Web Design Barnstaple

Social media optimization is a huge buzzword in the online world today. Also known as SMO or social SEO, it’s all about optimizing your social media presence for traffic. While some of the same rules apply, there are also some differences you need to be aware of. Here are 10 tips on how to optimize your social media profile.

1. Socialize
This may seem obvious, but it’s so important it needs to be stated right here at the top. Every social media profile you create should start with spending some time checking out other people’s profiles, making friends, and commenting. It’s all about networking. Follow them first and they’ll follow you.

2. Use Multimedia
Use plenty of pictures, videos and other multimedia. Social media sites are designed for this and they make it easy to upload media files. When you use these, you create a much more interesting profile and it helps with branding.

3. Share Me
Add share buttons for your social media sites on each of your blogs or websites. These are buttons like Twitter’s Tweet This and Pinterest’s Pin It. Integrate everything as much as possible so that you’ve got traffic going in every direction.

4. Consistent Content
Just like your website or blog, you need fresh content. With social media, this is even more important. Get into a schedule of regular posts and updates, but also make sure that you’re offering value or something interesting.

5. Keyword Optimize
Everything in your profile should be keyword optimized, and especially all titles, tags and descriptions. Be careful not to stuff.

6. Complete Your Profile
The search engines generally ignore half-finished profiles. It’s also bad for your branding if your profile isn’t complete. Fill out everything before you start networking.

7. Watch Visitor Behavior
Use the analytic tools provided by social media sites and pay attention to what people are doing on your site. This will tell you what’s working and what’s not. If some features aren’t being used, eliminate them to cut down on clutter.

8. Share Everything
Create content that’s unique, helpful and interesting, and encourage your visitors to pass it around. Viral posts get you massive exposure.

9. Consider Timing
Pay attention to the timing of your posts and track results. You’ll find that certain times of day get you a better response. Focus on those high-traffic times.

10. It’s Not About You
Don’t only talk about yourself and your products. Focus on topics that are helpful to your readers and the problems that your products or services can solve for them.

On social media sites, it’s all about being real. If you consistently provide good content and increase user activity on your profile, the search engines will love you. Your social media optimized profile will brand your business and drive new fans to your site.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Social media sites offer a great way to brand your business for free. Everybody uses sites like Facebook and Twitter, and many check them daily. But there are some deadly mistakes that can really cost you and even kill your social media campaign if you’re not careful. Here are the top 10 worst mistakes you could make.

1. Shameless Self-Promotion
By far, the worst thing you can do is use your social media site as a sales page. People on these sites don’t want to be marketed to. They want to socialize, network and share common interests.

2. Buying Your Friends
On Fiverr.com and other freelance sites, you’ll find people selling friends for social media sites. It may be tempting to pad your profile with fans, but this is a deadly mistake. In most cases, the ‘friends’ aren’t even real people. It’ll be obvious to the real people who show up on your site.

3. One-Way Exchange
When people comment or ask questions on your page, you’ve got to respond. You need to reply to them and make them feel welcome. This shows that you’re an approachable, responsive brand that cares what people think.

4. Nothing to Do
What makes a social media site popular is its interactivity. If yours just presents information about your brand and doesn’t give them anything to do there, people won’t stick around. Use the apps and widgets available to make your site interactive.

5. Social Media Neglect
Maintaining a social media site is a never-ending job. You should devote a little time to it every day. The brands that are most active on social media do the best with them. Carve out a little time and stick it in your schedule.

6. Fighting Words
No matter what anyone says about you or your brand, never be negative or nasty to them. That only brands you as a jerk. Always be considerate, polite and friendly. Keep things positive even when you’d love to give someone a piece of your mind.

7. It’s All About Me
If your page does nothing but talk about you, your products and your services, people won’t be interested. You need to find other things that your fans would like and share them.

8. Wallflower
Don’t wait for people to visit your profile. Get out there and socialize. Make friends, spend time on other profiles, and get to know people. You’ll be surprised at what a difference this makes.

9. Inappropriate Comments
Whenever you’re logged in, you need to be extremely self-aware. Everything you say or do reflects your brand. Show your personal side but don’t get too personal. You want to look like a brand owner and this requires a little bit of professionalism.

10. All Over the Place
Stick to things that are of interest to your brand. It’s okay to digress and get off topic once in a while to show your personal side, but for the most part stick to things your fans care about.

The absolute biggest mistake you can make with social media sites is ignoring them altogether. Experts predict that social media sites will become the search engines of tomorrow. To some extent they already are. Sign up to each new social media site that comes along because it might be the next great branding opportunity.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Social media sites are networks where people interact with each other through personal profiles. They use them to hang out, keep in touch with friends, share interests, network and even find jobs. For your business, it’s not a question of if but when you should start using them. Your business needs to be social and here are the 10 reasons why.

1. Everybody’s There Already
Social media sites have hundreds of millions of users and a handful of them are among the most visited websites on earth. A large number of users check their profiles daily to see what’s going on and they’re growing in leaps and bounds. If you’re there, you can be in daily contact with them.

2. Excellent Branding Opportunities
These sites put you in direct communication with your customers and there’s simply nothing better for branding your business. Your customers can have a personal dialog with you.

3. Listening Stations
Social media also offer wonderful market research opportunities. Message boards, updates, groups and reviews allow you to find out exactly what your target market likes and doesn’t like. You can use these resources to get to know them and better create products and campaigns.

4. Lead Generation
You can use social media sites to get more customers. People will see your posts and hear about you from their friends. Plus, you get global reach 24/7 not only to your fans, but to their fans, and their fans, and their fans…

5. SEO Benefits
Profiles, updates and other social media content appear in search engine results pages and often rank quite high up. This is one of the biggest ways that people will find your profile. You also get backlinks coming into your site from your social media content.

6. The Personal Touch
Your social media presence and interactions with your fan base give your business a personal touch. That’s what so many companies are lacking today. People like to know who they’re buying from.

7. Easy Promotion
Social media sites offer the easiest way to reach everybody who might be interested in your sales and promotions. With one update, everyone you’re connected to knows instantly when you have a special offer.

8. Rewarding Customer Loyalty
You can use social media sites to reward your fans’ loyalty by offering exclusive discounts and freebies that are only available to them.

9. A Ready-Made Platform
There’s no need to create a new website when you can simply make a profile. On most of these the social media sites, it takes only minutes to sign up and get started. Not only is it easy, but you also get the built-in SEO benefits of using their already popular website.

10. It’s Free
You get advertising, marketing and branding tools at your fingertips without paying a dime for them. Social media networking is a dream come true for businesses.

Before you get started, it’s important to have clear goals. What do you want to do with your social media presence? What action do you want your fans to take? Stay focused on these goals and devote some time each day to building your social media presence.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Twitter is a social media and micro-blogging site where you send out short ‘tweets’ to all of your followers. With over 65 million tweets going out every day among its 160+ million users, your business needs to be there. Here are 10 ways to use Twitter to brand your business.

1. Follow the Experts
Find experts in your field and follow their tweets. This shows your followers that you know what’s going on in your industry and you can also learn how to market yourself on Twitter by watching what they do.

2. Be a Subscriber
Don’t just subscribe to the experts, but also to anyone that’s active in your industry. Twitter is the only social media site where users often follow more than they’re followed. Follow lots of people and comment on their tweets.

3. Mark Favorites
When you find a tweet that you’d like to save for later, you can mark it as one of your favorites by clicking on the little star. Your followers can see your favorites listed on your profile. Your favorites list shows everyone a bit about who you are.

4. Ask Questions
Get discussions going on Twitter by asking questions. They don’t have to be anything earth-shattering but can be about anything. Just throw them out there and let your followers respond. You not only get some activity going, but also learn valuable information about how your target market thinks.

5. Comment on Links
When you like something you see online, you can tweet it. It gives you the option to comment on your links and you should always do this. Just sharing without saying anything about it doesn’t do anything for your branding; it only directs people to the link.

6. Make it Personal
People want to know about your brand but also they like to learn about you. Sometimes, it’s good to tweet something purely personal as long as you don’t do this too often. Twitter users love these tweets and they’ll show the human side of your brand.

7. Post Pictures
You can post pictures on Twitter and you should be doing this often. Choose pictures that are related to your brand and take your own photos showcasing your goods, your employees or the way your business works.

8. Value and Relevance
Whenever you get ready to post something, ask yourself these two questions: Is it relevant to my brand? Does it provide value to my followers? There are lots of tweets that don’t deliver either relevance or value, so make sure yours do.

9. Don’t Self-Promote (Too Much)
Once in a while, it’s alright to show off your products and services, but don’t be the type of user who shares it every time something good is said about your brand anywhere online. Focus on benefitting your users and not yourself.

10. Make the Most of Your Characters
Since Twitter only allows you 140 characters on less in your tweet, you need to learn the art of concise writing. Check out magazine and newspaper headlines to see just how much you can pack into one short sentence. And make sure you use a url shortener so that you don’t waste precious characters.

The most important thing to remember is that Twitter is supposed to be enjoyable. While you should be professional and realize that everything you do reflects on your brand, whenever possible offer something that’s just plain fun. Show your sense of humor and be personable. Twitter is all about human interaction and that’s what Twitter users want to see.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Social media sites offer a way for people to communicate online and interact with their favorite businesses. Sites like Facebook, Twitter and Google+ are among the most popular and most visited on the Web, and many of their users check theirs every day. Here are ten ways you can use social media to better connect with your fans and boost your business.

1. Improve Your Customer Service
These sites give your customers direct access to you. This gives you a chance to listen to what they have to say and learn how they feel about your business. By being responsive and offering them access, social media works wonders for your customer service.

2. Manage Customer Complaints
Social media sites let your customers leave comments on how you’re doing. When they complain or criticize your business practices, you not only get valuable feedback, but also a chance to reply and repair your image.

3. Share Real-Life Customer Stories
Social proof is powerful in establishing your company’s credibility, and social media gives you lots of opportunities to get real testimonials. Positive reviews from your customers can be seen instantly by anyone who accesses your profile or theirs.

4. Get Your Employees Involved
You can use your social media sites for idea development. Give your employees a platform where they can share their ideas. You can also use it to keep in touch, offering newsletters, updates and employee incentive programs.

5. Boost Customer Loyalty
You can use your profile to run your customer loyalty programs by offering incentives and rewards. Everything can be done through the site so you don’t need to deal with any more punch cards.

6. Attract New Business
Your social media presence gives you free advertising on the world’s biggest message board. People can find your profile through Web searches and their friends’ profiles. This is a great way to attract new customers.

7. Get to Know Your Market
Social media makes it extremely easy to get to know your target market. You can find out exactly who enjoys your products and services, as well as find out what else they like. Companies have spent millions in marketing research to gather this information and all you need to do is invest a little time.

8. Create a Brand Message
Every company has a brand message, like Nike’s ‘Just Do It’. You can use your social media site to communicate this message to your fans and prospective customers.

9. Connect Everything
By integrating your social media sites with your blog or website, you can generate more traffic and leads. Widgets and apps allow you to link everything together for maximum exposure.

10. Use Multimedia
Most social media sites have multimedia applications. You can make a welcome video showing what your company is all about or offer a streaming podcast to your customers. These help by branding your company and giving it a more personal touch.

The most important thing to remember about social media is that people don’t use these sites to shop. They use them to socialize, share common interests, and generally hang out. Make your page an interactive place where they can get involved and spend time. This keeps your brand in their mind and whenever they’re ready to buy, they’ll come to you.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Facebook is the king of social networking sites and it’s not going to give up the crown anytime soon. There are over 250 million users worldwide and as many as half of them check their profile daily. Your business can use the site to reach out to any demographic worldwide.

Facebook offers fan pages for businesses. This is a mini-site for your brand where your customers can hang out and interact. Here are 10 tips for using your fan page to build your brand.

1. No Selling
First of all, the golden rule on Facebook is no selling. People use the site to socialize, find friends and share interests. Create a fan page where they can hang out and enjoy interactive features, and keep a lid on the sales talk.

2. Create a Vanity URL
When you first create your page, Facebook gives you a long, incomprehensible list of letters and numbers for your URL. Once you have 25 followers, you can make your own custom URL that’s easier for folks to remember.

3. Hold Contests
Your fan page has a feature that lets you hold contests. You can set up a contest through your page and give prizes to the winners. This is a great way to get your customers involved in your brand.

4. Mind Your Tabs
Tabs are the boxes that show up next to your business description. They include things like ‘likes’ and ‘photos.’ When people view your profile, only the first 4 are visible. The rest will be collapsed under a down arrow. Make sure that the ones you want people to see are at the top.

5. Feed Your Posts
You can import an RSS feed to your fan page so that your blog posts will automatically appear there as a group of updates. This is not as complex as it sounds; just follow the prompts on your fan page.

6. Your Row of Photos
The new Facebook layout has a row of photos at the top. Use these to show off your best products or services, or other images that help to brand your company.

7. Optimize Your ‘About’ Page
Your ‘About’ page contains your basic information and contact details. However, only a short sentence from the ‘About’ field shows up under your profile picture until people click on ‘About’. Optimize this description with keywords and clickable links, and make sure to put the most important information up front.

8. Where to Send Them
For better branding, you should use your page’s ‘info’ URL instead of your wall. Your wall doesn’t really tell them anything about your company and it may intimidate them to see posts by other followers.

9. Create Custom Tabs
Your page comes with standard tabs like ‘info’ and ‘photos.’ Delete tabs that aren’t relevant to your business and create your own to replace them. Facebook has an app that lets you do this.

10. Offer Something Exclusive
Offer special deals, free shipping or promotions that are available only to your Facebook fans. This gives them an incentive to become fans and also makes them feel valued by you.

Remember that whenever you’re on Facebook, you should be ‘on brand.’ This may also be the case when you stay logged in or ask it to ‘remember you,’ even when you’re surfing other websites. Because you’re on-brand, don’t say anything rude, negative or inappropriate. Be mindful of all that you do because it will reflect on your brand.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.