Social Media Devon: Ten Signs That You Should NOT Become a Social Media Manager - Updated for July 2016

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Social media marketing is becoming more popular by the day. Many people who think the job of social media manager is easy are misinformed. They believe that anyone can sit around and play on social media sites for multiple hours each and every day of their life. However, that is NOT what a social media manager does. Before you commit, take a look at yourself and consider the factors that may make you change your mind about becoming a Social Media Manager.

Here are some tell-tale signs that will help you prove to yourself that you probably should not become a social media manager:

1. You don’t have the time to commit to working a strategized, organized and successful social media campaign. This includes development and implementation as well as follow through and constant monitoring.

2. You have no experience in marketing of any type. Although you may spend 24 hours a day / 7 days a week on social media sites, this does NOT qualify you to become a social media manager. You may chat all day and most of the night with friend, but that isn’t a good sign. Social media managers do a lot more than general chit-chat on social media sites.

3. No passion. Plain and simple, if you have no passion about what you are doing, you will not succeed.

4. No written or conversational skills. If you lack in that area, then it’s a real good sign that social media management is not what you should do. You must have good writing skills and be able to interact with others in the community in a conversational tone.

5. No knowledge about confidentiality or security. If you have no idea about client confidentiality or security, then you definitely need to consider a different line of work. Social media managers must respect client confidentiality and maintain a secure work environment in an effort to protect the privacy of their clients.

6. If you are not a patient person and don’t have the ability or time to be patient, friendly and responsive, then you would not make a good social media manager. Social media managers need to be kind, friendly, patient and responsive at all times.

7. Tunnel vision is another unwanted attribute. If you can’t “think outside the box” and only know one way of doing things, then you would not make a good social media manager. The job requires vision and creativity.

8. If you are loner, chances are, you wouldn’t even like being a social media manager. Social media is about being “social.”

9. No concept of urgency? If that applies to you, then you definitely need to seek another career.

10. Last but not least, if you have formed a personal relationship with one social media site over another and just can’t seem to adapt to multiple platforms and multi-task, then social media management is out of the question for you.

Being in love with Facebook doesn’t mean you can be a social media manager. Before making a final decision, do your research and decide if you are willing to commit the necessary time, effort, training and experience required to be a good social media manager.

What Next?

If you have been thinking about getting onto Facebook or Twitter, but don’t know what the first steps should be, call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: 67% Of Online Adults Use Social Networking Sites - Updated for July 2016

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Web Design Devon facebook-demographicsA recent Report by the Pew Research Center’s Internet and American Life Project confirmed that young adults aged 18-29 are more likely than others to use major social networks (83%).

It also establishes that women are more likely than men to be on these sites (71% women v 62% men), and that people who live in urban areas are significantly more likely than rural internet users to use social networking (70% v 61%).

The Report goes further into statistics such as the race/ethnicity, education, and household income of people who use social media sites.

How can this information help your business? This information helps you refine your social media marketing spend allowing you to target your ideal customer, find leads, increase sales, and improve branding.

Social Media Devon: Ten Things Required to Be a Social Media Manager - Updated for July 2016

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With inevitable changes in marketing trends, businesses are beginning to realize how valuable social media can be when it is used as a marketing tool. Most businesses turn to the experts and a good percentage of them will begin their search for a social media manager.

When looking for a social media manager, there are certain skills and knowledge that these professionals will need to have. Finding a great social media manager can be a daunting task, but when looking for the perfect professional to fill the position, here are some of the basic skills and knowledge they require.

1. A social media manager must be an active listener. They will need to have the ability to pay attention to what others are saying and ask appropriate questions.

2. Time management skills an absolute must.

3. A social media manager needs to be socially perceptive and understanding the reactions and interactions of others. This goes deeper than just the perception. They must be intellectually “tuned in” and understand why people’s reactions are the way they are.

4. Effective communication is essential. This consists of the ability to convey written and spoken messages effectively.

5. Good customer service skills are most likely one of the most important skills for any social media manager. They must know all aspects of customer service and have the ability to interact well with customers. Willingness to help solve problems and using logic are also necessary.

6. Having the knowledge of business practices and procedures is very important. They need to understand a business and be willing to develop and manage the entire social media campaign in a way that will help the business get the results they are looking for.

7. Knowledge and understanding of current social media platforms and applications is a must in making sure a social media campaign is successful. They have to be willing to learn new things and keep abreast of any changes or updates to the technology involved when using the social media platforms.

8. Marketing communication and development is another area in which a social media manager must have knowledge. They will need to have some experience and understand strategy in marketing. This knowledge should include the ability to use the latest technology and tools available to them in order to develop, implement and maintain individualized social media campaigns for clients.

9. The social media manager has to know how to track and analyze all correspondence, posts and news releases related to their clients. This will include but not be limited to any emails, feedback, and consumer reviews – whether negative or positive. In some instances they will be required to respond to customer complaints and have the knowledge that will enable them to comply with their client’s standards when handling customer complaints.

10. Last but not least, a social media manager must be able to manage multiple users on multiple social media platforms for multiple clients.

These are just a few of the most important skills and knowledge that must be possessed by a good social media manager. In a nutshell, all businesses want to get the most out of their social media campaigns and efforts. Having a social media manager with the right skills, expertise and knowledge will help your business soar to new levels and gain the exposure that is essential for success.

What Next?

If you have been thinking about getting onto Facebook or Twitter, but don’t know what the first steps should be, call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Social Media Devon: What Are the Responsibilities and Duties of a Social Media Manager? - Updated for July 2016

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The duties and responsibilities of a social media manager are many. A good social media manager must get ready to juggle all kinds of job-related tasks and work hours that aren’t so traditional. Many work all day, some work all night and most, if not all, will have some type of social media activity going on day and night.

While the list of duties and responsibilities seem to be never ending, if you are passionate about what you do, it can be fun, exciting and very fulfilling. A good social media manager can make a great living doing what they love to do!

Here are some basic duties and responsibilities that a social media manager will be performing on a daily basis:

* Finding a target audience and using strategy to turn those prospects into clients.

* Developing and implementing effective social media campaigns that are tailored to meet the needs of their clients.

* Starting and participating in multiple conversations.

* Keeping up to date on social media trends and analysis and putting that knowledge to use when working on campaigns. In other words, there is a great deal of tracking that you will be doing and based on the data and analysis, you will be able to formulate a plan that works for your clients.

* Blogging, vlogging (video blogging), posting, pinning, tweeting and any other activities that help with branding of your clients, establishing rapport and providing customer service.

* Tracking and reporting. This is something you will be doing a lot of. You will be tracking your activities, monitoring results and reporting these to your clients.

* For larger corporations with larger projects, you may be responsible for recruiting and managing social media staff. This also puts you in the driver’s seat as far as making sure the staff members have the appropriate tools and information to do the job that is expected of them.

* Implementation and management of all activities on social media platforms as well as knowledge of tools and applications will be an everyday duty.

* Customer service is another essential duty and responsibility that you will find is very important when working on social media campaigns. Customer interaction will be something you will do on a daily basis.

* Search Engine Optimization (SEO) is another essential activity.

* You must be a team player and be willing to work with others in the company.

The list of duties and responsibilities can go on and on. You will find that some clients may require more, and some may require less. It all depends on the individualized social media campaign and the results they are looking for. That is one reason why it is extremely important to know the current social media trends so you are able to develop a campaign that works for your clients and meets their individual needs.

As a social media manager, once you begin building your client database, be prepared for a hectic schedule and a great deal of strategizing. While you have a great deal of knowledge, keep in mind that your role, the tools you use and technology are ever changing.

What Next?

If you have been thinking about getting onto Facebook or Twitter, but don’t know what the first steps should be, call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Search Engine Copywriting - Updated for July 2016

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Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field. As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.

To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly. The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines. It is much harder for your website to be highly ranked without being optimized for search engines. The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your webpage is easy to search and is indexed by search engines. If this is not done, you will find that you will not have the sales results that you would like from the Internet. You are able to buy traffic to come to your website but you will find that you are missing out on an important piece of the sales pie by not focusing on organic traffic. This traffic can often be more highly concentrated and better leads for you then can traffic that you buy to send to your website.

To get your website indexed within the search engines, you must have original content that is in high demand. Search engines index web pages by sending their search bots through these different web pages. The search bots are looking for many different factors but the key is that your writing on certain topics and at the information is valuable. The information must be valuable both to the search bots so that they index you as well as when people were searching for your information. Search engine copywriting companies play an important part in this role because they can help develop your website to be optimized for search engines as well as convert traffic into sales. While it is important for you to get traffic, the key is also to make sure that this traffic can turn into dollars in your pocket.

Search engine copywriting is a growing field which demands that you must have knowledge of how the Internet works as well as great copywriting skills. If you are able to provide both of these skills, you will be able to write your own paycheck. If you want to learn more about search engine copywriting, search on the Internet under the terms “SEO tutorials.” This can give you a great deal more information as far as what search engines look for and how different search engine copywriting firms operate. There is a great deal of competition in this field today so if you’re interested, there is a great demand for your services.

What Next?

If you have been struggling to get your website onto the first page of Google, Bing, and Yahoo, please call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Ways To Improve Sales Through Your Website - Updated for July 2016

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Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.