Web Design Barnstaple: Viral Marketing 101 – Not Using It Could Kill Your Business! - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

Creativity

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, or a funny story.

Many ideas are still out there. Self promoting has been going on way before social media! Create a gossip or a buzz – many movies are promoted by using scandals and gossips to get them noticed! So try it – create your own publicity!

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you – or just needs updating – call us on 01271 324 841 or get in touch with us without any obligation.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple: What Is Mobile Marketing? - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

Mobile marketing is a very effective form of advertising products and services to potential customers through mobile communication systems. Mobile marketing can be done in several ways such as using SMS, MMS (Multimedia Messaging Service), Internet, Mobile applications etc. SMS marketing is one of the easiest and most popular way of reaching new audiences of different ages groups. It’s cheaper than other means of marketing, both for the marketer and the customer or consumer. Mobile applications can be developed and listed in application stores for users to download. These applications will then serve as a medium for businesses to reach their customers and advertise their products. The internet can also be used for mobile marketing by creating websites that are mobile friendly i.e websites that are optimized for mobile viewing.

INTERESTING MOBILE STATISTICS
These are some interesting mobile statistics and trends that will give you insight into the potential behind mobile marketing.

1. The total world population was estimated to be 6.8 billion people. Out of the 6.8 billion people on the planet, up to 5.1 billion of them own a mobile phone.
2. The amount of mobile subscriptions currently surpasses the amount of mobile phone users in some countries. This is due to the fact that some people have more than one mobile phone.
3. Out of the mobile searches being done each day, 70% of them lead to an action within one hour.
4. It takes just 90 seconds for the average cell phone user to respond to text messages and 90 minutes for the average person to respond to an email.
5. 95 million Americans own at least one smartphone.
6. The number of people using their mobile phones to check their email is increasing while the number for people using their PCs to check their email is declining.
The numbers mentioned above are estimates.

EFFECTIVE MOBILE MARKETING TOOLS
There are many mobile marketing tools that can be used to grow your business. These are the most effective ones.

1. Location based services like facebook places and foursquare are social media applications. They allow businesses to offer promotions on their products and services and this will in turn help them get more loyal customers. Through location based services, customers can check-in to your business and also notify their friends of their present location.
2. Email marketing has been a very effective marketing tool for a long time. Now it can be used for mobile marketing considering the fact that the number of people using their phones to read their emails is on the rise.
3. Text messaging or SMS marketing makes it possible to send discounts and promotional messages to customers on their cell phones. One of the main advantages of using SMS is the fact that the read rate is high and most people read their messages immediately they are received.
4. Mobile websites: There are two ways you can approach this. You can either create a mobile website which is usually a lighter version of your website or make your website easier to view and navigate on mobile devices. Mobile websites are better because customers will quickly find the information they want.

Mobile marketing is a good marketing platform to grow your business, your customer base, and your profits. Before you start a campaign, you have to do some research and learn certain strategies. Software tools can also make things easier.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Online Marketing for Dentists - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

We’re sure that you are more than aware that you need to be proactive online; engaging with your Clients on your website, Facebook and Twitter.

In our experience, many Dental Practices dismiss the idea as they don’t even know where to start, or alternatively, they make a half-hearted attempt and then back off when they get no tangible feedback – or no increased revenue!

Having a Facebook page or interacting with Twitter is a great way to build a relationship and earn trust with your Clients. This is not “brute force” marketing or the hard sell. It’s connecting with and keeping customers based upon respect and an emotional connection – and it’s not difficult once everything is in place.

A few minutes per day is all that’s needed to have an effective online presence which will spread the word about your Practice and engage with new and old Clients alike.

The Right Click SEO Social Media Solution for Dentists

We have the ideal solution to kick start your social interaction with your Clients. Whether you have already taken the first steps with your Social Media or are thinking about this for the first time, Right Click SEO will help bring all your online elements together.

We have created a great online multimedia package designed specifically for Dentists which includes:

Facebook Timeline
Twitter Background
Report on Oral Health to give potential Clients who visit your site
10 blog posts for your website

This package is available at the introductory fee of only £297 for the next two weeks and then the fees will be increasing to £497. Give your Clients a free Report on Oral Health and ensure that your corporate image is integrated across Social Media by taking advantage of this great introductory offer.

We will ensure that everything is created in-line with your current literature, then we’ll install it onto your Facebook and Twitter pages. We’ll even update your blog and Facebook with the posts over 10 days or 10 weeks (whichever you prefer). That way, your Clients will get used to regular information from you!

We will also ensure that everything is set up within 14 days – so you can begin working on your Social Media strategy immediately!

If you are serious about engaging with your Clients (and you should be, as your competitors are!), we can help you take your Social Media to the next level.

What next?

If you have been thinking about setting up a Facebook page or think that your Practice could benefit from using Twitter, call us on 01271 324 841 or get in touch with us without any obligation.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Take advantage of our new service today – before your competitor does! Have a look below at some examples of our work…

Facebook Timeline Cover Examples:

Twitter Background Examples:

Dentist Report Examples:

Web Design Barnstaple: Using Google Adwords To Drive Laser Targeted Traffic - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you – or just needs updating – call us on 01271 324 841 or get in touch with us without any obligation.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple: Top 5 Ways To Generate Low Cost Website Traffic - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you – or just needs updating – call us on 01271 324 841 or get in touch with us without any obligation.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple: Search Engine Optimization And Why You Gotta Use It - Updated for July 2016

by Right Click Digital: SEO Search Engine Optimisation, Barnstaple, North Devon

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you – or just needs updating – call us on 01271 324 841 or get in touch with us without any obligation.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.