Unfortunately this is how some of our competitors plan their SEO strategies!
If your company website isn’t on the first page of Google you’re simply not being found by potential Customers. Contact us today to for no obligation advice on how to be found online.
These days, it’s not enough to have a business website. Your website must be designed in a way to attract attention, keep attention, convert visitors into customers, and inspire them to visit again. Web design is much more than just aesthetics. It is actually a complex undertaking that requires a good deal of specialized knowledge, and if your website is not professionally designed, chances are it is not working for you to its fullest capacity. So, who do you entrust your website design to, and how do you know you’re making the right decisions?
Here is a guide to what you should know before you hire a website designer…
You should be the owner of your domain name. Some web designers take advantage of customers who know little about how websites work by purchasing the domain names themselves and then charging a fee for their use. They may even hold the site hostage by increasing their rates and forcing you to pay (or else lose your domain name). Purchase your domain name BEFORE you hire a designer, and then have the designer create a site for the domain name.
Know what you want:
Your web designer can help bring your vision to fruition . . . but you must at least have a vision. What do you need out of your site? For example, will you be maintaining a blog, creating an online catalog, using a virtual shopping cart, or hosting a forum? These are things you need to know about your site before you commission someone to create it.
Experience equals reliability:
There are many fly-by-night web designers who do their work as a hobby or side job. While they may be able to create great-looking and functional websites, you can’t necessarily count on them to stay in the business. That means you could end up with a website and no back-end support for when you decide you need to make changes to it. Hire a designer who has a time-proven reputation, and who is most likely to stick with your website for the long haul.
What you can expect to spend: Depending on your needs, the cost of web design can vary greatly. Therefore, it pays to interview a number of web designers before settling on one. Give a detailed list of your wants and needs, and get the specifics of what each is including in the bid, in order to weigh each estimate out and make the best choice.
What Next?
We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.
When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools. Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.
If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.
When people think of web design, they often think of things like graphics, page layout, and attention-grabbing fonts. While these elements are certainly part of web design, the truth is that web design encompasses much more than just aesthetics.
Are you interested in learning more about what makes a great website design? Then check out these five must-have website design essentials…
Navigation:
This pertains to how people will get around on your site. You can’t make them work for it, and you want all of your content to be readily available. Good navigation is the answer. Use primary navigation, secondary navigation, text menus, internal links, search boxes and breadcrumbs wisely throughout your site to ensure your site visitors can easily find what they are looking for.
Leading the eye:
In addition to navigating through the site, you must also help visitors determine how to focus their attention on each page. You must “lead the eye,” so to speak, by strategically applying weighting, placement, positioning, spacing, and highlighting techniques to guide your visitors from areas of primary importance to supporting, or secondary, areas.
Typography:
The type and size of font you use will greatly impact the user experience, and will go a long way in creating the impression you want (or even one you don’t want, if you are not careful). Additionally, you must consider line spacing, text effects, line length, paragraph size, and emphasis (italics and bold) when placing your typography.
Clarity:
While it may be tempting to pack your website with all the neat graphics and informative content you can, it is more important that your site visitors can easily ascertain what is on your page. Keep in mind that simplicity is almost always preferable over complexity when it comes to web design, and that too many visuals (and/or too much information) could end up looking like nothing more than a jumbled mess to your site visitors.
Search engine optimization (SEO):
Your site is no good if others can’t find it on the web. When it comes to website design, good SEO practices include using alt text for images, no-following outbound links that are irrelevant to the site, and labeling page titles and headers effectively.
What Next?
We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.
When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.
If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.
If you are responsible for developing a website for your business and you know very little about web design, then you may find that the various choices you have when it comes to building your website can be quite confusing. After all, how do you choose between a WordPress site and HTML when you don’t even know what those terms mean? If you are having a hard time sorting through the jargon and deciding which option is right for you, then you’ve come to the right place.
Here to help is this rundown of the differences between HTML and WordPress…
Coding versus using a template:
One of the most definitive differences between WordPress and HTML has to do with how you actually execute your site creation. HTML (HyperText Markup Language) is actually a programming code (or, language) that you use to design static web pages from scratch. For example, in an HTML document, you would see something like this, ”
Hello. I am a web designer.
,” representing a single line of text with a header. If you don’t know what all of that means, then you would need to learn HTML in order to write the code. Otherwise, you could create HTML pages in a platform like Dreamweaver (in which case you should still know a thing or two about coding).
WordPress, on the other hand, is a platform for building dynamic web pages (we’ll get to the difference between static and dynamic later), using a template-based format that allows you to easily create websites by adding content and dragging/dropping features you want on your pages.
Static versus dynamic:
HTML pages are static, meaning they stand alone and stay the same unless you go in and manually change them. That means that if you want to change the look or feel of your entire website, you will have to open up the file for each page manually, and make the necessary changes separately. WordPress pages are dynamic, meaning they are all stored in a single database and linked together in that way that allows you to make style changes with just a few simple clicks from a single user interface. (It is worth mentioning that you can also create static pages using WordPress, if you so desire).
Closed source versus open source:
HTML is closed source, meaning only you (or the person who wrote the code) can make changes to, or embellish, the code. This is fairly limiting, unless you have a very skilled coder on hand. WordPress is an open source platform, which means that anyone can develop additions (like plugins) that you can apply to your own site to make it better-looking, more functional, and highly customized.
What Next?
We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.
When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools. Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.
If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.
If you know anything about marketing, then you know that branding is tantamount to your business success. There are numerous ways to grow and strengthen your brand, and you should be taking advantage of all of them. Your business website is one such branding opportunity that you simply cannot afford to miss out on, and you should therefore put some serious time and effort into creating a site that works for you.
Want to know why? Here are some ways in which a great website builds your brand…
Your logo:
There’s no doubt you understand the importance of your logo when it comes to branding. Your website should display your logo prominently, and on every page. This is just another way of etching that logo (i.e. your brand) into customers’ minds.
Your image:
You know who your target market is, and your business image should be relevant to that audience. When you create a business website, a number of choices must go into the design — choices like color, content, layout, graphics, and navigation. All of these design choices will contribute to your business image, which in turn will help strengthen your brand.
Connection:
By creating a website that is inviting, informative, and easy to navigate through, you are giving your customers (and potential customers) and avenue through which they can keep in regular “contact” with your business. Remember that your brand is an abstract thing, based on the impression you give people, as well as all the things they associate with your business. Forging a connection with your business is integral to strengthening your brand, and a great website is a very effective way of doing that.
Personality:
Your website is a great place to express your business’ perspective, philosophy, and experience. This, in turn, gives your brand a personality. It is imperative that your brand be personable in this way, as this is what will endear it to customers, giving them a lasting impression that will keep them coming back for more.
Call to action:
When you create content for your website, you have a great chance to inspire your site visitors to engage — thus strengthening your brand. Do this by way of a call to action, such as, “Contact us today to learn more about this exciting opportunity!”
What Next?
We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.
When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.
If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.
It goes without saying that your business needs a strong web presence to be successful in the Age of Information, and that your website is integral to your web presence. However, do you realize the importance of good web design, when it comes to your business brand? That’s right — it’s not just enough to have an aesthetically pleasing site with good content. Good design is more complex than that, and it can mean the difference between having an effective or ineffective website. Want to know why design is so important?
Here is how a good website design creates a great impression…
Professionalism:
When you take shortcuts, it shows. Don’t make the mistake of taking shortcuts with your web design. Sure, your teenage cousin knows a thing or two about creating websites, but unless he can create a top-notch, professional-looking site for your business, your site is just going to look amateurish . . . and your site visitors will get the impression that you are an amateur. Spring for a good website design.
Navigation:
Good design is centered on creating an effortless experience for your site visitors. You don’t want people to have to work or make guesses to find their way around your site. By providing them with straightforward, simple, and well-organized site navigation, you are not only giving your visitors the impression that you care about catering to them, but you are also ensuring they can find (and read!) all of the valuable content you have on your site.
Branding:
Your website design should be in line with your business branding in every way — from the colors to the fonts. That means that good web design, with your brand in mind, will elevate your brand and increase brand awareness, thereby creating a lasting impression for your visitors.
Attention grabbing:
You have a very limited window of time in which to grab new site visitors’ attention and pique their interest enough to want to stay and explore for a while. As a matter of fact, studies show that a first impression in the web world may take as little a fraction of a second to form. Good web design will snag your site visitors and enable you more time to get your message through to them. In a world where first impressions are so vital, you can’t afford not to invest in good design.
What Next?
We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.
When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.
If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.
