Email marketing helps you can keep in contact with your Customers.
Creativity
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, or a funny story.
Many ideas are still out there. Self promoting has been going on way before social media! Create a gossip or a buzz – many movies are promoted by using scandals and gossips to get them noticed! So try it – create your own publicity!
What Next?
If you have been thinking about setting up a new website, or your existing site doesn’t work for you – or just needs updating – call us on 01271 324 841 or get in touch with us without any obligation.
We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.
Creating rapport is an element that only the top
marketers practice and it’s one of the few things
that sets them apart from the average marketer.
By creating a rapport or relationship with people
in your peer group and with your customers, you
start to build on the initial contact you have with
them and they start to get to know you.
Once they get to know you, they start to trust you. Only then
will they buy from you or promote you to other people.
Listening is a key skill here. Listen to your JV partners
and your customers and deliver what they want. Try to
hear what’s happening beneath the surface or between
the lines.
If they want a product in another format, then realise
that this means that they want ease-of-use. It also means
that your customers take on information in a number of different ways.
Once you have rapport with your clients, you can
begin to practice persusasion. This sounds like a
‘dark art’ but in fact it simply means showing the
benefit of your products and services in a way that
shows people why they would want or even need them.
Only when you’ve listened to the market can you do this
effectively, as you’ll know what makes them tick. Find out
what their desires are and then tap into them.
Ensure that you use the personal touch when
communicating with your partners and customers.
You may have heard the phrase: ‘People Buy People First’
This is very true when it comes to online marketing.
Just think of the online personalities that have sprung
up as a result of them making a connection with their
own ‘tribe’ or group of fans.
It’s also worth noting that people buy people like them.
If you can demonstrate that you share their values and
aspirations, people will be far more likely to connect with
you on an emotional level, simply because you help to
reinforce their values.
Align yourself with the values of the market, be genuine
about it and then deliver your own value to help them fulfil theirs.
