Web Design Devon: Mobile SMS Marketing – A Revolutionary Direct Marketing Tool - Updated for July 2016

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Every minute around the world millions of SMS are sent. Today’s dynamic and fast changing world, it is compulsory to reach customers anywhere and at any selected time. Mostly by the youngsters to stay in touch with their friends. But in the recent couple of years the SMS has been used in the business also.Smart companies followed SMS as a cheap and result oriented marketing tool as it delivers the requested msgs to their clients and users. The major areas where SMS used as a marketing tools are banks, drink firms, entertainment and real estates. This method has become most popular these days and somewhere MMS are also used to display its products with pictures and video clips. It is also become a powerful tool of marketing these companies.

SMS can be sent through various methods through Mobile phones, through computers and using websites.
When we used websites then we have to use website to send sms and from the pc there is a software used and gsm modem is connected with it. Sending SMS through website is the cheapest method. The beauty of this software is to send SMS to large number of SMS at a single time

Mobile SMS Marketing opens the door in the new innovations to sell the products via mobile sms. Now everyone in this world is carrying Mobile Phone and has easy access to the SMS. So large companies are focusing on using SMS as a marketing tool and already using this and getting very good response from the customers and new subscribers are adding to their list day by day. It is the best way to fight with the cutting edge competition in the market. SMS sending systems allows the companies or firms to compose marketing messages containing the product details and send to the subscribers cell phone. The best method of sending SMS is the internet using custom built website SMS can be sent in single click to the thousands of subscribers.

Advantages of sending SMS For Direct Marketing
Today’s market is full of competition in this cutting edge competition it is compulsory to reach each and every customer via latest medium. As an example marketing campaigns, latest stock quotes, price alerts, many special offers, latest news headlines, sports update, weather reports, horoscopes, free classifieds, money exchange rates, product availability, tour and holiday specials, etc. SMS has highest accuracy, Instant delivery, user generated sender ids, uninterrupted service,
guaranteed SMS Delivery, multiple mobile operators access, thousands SMS in one go, high security level and confidential way, very low prices of SMS

Increase Your Sales and Brand Promotions
SMS marketing method is the perfect tool for retailers all over the globe. Companies can send SMS messages to their subscriber of SMS through this user come to know about the product and contact the comapany.

Mass Alert to Subscribers
Using SMS marketing tools it is easy to give mass alerts to the subscribers of the companies. Example Insurance companies sends SMS to their customer to tell them about the new products and time to time alert them about their pending premiums to be paid.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: The Importance of a Sitemap - Updated for July 2016

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A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimisation purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organisation and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organised site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organised for everyone.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Mobile SEO Strategies – A Step Closer To 1st Page Success - Updated for July 2016

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We all know which are the normal SEO strategies: on-site optimisation: keywords and meta tags, headers, alt tags , and off site optimisation: link building, e-mail campaigns, blogging, bookmarkings, social media. This are very important techniques that should be taken care of before thinking about online profit.

The “mobile world” is slightly different from the desktop one. We must realize that phones are not build like PC’s. Firstly, your users are accessing the web using a small keypad, using only one hand (and perhaps with a pointing device ), and oftentimes using a standard phone keypad with predictive text capabilities. Further, they may be doing this while they are walking or even jogging. This makes difference makes SEO, usability and ‘findability’ critical to your mobile marketing efforts.

The most important rules for a good mobile SEO are:

  1. Give users an elegant and user-friendly experience: this means little but condensed content which really helps them and gives them the piece of information searched.
  2. Phones are not used like PC’s; we should be aware which keywords they’re searching for and give them what they want.
  3. Get focused; each customer desires your attention, they don’t really care how your site looks on a PC – only on their mobile device.

To succeed, after following the 3 SEO rules, we should implement the SEO strategies. The most important strategies are:

  • Content (web page) optimized for mobile.
  • Fewer keywords but more focused on user needs and desires.
  • Being connected in real-life (information about user’s location, shops, hotels, point of interest). It’s very important to provide good and accurate info because on mobile only 5 links will appear on 1st page.
  • Browser optimisation: it’s very important to be optimised for all mobile browsers, especially Safari, Android WebKit, BlackBerry WebKit, Dolfin and Opera Mobile.
  • Implementing site transcoding: site should be optimised for google mobile, AOL and windows live transcoding software.
  • Including a mobile site-map: let google know that that you are targeting a mobile audience, so it will index your webpage accordingly to different handsets .
  • Including your site in mobile portals: WikiTude, UrbanSpoon, RedLaser and Shazam.
  • Include your site in Google’s “Click to Call” ads in order for your business to be found in a local search.
  • Create your own application (or maybe in collaboration with a software company) and promote it. Applications are more used on mobile searches than mobile search engines.
  • Practice code in XHTML to make sure that your content will work on a mobile phone. This gives you the best chance of top rendering across the highest number of mobile handsets and browsers.
  • Link your traditional site to your mobile page. It is necessary that the link goes page-to-page in order to have the best SEO optimisation in search engines. Placing it in the upper left corner of the web page is the best choice because whan traditional pages are dispayed on mobile, usually the right side of the page is not dispalyed or cut off.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Mobile Marketing Trends - Updated for July 2016

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Marketing a business we all know is the only way to keep existing clients and attract new clients. Marketing being one of the most important tools where improving your business financially is concerned has over the years take n different forms. Formally, many companies were not interested in mobile marketing trends like road shows, outdoor advertising in general or moving billboards to market a product or service but today that’s not what we see. Many companies big, medium and small are very much interested in mobile marketing because it has proven to be more useful and with mobile marketing, results are seen at once so you know if you are making progress or delay.

Today’s development in technology and the rate at which people are getting accustomed to computerized systems and the computerized way of living is making marketers concentrate on the usage of electronic systems to market their products. Most companies or marketers all over the world have found a new way of marketing their products which is by using mobile SMS marketing techniques which is all about promoting and advertising through smart talk phones. Even though this trend is new on the market, it has a very bright future because it is very simple, less complicated and very efficient when it has to do with the delivering of SMS’s to a particular audience or clientele base.

Also, using billboards and television road shows to promote a company or its services is another trend of mobile marketing. No matter what kind of business you are operating, mobile marketing can be used because it is not limited to any specific type or class of companies or individuals. Using text messages for marketing is one of the best options for many companies since these services cost less and is more than efficient. For instance for restaurants and bars, you can use the mobile phone marketing to send text messages to your clients or customers of new recipes and upcoming events at your bar also; discounts on your services can be sent to them using the mobile phone but you must first draft a short survey for your customers to know if they won’t mind to have weekly or daily messages from your company to their phones before you go ahead because most people do not like to receive such messages so make sure you know for certain or with consent from client before you begin.

Staying in touch with your customers regularly and making them aware of new promotions in your company as a private business owner or a corporate company is very important because doing this makes the customer feel important and when a customer feels a kind of belonging they never see the need to hire the services of other companies. Although email marketing is also good, it is not as efficient as mobile phone marketing because many people do not check their emails frequently which make it difficult for them to know about these promotions ahead of time.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: The Importance of A Good Design - Updated for July 2016

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Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Mobile Advertising - Updated for July 2016

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In the world that we live in today, mobile phones have become an integral part of our lives, always in hand and included into our work and way of life. It is therefore no wonder that business people have opted to use mobile advertising strategy. Mobile advertising is a method of advertising through mobile phones or other devices. This type of advertising takes place in real time where your customers receive your promotional messages instantly. As opposed to other forms of advertising text messages get read and replied to within a few minutes making it highly effective. Besides being fast, mobile coupons have a 15%-40% redemption rate compared to ordinary coupons that have a 2% redemption rate. The reason why mobile advertising is growing so fast is because the strategy is an opt-in method. That means that customers are at liberty to choose to subscribe to relevant messages of their choice. Because of that, the strategy becomes less intrusive compared to other forms of advertising.

In mobile advertising, vendors text messages of advertisement to their prospective customers who have accepted to receive them from their company. As a vendor, you give your outlook a unique keyword to text to a number that is like a telephone number. Having done that, the owner of the number receives a text message requesting them to confirm if they are interested in subscribing to your messages. After they confirm, you can then send them promotion messages to their phone whenever there is something happening in your business.

Mobile advertising is the most rapidly growing marketing strategy to promote businesses, brands , services and organizations nowadays. Via mobile advertising medical practitioners can save their time and money by sending their patients an SMS reminding them about their next appointments. In comparison to traditional methods of advertising this method is cheaper, personal and immediate. This has increased customer loyalty, awareness and sales because it created a greater connection between customers and businesses. This is one of the key factors that have led to its rapid establishment.

With the current upswing of new generation of mobile phones and pda’s the computers will be replaced because people can access the web via their mobile devices. For people who want to reach a new breed of customers mobile advertising is the way to go. Albeit new, mobile advertising is a good way in which a company can build its profile or brand with a properly targeted audience. Mobile marketing is mostly used for product launches, coupons, offers and special promotions.
Besides its mobility mobile adverising is beneficial because it helps you to obtain accurate records of promotion results.

This method of marketing also helps marketers to quantify the results of their advertisements and measure its effectiveness accurately. This marketing strategy is most popular among companies selling fast moving consumer foods and those in finance and beauty industries. In opt-in mobile advertising consumers get a chance to choose what information they would like to receive, while at the same time giving vital demographic data about themselves. This motivates the consumers to be attentive and responsive to information they choose to receive.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.