Updated: 09/08/2026

Web Design Barnstaple

If you are responsible for developing a website for your business, then you should know the fundamentals of effective web design. One behind-the-scenes success factor for any website is that of search engine optimization (SEO). Search engine optimization is the process of making your site as visible and relevant as possible to search engines, so that it ranks as highly as possible when people are using the web to find products or services related to your business.
Here are five basic ways to help your website become SEO friendly…

Optimize your graphics:
Search engines do not recognize graphics (even graphics with text and Flash graphics, for that matter). Therefore, if your pages are image-heavy, the search engines are missing out on a lot of what makes your site relevant to site visitors. Optimize all of your graphics by adding descriptive alt tags.

High quality content:
When search engines “crawl” your site, they populate the content in a way that enables them to determine the relevance of your pages. Therefore, if you want your site to rank highly for searches related to your business, your content should be well-written and targeted to your audience.

Keywords:
Keywords and keyword phrases are terms that web users might use to query a search engine for your business product or service. In addition to loading your content with high-quality keywords, you should also use relevant keywords when titling your pages and writing your page descriptions and headers. Use an online service like Google’s free keyword tool to find keywords that may be most effective for your purposes.

An SEO-friendly URL:
Your site’s URL should be short, concise, and descriptive of your business brand. It is a good idea to use relevant keyword phrases in your URL, to make it as SEO-friendly as possible.

Site structure:
Search engines need your help in identifying relevant content on your site. One of the best ways to do that is to structure your site in a way that flows and is easy to follow from page to page. Your sitemap should make sense logically, and should efficiently lead to any and every pertinent page of your website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools. Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.