Web Design Barnstaple

When it comes to your website, you must consider more than just design. There are a number of factors that determine whether or not your site visitors will stay to explore, or leave without so much as a goodbye. One thing that can make or break your website’s success is the amount of time it takes for your pages to load. After all, web surfers are a finicky bunch; they lose interest quickly if they can’t move around your site quickly and efficiently. So, what steps can you take to prevent page load lag?

Here are five tips to help your website load faster…

Cut out unnecessary coding:
Bulky coding slows down loading speed because browsers must read through everything as they load your pages. Therefore, just going through your coding to eliminate unnecessary white space and tag elements can reduce the amount of time it takes for your pages to load.

Enable caching:
PHP caching will store images and other vital information from your site on visitors’ computers when it is downloaded the first time, so that your site visitors can subsequently retrieve that data in the blink of an eye.

Trim your images down:
Graphics take much longer to load than text, so you should be strategic about your use of them. There are a few things you can do to trim down your images. First, assess the images you are using to determine which are absolutely necessary, and then keep only those. Second, scale the images down if you can (as smaller images will load faster than larger images). Third, if you have a page with many images (an online catalog page, for example), then you can give each image its own page instead of including all of the images on one, slow-loading page.

Optimize your database:
There are numerous ways you can optimize your database to decrease your site’s load times. Simple search the web for “database optimization” to learn the details of how to get optimal performance out of your site by optimizing your database.

Find a new host:
Believe it or not, the distance you are from your host affects how quickly your site loads. You can decrease your page load time by simply choosing a host that is nearby. Additionally, some of the cheaper hosting companies use cheap equipment . . . which can significantly delay your site load. Consider upgrading!

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.

Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

If you are in the process of developing a website for your business, then you’ve probably heard the phrase, “content is king.” However, do you understand why, exactly, your site’s content is so imperative to its success?

Here are five reasons why good content is critical for your website…

Conveys a clear message:
This may seem obvious, but many people miss the boat on the concept of getting a message across. It’s not enough to attract attention with a catchy slogan or a slick story. When it comes down to it, those are just words that must be backed up with clear meaning about the purpose and scope of your site. Good content will actually inform your potential customers about your business, and assure them that they can count on your site to provide what they are looking for.

Lends credibility:
High quality content will help you establish your voice in the industry. When you provide valuable information in an effective way, you automatically have an air of authority with your site visitors. This type of credibility is what will help make you a web leader.

Keeps people coming back for more:
One of the most important jobs your website has is to mediate an ongoing relationship between you and your site visitors. Web page content that is informative, entertaining, and relevant to your visitors’ needs will keep them engaged on the page for longer, and it will also inspire them to check in periodically for new content. This is a very effective way for you to stay in touch with your audience and develop lasting relationships.

Supports search engine optimization (SEO):
Search engine optimization is a term used for the process of making your site visible and relevant to Internet search engines. Good SEO is how people will naturally find your website when they search the web for a term related to your business product or service. Part of SEO is weaving the right “keywords” into your content; additionally, high quality (relevant) content ranks higher with search engines.

Incites action:
Good web content includes a strong call to action that will invite your site visitors to engage even more. Additionally, a call to action will instruct your visitors as to what, exactly, they should do next. This converts mere visitors to into paying customers.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

If you are responsible for developing a website for your business, then you should know the fundamentals of effective web design. One behind-the-scenes success factor for any website is that of search engine optimization (SEO). Search engine optimization is the process of making your site as visible and relevant as possible to search engines, so that it ranks as highly as possible when people are using the web to find products or services related to your business.
Here are five basic ways to help your website become SEO friendly…

Optimize your graphics:
Search engines do not recognize graphics (even graphics with text and Flash graphics, for that matter). Therefore, if your pages are image-heavy, the search engines are missing out on a lot of what makes your site relevant to site visitors. Optimize all of your graphics by adding descriptive alt tags.

High quality content:
When search engines “crawl” your site, they populate the content in a way that enables them to determine the relevance of your pages. Therefore, if you want your site to rank highly for searches related to your business, your content should be well-written and targeted to your audience.

Keywords:
Keywords and keyword phrases are terms that web users might use to query a search engine for your business product or service. In addition to loading your content with high-quality keywords, you should also use relevant keywords when titling your pages and writing your page descriptions and headers. Use an online service like Google’s free keyword tool to find keywords that may be most effective for your purposes.

An SEO-friendly URL:
Your site’s URL should be short, concise, and descriptive of your business brand. It is a good idea to use relevant keyword phrases in your URL, to make it as SEO-friendly as possible.

Site structure:
Search engines need your help in identifying relevant content on your site. One of the best ways to do that is to structure your site in a way that flows and is easy to follow from page to page. Your sitemap should make sense logically, and should efficiently lead to any and every pertinent page of your website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools. Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

These days, it’s not enough just to have a well-designed, easy to navigate website. There’s a lot of competition out there, and if you want to stay relevant with today’s finicky tech-based consumer market, you must find a way to stand out on the crowd. Fortunately, if you are committed to broadening your web horizons and packing a real punch with your business website, there are some straight-forward things you can do to give yourself a hip edge.

Here are three tips to give your website the “cool” factor:

A – Z index: Navigation is arguably one of the most important factors influencing your site’s success, and for that reason, you should always be on the lookout for cool new navigation features you can add to your site. One such feature that is really catching on when it comes to site navigation is the A – Z index, which is exactly what it sounds like: a way for your visitors to easily find things on your site simply by clicking the corresponding letter of the alphabet (or number).

Image galleries: Gone are the days when simple graphics could attract major attention and cause some audience “oohs and ahs.” Now there are a number of sleek ways you can incorporate a variety of images into a single web page in order to get the most bang for your buck. Consider a sliding image gallery that allows users to view new images by simply clicking a left or right (or up or down) arrow, or a neat tiled image gallery with a hover-box preview feature that allows users to simply hover over any single image to enlarge it. A variety of image galleries can be inserted into your site via a CSS stylesheet, or by way of plug-ins (if you use a site-building platform like WordPress).

Alert box: As previously mentioned, navigation is tantamount to the success of any website. One way you can help your visitors navigate through the information on your pages is to organize your content so that the order of importance is very clear. An alert box is a cool, eye-pleasing way to draw a visitor’s attention to content that is most pertinent.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools. Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Any good web designer knows that there are specific aspects of web design that cannot be overlooked, if a website is to be effective. One of the most important elements of website design is navigation. Navigation is just what it sounds like — how someone gets around on your website — and if your site is lacking in effective navigation, it is not going to work for your business the way you need it to.

Here are some reasons for why navigation is so important in your website design…

People can enter your site from a number of different pages:
Some people make the mistake of designing their website entirely around the home page. However, it is important to remember that a multitude of your site’s pages may be ranked simultaneously by search engines, which means that people will be able to access your site from pages other than your home page. Without good navigation that covers the entire site, visitors could get stuck on a page and not be able to move on to explore more of your site.

You don’t want to put your site visitors to work:
Simply put, they don’t want to have to put in a bunch of work just to be able to explore your site. A bad navigation network can mean multiple clicks (and guesses) to get to the desired information. If you force your visitors to put in too much effort when it comes to moving through your site and finding what they want, then you will lose their interest — and you will lose them.

Your site should be well-organized:
Again, this comes down to helping your site visitors find what they need, with as little effort as possible. You can’t expect people to automatically understand how your site is organized and where they should click to get where they want to go. Navigation is your way of organizing your site. For example, by making good use of primary navigation, secondary navigation, menus, and internal linking, you can create a user experience that is likely to keep people interested, and loyal, to your site.

If they can’t find it, they can’t read it. You put a lot of money and time into creating, aggregating, and commissioning content for your site. Simply put, if your website is not effectively designed with navigation in mind, your visitors won’t be able to find your content. If they can’t find it, they can’t read it . . . so what good is that content?

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

YouTube is more than just a website; it’s the new TV. When the president of the United States uses a website to broadcast his or her State of the Union Address, you know that it’s a force to be reckoned with. However, YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Here are 10 easy ways to get exposure for your business on YouTube.

1. Keyword Optimize
YouTube is owned by Google and videos appear high in search results, so make sure that your tags and descriptions are keyword-optimized. You might want to also optimize the actual content of the video because Google may use voice recognition software in the future to index videos.

2. Show Your Expertise
The key is not to sell but to show your expertise. Pick a problem related to your business that your viewers might have and give them a solution. If you’re a plumber, offer a simple plumbing tip. A cleaning company can make videos on easy carpet cleaning. Show them something you know how to do that will benefit them.

3. Show Your Products in Action
Don’t just show your products or services, but show them in action. If you sell barbecue grills, teach your viewers some great BBQ recipes. Videos that show how to do something using the product are the most effective in marketing.

4. Short Videos Work Best
Videos don’t have to be long. In fact, they shouldn’t be. Focus on making videos that are just a few minutes long. If you’ve got a topic that stretches over 5 minutes, make two videos covering different aspects of it.

5. Give Them a Sneak Peek
Make videos that show your business’s inside operations. Viewers who already like your brand love to get a sneak peek at what goes on behind closed doors.

6. Socialize and Subscribe
Remember that YouTube is a social media site. Subscribe to other channels, watch videos, comment and make friends. Other users will do the same for you and you’ll create a network of similarly minded businesses that share leads.

7. Customize Your Channel
Make use of all of the customization options that YouTube offers for your channel. Try to give your visitors the best user experience possible. Align themes and colors with your website and other marketing materials.

8. Production Schedule
It doesn’t matter how often you produce videos, but you need to do it regularly. Decide how many you’ll post per week and stick to it.

9. Embed Everywhere
Put your videos all over your other social media sites. Embedding videos is as simple as copying a code and pasting it. You’ll get them seen by more people and you’ll also get backlinks.

10. Make ‘Em Laugh
Everybody wants to have a viral video. Just one video that goes viral can get you exposure like you’ve never dreamed possible. Most viral vids get passed around because they’re funny, so add a bit of humor to your videos.

Once you start seeing results from your YouTube branding efforts, you might consider upgrading your video equipment. To get started, all you need is a good web cam. But investing in gear such as lighting, a better sound system, a camera and editing software can help you produce better videos more easily. It’s well worth the money to create higher quality videos than your competitors’.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.