things easier.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.