SEO Tips For Small Business Owners - Updated for July 2016

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While there are a variety of ways to increase targeted website traffic, every business owner should consider optimizing their website for the search engines.

Instead of putting all of your eggs in one basket, it’s best to drive website traffic through several sources. This way, you can cast a wider net, resulting in more traffic, and track the efficacy of each source.

Before you begin, you should understand the core concepts of Search Engine Optimization (and Search Engine Marketing). In order to increase your website traffic and attract qualified prospects, you need to understand three things:

1. Everything related to SEO starts with an understanding of what a “keyword phrase” is.

Anytime someone conducts a search on Google, or another search engine, they enter some text to start their search. In SEO terms, the entered text is called a “keyword” or “keyword phrase.”

If you know what keyword phrases your prospects are entering when looking for the type of information, products or services you offer, you will know what phrases to optimize your web pages for.

2. Websites are not indexed or ranked by the search engines… each web page is indexed and ranked independent of any other.

This is commonly misunderstood but so vital to understand! Just because you have one web page that ranks really well in the search engines, that doesn’t mean that your others will also rank well.

Each page of your website must be uniquely optimized for a handful of keyword phrases… keyword phrases that are searched upon and those likely to attract your targeted audience.

If you pay close attention to the optimization of each page, you should see a dramatic improvement in terms of search engine placement.

3. Like it or not, you’re competing against others!

Some have a harder time with this concept than others but the truth remains the truth… in order to get your web page listed on page one of Google, you have to kick one of the currently listed web page’s off!

This is valuable information because it will help you understand what you must do to achieve the ranking you’re after.

Thorough analysis of the web pages currently listed for a particular keyword phrase will tell you how hard it will be to overtake one of them. You need to pay close attention to a number of elements including:

• How well is their page optimized for the keyword phrase?

• How old is their domain (the older the better)?

• How many links can be found that point to the page (the more the better)?

While there are other elements involved, these three are of primary concern. If you find you can outdo your competitor’s web page in at least two of the three areas mentioned, you can probably kick them off the page and take their place.

After ensuring you are optimizing for a keyword phrase (or phrases) that are likely to bring you the kind of traffic you want, you’ll often find it is the quantity of backlinks that make the real difference.

Of course, the quality of the backlinks is important too but if you are going to concentrate on one objective, it should be the building of links. Ensure your text links use the keyword phrases you are optimizing for and you’ll find you quickly climb the ranks of the search engines.

What Next?
We are your local Web Design and Online Marketing company based in Barnstaple, Devon. We help small and medium sized businesses all over the UK and the world make the most of their online presence.

If you have been thinking about ways to bring in more customers to your business, a mobile friendly website is a great tool to help you engage better.

You can call us on 01271 324 841 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Right Click SEO Ltd, Bridge Chambers Business Centre, 1 Bridge Chambers, Barnstaple, Devon EX31 1HB

 

Web Design Devon: Mobile SEO Strategies – A Step Closer To 1st Page Success - Updated for July 2016

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We all know which are the normal SEO strategies: on-site optimisation: keywords and meta tags, headers, alt tags , and off site optimisation: link building, e-mail campaigns, blogging, bookmarkings, social media. This are very important techniques that should be taken care of before thinking about online profit.

The “mobile world” is slightly different from the desktop one. We must realize that phones are not build like PC’s. Firstly, your users are accessing the web using a small keypad, using only one hand (and perhaps with a pointing device ), and oftentimes using a standard phone keypad with predictive text capabilities. Further, they may be doing this while they are walking or even jogging. This makes difference makes SEO, usability and ‘findability’ critical to your mobile marketing efforts.

The most important rules for a good mobile SEO are:

  1. Give users an elegant and user-friendly experience: this means little but condensed content which really helps them and gives them the piece of information searched.
  2. Phones are not used like PC’s; we should be aware which keywords they’re searching for and give them what they want.
  3. Get focused; each customer desires your attention, they don’t really care how your site looks on a PC – only on their mobile device.

To succeed, after following the 3 SEO rules, we should implement the SEO strategies. The most important strategies are:

  • Content (web page) optimized for mobile.
  • Fewer keywords but more focused on user needs and desires.
  • Being connected in real-life (information about user’s location, shops, hotels, point of interest). It’s very important to provide good and accurate info because on mobile only 5 links will appear on 1st page.
  • Browser optimisation: it’s very important to be optimised for all mobile browsers, especially Safari, Android WebKit, BlackBerry WebKit, Dolfin and Opera Mobile.
  • Implementing site transcoding: site should be optimised for google mobile, AOL and windows live transcoding software.
  • Including a mobile site-map: let google know that that you are targeting a mobile audience, so it will index your webpage accordingly to different handsets .
  • Including your site in mobile portals: WikiTude, UrbanSpoon, RedLaser and Shazam.
  • Include your site in Google’s “Click to Call” ads in order for your business to be found in a local search.
  • Create your own application (or maybe in collaboration with a software company) and promote it. Applications are more used on mobile searches than mobile search engines.
  • Practice code in XHTML to make sure that your content will work on a mobile phone. This gives you the best chance of top rendering across the highest number of mobile handsets and browsers.
  • Link your traditional site to your mobile page. It is necessary that the link goes page-to-page in order to have the best SEO optimisation in search engines. Placing it in the upper left corner of the web page is the best choice because whan traditional pages are dispayed on mobile, usually the right side of the page is not dispalyed or cut off.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.