Updated: 12/08/2026
A recent Report by the Pew Research Center’s Internet and American Life Project confirmed that young adults aged 18-29 are more likely than others to use major social networks (83%).
It also establishes that women are more likely than men to be on these sites (71% women v 62% men), and that people who live in urban areas are significantly more likely than rural internet users to use social networking (70% v 61%).
The Report goes further into statistics such as the race/ethnicity, education, and household income of people who use social media sites.
How can this information help your business? This information helps you refine your social media marketing spend allowing you to target your ideal customer, find leads, increase sales, and improve branding.
