Web Design Devon: Building Your Mailing List With Downloads - Updated for July 2016

by

A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough – if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example – apple.com.
When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: 5 Ways to Keep Visitors Coming Back To Your Website - Updated for July 2016

by

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Benefits Of Mobile Marketing - Updated for July 2016

by

Today the advancement in the mobile technology has grown to higher levels than in the previous decade. There are millions of users all over the world who use mobile on daily basis for their personal and also business purposes. This is like an holy grail for the business owners as they can utilize mobile marketing for promoting their business.

Mobile marketing is an entirely different sphere of reaching people compared to the conventional offline marketing methods. The mobile marketing makes it possible for the small business owners to reach their customers in real time with a very low expenditure on marketing costs. The business owners can directly contact subscribers which will enhance the bond between the customer and the provider.

Apart from the low cost start up expenditure, there are many other benefits of mobile marketing which is making it popular these days.

1. Higher conversion rates:

With mobile marketing we can promote the product to the right audience and the response rate is more which will convert most of the subscribers into customers. The mobile ad campaigns have higher conversion rates compared to radio or tv commercials.

2. Engage Customers:

Almost every customer who has a mobile can be updated with the latest offers or services helping you engage the customers. This will help you in retaining the customer as well as increase your business. Also helps in building a good customer relationship with your business. It is a proven fact that customers will be loyal to a particular brand or service if the business has built a good relationship with them.

3. Honest Feedback:

Mobile marketing can be used as two way communication which will help in getting feedback from users regarding a new product or feature. This will help in better understand what are the likes and dislikes of the customers, helping a business to develop a product that customers like.

4. Cost Effective:
Mobile marketing requires a very low budget on ad campaigns but the return of investment is really higher. Usually you only have to pay for the text message and nothing else.

5. Distribution:
Customers any where in the world can be reached with mobile marketing in mere seconds in case of an urgent announcement. The added benefit is going viral, if the customer likes a feature or product in question that is mentioned in the text message you have sent to them, then they might share it with their friends and family which is free advertisement for your business.

6. Customization:
Each subscriber is different and the ads can be customized to each individual increasing response which will get more conversions or sales.

7. Easy to set up:
The mobile marketing is simple as using a mobile phone, it does not need any technical knowledge for you as a business owner to operate. They can be easily integrated into your existing ad campaigns or can completely replace other marketing campaigns you are using right now.

It is possible to engage even those audience without an internet connection using mobile marketing, so distribution of your message is possible to higher number of people who are interested in your service. As a business owner it is our responsibility to increase the business using the latest trends in marketing and today mobile marketing is considered to be the future of advertisements so catch up with this trend to stay ahead of your competition.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: 5 Important Rules in Website Design - Updated for July 2016

by

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are five important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that – pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Facebook Marketing Devon: Why You Should Use Facebook - Updated for July 2016

by

Internet marketing is essential in today’s business world. With it, you will be able to reach out to more people, which means that you will be able to have a larger share of the market. Today, most people now uses different internet marketing tool in order to promote their products on the internet.

If you want to market your business or your products and services effectively, internet marketing is the answer. First of all, you don’t need to be an internet marketing expert in order to promote your products efficiently over the internet. What you just need is to know where to market it on the internet.

Try to think of a website that generates a lot of traffic and one that divides people according to their interests and hobbies. This way, you will be able to know where you should advertise your products and services and you will also be able to specifically target the people you want to sell your products to.

One website like this is a social networking website. Here, you will see that it will already have the traffic you need and most will contain the tools you need to efficiently advertise your products or services.

One such website is Facebook. Although a lot of people primarily use Facebook to socialize with their friends, you can also use this website as an effective internet marketing tool. It already has the numbers, where it already has more than 62 million active subscribers and is still growing.

When you join Facebook, you will see that you will be given your own profile page. Here, you will be able to tell people about yourself. Now, in order to advertise, try to start adding friends, preferably your own circle of friends or people that you already personally know. Once you build you own network of friends, it is now time for you to extend that network. Try joining groups that share your interest or groups that is interested in what you have to offer.

You can also try personalizing your profile page to make it unique which will attract people to view it. You might also want to post links to your website on your profile page or you can also syndicate your blog pages using RSS. These tools are already provided by Facebook, so you don’t really need to know about HTML programming or other complicated internet things.

Another reason why Facebook is a great place to market products and services is that Facebook encourages word of mouth advertising. If someone likes your profile page or the products or services you sold them, they may be able to recommend you to their network of friends and also their groups. This means that the people in Facebook will be the ones that will advertise for you.

These are the things that you need to remember about Facebook and just few of the many reason why you should try marketing your business here.

With Facebook, internet marketing is easier and a lot more fun. Remember these tips and you can be sure that you will be able to effectively market your business website as well as the products and services you are selling far more effectively than other forms of internet marketing.

Facebook has it all. It has traffic and the tools. All you need to do is use the tools provided in order for the traffic to come to you.

What Next?

If you have been thinking about using Facebook to engage better with your customers you can call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Facebook Marketing Devon: Why You Should Start Using Facebook Ads - Updated for July 2016

by

The internet is the hottest place today to earn cash. If you are planning to start an online business, then you first need to know that although the internet will potentially generate a lot of cash for you, it doesn’t mean that you will be able to achieve success overnight. You still need to work hard even if it is an online business.

And, if you want to become successful with your new online business, you need to market it on the internet. You have to remember that if you have a new website, no one knows about it and if someone knows it exist, he or she wouldn’t care. You have to market your products by marketing your website. It’s how it works in the internet.

It is also important to remember that marketing on the internet is different from marketing in the real world. In fact, even the most experienced marketers in the real world have hard time marketing in the internet. It is a new kind of marketing and it will require different strategies to make things sell.

There are free ways to market in the internet. However, these free ways can be a pain. Unless you are a really good writer, it is often very hard to catch people’s attention in the internet. If you are just a beginner in the world of internet marketing, then you might want to try out Facebook. Here, marketing is easy, effective, and is very cheap.

Facebook is basically a social networking website where each member will build their own network of friends. Here, people will be able to communicate and have lots of fun with the different applications available. With over 60 million active subscribers and still continuing to grow, you will obviously see that Facebook is definitely the place to market your products or services.

You don’t have to worry about traffic as with the amount of people logging in and out each day, you know that you have your clients here. All you need to do is get them to your website.

After becoming a member at Facebook and building your own network of friends and also after completing your profile, the next step is to start using Facebook Ads to market your products or services.

Facebook Ads is basically a pay per click advertising tool offered by Facebook to its members and is used within the Facebook website. The great thing about Facebook Ads is that it will let you decide your target clients according to interests, age, gender and other general information. You will also be the one to decide the daily budget for the advertising.

This way, you will be able to try out your advertising without investing a lot of cash. If you are just beginning to advertise, don’t expect to get results right away. It’s all a matter of trial and error. Besides, nobody’s perfect. You have to find out what your target market wants in an advertising campaign or what will get their attention. With Facebook Ads, you will be able to do this.

So, if you are just starting out with your online business and you want to promote your products, services and your website in the internet, you might want to try marketing in Facebook Ads. Here, marketing is a lot more fun, cheaper and also very effective.

What Next?

If you have been thinking about using Facebook to engage better with your customers you can call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.