Is Your Site on Page 2 of Google – or Worse? - Updated for August 2016

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Your Search Engine Optimisation Company in Barnstaple, Devon:

This cartoon really is spot on! If you are not on page 1 of Google, then your chances of being found online are very limited as only 1 in 20 people search beyond page 1…. FACT!

seonorthdevon_searchengineoptimisationcompany

 

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Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

www.rightclickdigital.co.uk
Tel: 01271 523 586

Web Design Devon: Search Engine Copywriting - Updated for July 2016

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Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field. As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.

To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly. The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines. It is much harder for your website to be highly ranked without being optimized for search engines. The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your webpage is easy to search and is indexed by search engines. If this is not done, you will find that you will not have the sales results that you would like from the Internet. You are able to buy traffic to come to your website but you will find that you are missing out on an important piece of the sales pie by not focusing on organic traffic. This traffic can often be more highly concentrated and better leads for you then can traffic that you buy to send to your website.

To get your website indexed within the search engines, you must have original content that is in high demand. Search engines index web pages by sending their search bots through these different web pages. The search bots are looking for many different factors but the key is that your writing on certain topics and at the information is valuable. The information must be valuable both to the search bots so that they index you as well as when people were searching for your information. Search engine copywriting companies play an important part in this role because they can help develop your website to be optimized for search engines as well as convert traffic into sales. While it is important for you to get traffic, the key is also to make sure that this traffic can turn into dollars in your pocket.

Search engine copywriting is a growing field which demands that you must have knowledge of how the Internet works as well as great copywriting skills. If you are able to provide both of these skills, you will be able to write your own paycheck. If you want to learn more about search engine copywriting, search on the Internet under the terms “SEO tutorials.” This can give you a great deal more information as far as what search engines look for and how different search engine copywriting firms operate. There is a great deal of competition in this field today so if you’re interested, there is a great demand for your services.

What Next?

If you have been struggling to get your website onto the first page of Google, Bing, and Yahoo, please call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Mobile SEO Strategies – A Step Closer To 1st Page Success - Updated for July 2016

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We all know which are the normal SEO strategies: on-site optimisation: keywords and meta tags, headers, alt tags , and off site optimisation: link building, e-mail campaigns, blogging, bookmarkings, social media. This are very important techniques that should be taken care of before thinking about online profit.

The “mobile world” is slightly different from the desktop one. We must realize that phones are not build like PC’s. Firstly, your users are accessing the web using a small keypad, using only one hand (and perhaps with a pointing device ), and oftentimes using a standard phone keypad with predictive text capabilities. Further, they may be doing this while they are walking or even jogging. This makes difference makes SEO, usability and ‘findability’ critical to your mobile marketing efforts.

The most important rules for a good mobile SEO are:

  1. Give users an elegant and user-friendly experience: this means little but condensed content which really helps them and gives them the piece of information searched.
  2. Phones are not used like PC’s; we should be aware which keywords they’re searching for and give them what they want.
  3. Get focused; each customer desires your attention, they don’t really care how your site looks on a PC – only on their mobile device.

To succeed, after following the 3 SEO rules, we should implement the SEO strategies. The most important strategies are:

  • Content (web page) optimized for mobile.
  • Fewer keywords but more focused on user needs and desires.
  • Being connected in real-life (information about user’s location, shops, hotels, point of interest). It’s very important to provide good and accurate info because on mobile only 5 links will appear on 1st page.
  • Browser optimisation: it’s very important to be optimised for all mobile browsers, especially Safari, Android WebKit, BlackBerry WebKit, Dolfin and Opera Mobile.
  • Implementing site transcoding: site should be optimised for google mobile, AOL and windows live transcoding software.
  • Including a mobile site-map: let google know that that you are targeting a mobile audience, so it will index your webpage accordingly to different handsets .
  • Including your site in mobile portals: WikiTude, UrbanSpoon, RedLaser and Shazam.
  • Include your site in Google’s “Click to Call” ads in order for your business to be found in a local search.
  • Create your own application (or maybe in collaboration with a software company) and promote it. Applications are more used on mobile searches than mobile search engines.
  • Practice code in XHTML to make sure that your content will work on a mobile phone. This gives you the best chance of top rendering across the highest number of mobile handsets and browsers.
  • Link your traditional site to your mobile page. It is necessary that the link goes page-to-page in order to have the best SEO optimisation in search engines. Placing it in the upper left corner of the web page is the best choice because whan traditional pages are dispayed on mobile, usually the right side of the page is not dispalyed or cut off.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.