Google Changes The Rules Again - Updated for February 2019

by

Google My Business Barnstaple, Devon:

GoogleMyBusiness_GoogleMaps_Devon

We’ve mentioned this before in previous blogs but so many people from our overseas Clients are getting caught out and losing their Google Places Listings that we’re telling everyone again!!

Google make 700 plus changes on average per year – sometimes as much as 4 or 5 a day, and this change is a biggee!

It’s already happened in Australia and moving to USA and Canada – and it will happen here in the UK.

So, you need to take action to save your Google Places Listing – claim it now and reserve it. If you haven’t got the time, we can of course do it for you – but it’s a lot quicker and easier to do it BEFORE the change occurs as it could take months to reclaim!

What Next?

Please, please ensure that you claim your Google Places Listing as soon as possible!

If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!

That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.

Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.

 

WebDesignBarnstapleDevon_DigitalMarketing_LogoHeader 488x69_Orange
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk

Reserve Your Google Places Before Google Removes It - Updated for August 2016

by

Your Digital Marketing Company in Barnstaple, Devon:

Have you reserved your Google Places listing?

Google Sending Warnings To Business Owners: 3 Weeks To Save Their Google Places Listing…

Business owners have reported on the Google Business Help forums that they are getting emails from Google with the subject line: “Action Required: You have 3 weeks to save your Google Places Listing.”

The body of the email reads as follows:

Hello,
Due to changes in Google Maps, we’d like to inform you that unless you review and confirm the information in your Google Places account, we will no longer be able to keep and show it to Google users after February 21, 2014.

If you wish to keep your listing active, follow these three easy steps:

1.        Log in to your Google Places account
2.        Review and update your information
3.        Click the “Submit” button

Sincerely,
The Google Places Team

Jade Wang, Google Business Community Manager, has confirmed that this IS a legitimate email Google is sending out saying Google is making some changes to Google Places for Business and Google Maps. Part of these changes involve asking business owners to review and confirm some of the information in their Google Places accounts. Jade also apologizes for any inconvenience this causes.

If you have a Google Places listing but did not receive this email, it doesn’t necessarily mean you weren’t affected. The email may have been automatically trashed by your spam filter of your inbox, so you may want to manually check to make sure so you can avoid your Places listing becoming de-listed.

In order to manually check, just log into Google Places for Business and take a look at your business information.

Read more at http://www.searchenginejournal.com/google-sending-warnings-business-owners-3-weeks-save-google-places-listing/89361/#Uihm86fjE574ekhk.99

What Next?

If you haven’t done it yet – do it now – before the 21st of February! If you don’t, you’ll need to add your business information and undergo the tedious PIN verification using Google Places all over again.

If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!

That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.

Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.

WebDesignBarnstapleDevon_DigitalMarketing_LogoHeader 488x69_Orange
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk

 

Use Google+ to Increase Search Rankings - Updated for August 2016

by

Your Digital Marketing Company in Barnstaple, Devon:

Use Google+  to increase your SEO ranking.

With so many changes in the Google search algorithm, it’s important to keep up with what matters – and right now, Google+ matters! Taking the time to optimise your page and profile, share interesting content and track your efforts puts your website on the path to higher SEO rankings.

So, you want to increase your search rankings, and using your Google+ page and profile WILL help. Google+ can help you increase search rankings for your website, just by taking the time to optimise your page, profile, and of course, content.

Todays post shows you 3 ways to maximise your Google+ presence!

No.1: Optimise Your Google+ Details

The SEO title is the name of your Google+ business page. Use your company name and avoid using keywords in the SEO title – it’s unprofessional and has no real SEO value.

  • Custom Page URL

You can also customise your Google+ URL. This is great news for companies that want to include cleaner links in their marketing. Your new customised URL looks like this: https://plus.google.com/+YourCompanyName.

To set your custom Google+ page or profile URL:

  • Go to your page or profile and click About.
  • Scroll down to the Links box. You’ll see your existing Google+ page URL.
  • Click on the link and Google+ asks you if you want to convert to a new custom Google+ page URL.

Below you can see where we’ve customised our URL for our business to Right Click Digital:

DigitalMarketingBarnstaple_WebDesignBarnstaple

  • SEO Meta Description

The SEO meta description for your page combines your tagline and the first two sentences of your introduction. You only get 160 characters – so make them count!

To edit your meta description or tagline, go to your Google+ business page and follow these instructions:

  • Click the Manage This Page button at the top of the page.
  • Click Edit Page on the section with your page name on it.
  • Click Edit in the Story section on the next page.
  • Make your changes and click Save.

Include one or two of your target SEO keywords in your description.

  • Google+ Authorship

Google+ Authorship is becoming an increasingly important ranking factor. Authorship tags each piece of content you create and lets Google know you created it.

Without Google+ Authorship, you’re losing potential link juice and SEO benefits. Eric Schmidt, author of The New Digital Age, says, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification…”

There are two ways to set up Google+ Authorship to “claim” your own content:

  • If you have an email address that matches your domain (i.e. info@rightclicksdigital.co.uk), you can go to the Google+ Authorship page and simply enter your email address to complete the process.
  • If you don’t have an email address that matches your domain, then you’ll have to include a Google+ link to your profile in the author bio of any site you write for.  To do that, you’ll use <a href=“[profile_url]?rel=author”>Google</a>

No.2: Posting Content To Share

Once everything is set up; you’ve optimised your Google+ page and profile, and correctly set up Google+ Authorship, you’re ready to start posting content. This is the quickest and easiest way to build a solid following on Google+ because at the end of the day, good content is what it is all about!

When posting content to your Google+ profile or page, follow these guidelines:

  • Share a summary of the content you’re linking to. Don’t go overboard; short and simple are fine.
  • Don’t include the link in the Summary box. Instead, put the link in the Link Attachment area so you’ll get the SEO benefit of a DoFollow link.
  • Share the content with any of your existing circles.
  • You can also check the box that allows you to email your Google+ update to your circles – if you think this is something a specific your audience would like.

DigitalMarketingBarnstaple_WebDesignBarnstaple2

No.3: Connecting It All Together

Now it’s time to see how it all works together. You can track every piece of Google+ content you distribute or just a select few.

Tracking the content you share on Google+ allows you to correlate SEO gains and ranking increases against Google +1s and other social signals. An easy way to keep an eye on what’s working and what’s not is to assign each Google+ link a custom URL, then review its stats weekly in Google Analytics.

To set up a custom URL, open Google URL Builder in a new tab and complete the information. Here’s an overview of each section and what you should type in:

  • Website URL: Enter the URL of the content you want to share and measure.
  • Campaign Source: This is the platform you’re using to distribute the content—in this case, Google+.
  • Campaign Medium: The medium is how you’re sharing your content. This could be a tweet, Facebook status or LinkedIn update. In this instance, the campaign medium is Google+ Post.
  • Campaign Term: You can skip this one for now. It’s not used for this campaign.
  • Campaign Content: Type in the title of what you’re sharing; for example, “How to measure social media traffic.”
  • Campaign Name: Use something simple you can easily recognize later when you’re sifting through Google Analytics; for example, “January’s Google+ campaign.”

When you’ve completed the URL Builder form, click Submit and you’ll get your appended URL. If you like, you can use a URL shortener like bit.ly to make it look cleaner.

What Next?

If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!

That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.

Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.

WebDesignBarnstapleDevon_DigitalMarketing_LogoHeader 488x69_Orange
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk

How To Keep Clients – It’s Simples! - Updated for August 2016

by

Your Digital Marketing Company in Barnstaple, Devon:

I’m sure you don’t need to be told that it costs 6-7 times more money to land a new Customer than to retain an existing one.

Digital Marketing, Website Design BarnstapleThe probability of selling to an existing Customer is 60-70 percent whereas the probability of selling to a new prospect is only 5-20 percent!

It’s a great example of the The Pareto Principle in action. Repeat Customers – often 20 percent of your Client base – will account for 80 percent of your profits. (That’s been true with almost all of our online businesses.)

So, what are the benefits to working with repeat Customers?

You And Your Customer Know What To Do!

When working with each other again, you and your Customer know what to do and what to expect. Your repeat Customer also knows your standard of work and your support or service – so they already know, like, and trust you.

This makes repeat purchases, quotations, agreements, etc much easier.

You Don’t Have To Resell Your Business To Repeat Customers!

Getting new prospects can be hard work for most businesses. In fact so much that a lot of one man businesses struggle so much with it that they experience the feast or famine cycle over and over again.

But, once you sell your business to a Customer once, the hard work is done – as long as you do a great job, your Customer is likely to use you again.

You’re More Likely To Get Paid Quicker!

When you work with the same Customers repeatedly, you both get used to the pay cycle. No more stress about when (or if) you’ll get paid!. It goes without saying that if your Customer didn’t pay on time, would you really want them as a repeat Customer?

You Don’t Have To Prove Yourself!

Often when working with new Customers you have to prove yourself before they see you as the expert. This means that they could have a tendency to get too involved or take advantage of your knowledge with hundreds of questions. However, repeat Customers will now regard you as the expert that gets your work done. Good repeat Customers know that you’re capable of doing the job, and doing it within the agreed time and budget.

So, why isn’t your diary full of repeat Customers? Maybe you don’t know how to turn them from one-time Customers to loyal, repeat buyers.

If that is the case, look out for some tips in our next post!

What Next?

If you have been thinking about ways to bring in more customers to your business Digital Marketing is the way to do it!

That could be anything from a lead generating website, a mobile landing page, an e-commerce site, Facebook or Twitter accounts, or driving more people to your site using organic SEO. These are all great ways to help you get found on the internet, engage better, build relationships, and more importantly, increase sales.

Our goal is to help you increase sales – not build you an online empire! So it could be that one service works for your business best or a combination of services. You can call us on 01271 523 586 – or complete our Contact Form.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak, and we won’t oversell you on stuff you really don’t need. You can then decide for yourself whether you would want to work with us to get more Customers via Digital Marketing.

WebDesignBarnstapleDevon_DigitalMarketing_LogoHeader 488x69_Orange
Right Click Digital
1 Bridge Chambers
Barnstaple
Devon
EX31 1HB

https://rightclickdigital.co.uk

 

 

Web Design Devon: Mobile Advertising - Updated for July 2016

by

In the world that we live in today, mobile phones have become an integral part of our lives, always in hand and included into our work and way of life. It is therefore no wonder that business people have opted to use mobile advertising strategy. Mobile advertising is a method of advertising through mobile phones or other devices. This type of advertising takes place in real time where your customers receive your promotional messages instantly. As opposed to other forms of advertising text messages get read and replied to within a few minutes making it highly effective. Besides being fast, mobile coupons have a 15%-40% redemption rate compared to ordinary coupons that have a 2% redemption rate. The reason why mobile advertising is growing so fast is because the strategy is an opt-in method. That means that customers are at liberty to choose to subscribe to relevant messages of their choice. Because of that, the strategy becomes less intrusive compared to other forms of advertising.

In mobile advertising, vendors text messages of advertisement to their prospective customers who have accepted to receive them from their company. As a vendor, you give your outlook a unique keyword to text to a number that is like a telephone number. Having done that, the owner of the number receives a text message requesting them to confirm if they are interested in subscribing to your messages. After they confirm, you can then send them promotion messages to their phone whenever there is something happening in your business.

Mobile advertising is the most rapidly growing marketing strategy to promote businesses, brands , services and organizations nowadays. Via mobile advertising medical practitioners can save their time and money by sending their patients an SMS reminding them about their next appointments. In comparison to traditional methods of advertising this method is cheaper, personal and immediate. This has increased customer loyalty, awareness and sales because it created a greater connection between customers and businesses. This is one of the key factors that have led to its rapid establishment.

With the current upswing of new generation of mobile phones and pda’s the computers will be replaced because people can access the web via their mobile devices. For people who want to reach a new breed of customers mobile advertising is the way to go. Albeit new, mobile advertising is a good way in which a company can build its profile or brand with a properly targeted audience. Mobile marketing is mostly used for product launches, coupons, offers and special promotions.
Besides its mobility mobile adverising is beneficial because it helps you to obtain accurate records of promotion results.

This method of marketing also helps marketers to quantify the results of their advertisements and measure its effectiveness accurately. This marketing strategy is most popular among companies selling fast moving consumer foods and those in finance and beauty industries. In opt-in mobile advertising consumers get a chance to choose what information they would like to receive, while at the same time giving vital demographic data about themselves. This motivates the consumers to be attentive and responsive to information they choose to receive.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Marketing With QR Codes - Updated for July 2016

by

Have you seen those little square barcodes around lately? They have been showing up in advertisements, posters, storefronts, and even product information material. They are called QR codes and were originally used as a manufacturing and inventory tool, but recently these codes started showing up in marketing material. Although somewhat of a leap, there was good reason for it. Smart phones and mobile technology. Because a huge segment of the population now use smart phones with zealous intensity, QR codes have become somewhat of a hit in the world of APPs.

Here’s how QR codes work with a smart phone. The smart phone owner can download a QR reader, activate that APP and then simply point their (camera) phone at a QR code which could be in a newspaper, on a poster, or in a store window perhaps. The reader sees the QR code and immediately opens up a browser on the smart phone that leads to a variety of additional information. This could be in the form of a text message, a webpage, a PDF file, or even a YouTube video. The idea is that those QR codes lead the user closer to a sale, an offer, or simply more information.

A business owner can use QR codes for marketing in many ways, limited only by their own creativity. It’s easy to create a QR code online as there are many free programs to do it. You just fill out some basic information – like for example the URL you want the QR code to redirect to, and then the software creates a QR code for you. You print that QR code up on a piece of paper or you put it in a print advertisement. Now when anybody sees that QR code and scans it, they will be brought to the URL you programmed inside of it.

You can learn a lot about ways to market with QR codes in your own city by just watching where they show up and how they are being used by other businesses.

One of the places I saw a QR code was inside a newsprint advertisement with a message directing the reader to scan the code to enter a contest online.

On the front door of a small bakery business next to its closed sign. Since it was closed on Mondays, scanning the code directed passersby to a webpage that had an apology that they did not realize it would close Mondays, and offered a special if the customer returned the following day. The cool thing about that is that they probably turn somewhat inconvenienced prospects into real customers that appreciated their efforts.

I saw QR codes in every vehicle on a used car lot that had high pedestrian traffic. Some of them linked to more detailed webpages, while others linked to short sales videos on Youtube describing the car in more detail in a very visual way.

Another way to market QR codes is if you’re in the real estate business and you attach a QR code to one of your real estate signs allowing the interested buyer to get more information about the property.

These are just some of the places that I’ve noticed QR code marketing within the last few weeks, so I think there’s going to be a lot more marketing strategies coming from creative marketers in the near future.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.