Web Design Devon: Good Design Practices for Websites - Updated for July 2016

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Your website is where your business resides – it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimise them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Copywriting Tips and Tricks - Updated for July 2016

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Within this article on copywriting tips and tricks, we will look at how you can take a sales letter and maximize its usage in eight different ways. This comes directly from a book written by Dan S. Kennedy, titled The Ultimate Sales Letter. This book comes highly recommended as he is one of the foremost experts on copywriting with in the world today.

Copywriters have a very interesting niche in that you can use your own writing to help you develop leads. If you find that you had many inconsistent advertising methods, think about developing a sales letter to help bring in qualified leads. If you develop a successful sales letter, you can send this out in quantities which you pre-determine. The beauty of this is that you can quantify the amount of work that you want to do in a given month and mail out that many sales letters. After having used a consistent sales letter for a certain period of time, you will know what the response rate is and this will allow you to know how much business you should potentially get from mailing a certain number of letters. This can make sure that you always have clients coming into the door when you want them to. It can also help you better pattern the business after your life and lifestyle so that you can pick up the pace when you have extra time and slow things down when other parts of your life become busier.

If you have quite a few clients who are telemarketers or you would like to start developing telemarketers as potential clients, you may want to look into developing a sales letter for one of these companies. Telemarketing has become much more expensive and more inconsistent these days due to new laws and it is an industry with very high turnover. Developing a sales letter to send to qualified prospects in the beginning can make telemarketing more effective for these companies and potentially reduce turnover. If you are able to quantify the savings in training employees as well as in better sales, you will find yourself called upon by many telemarketing companies because you will have put yourself in their shoes and can understand the business struggles that they go through.

The final way that we will use a sales letter and one way in which you could increase your business is to focus upon dentists and doctors office. Often these professionals are consistently looking for new clients and this could be a way to help them out. You could use a sales letter to help stimulate referrals.

These were just a few of the ideas that came from this great book. If you are looking at copywriting and have been in the field for awhile, this article can be very valuable because it can offer new places to look for business. Hopefully this article on copywriting tips and checks will benefit you with more dollars in your bank account.

What Next?

If you have been struggling to get your website onto the first page of Google, Bing, and Yahoo, please call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Generating Revenue With Good Planning - Updated for July 2016

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For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a “food” section, an “accomodation” section and an “entertainment” section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google’s Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Copywriting Procedures - Updated for July 2016

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Within this article on copywriting procedures, we will look at how to structure your copywriting when working for a client. There has been a great deal of copywriting done through the years and it is not necessary to reinvent the wheel every time you want to write copy. We will specifically be focused upon the sales letter because this could have the greatest impact for you, especially if you decide to do SEO copywriting.

One particular school of thought speaks to making your website one large online sales letter. Continuing in this train of thought, this could present a great opportunity for you. You could write for both off-line businesses as well as for online business using the format of a sales letter.

Within a sales letter, there are three main components that will make a difference whether or not your product will sell. The first component is the headline. If you do not grab your prospects’ attention right away, you will have wasted your time in developing the rest of the copy. The second component of a sales letter is the offer. This part is important as you must be explicit with the offer to give the prospect what he or she now wants. It must be something that will entice the prospect to take action upon the completion of reading the letter. The final component of a sales letter is the postscript. This is the second most read portion of a sales letter after the headline. When you are writing this, this is the extra incentive that you will be using to motivate your prospects to take advantage of the offer that you presented right away. When you are focusing upon writing a sales letter, you should take each particular step of the sales letter in order. You do not sit down and just writes a sales letter completely through but rather take it step by step. This entails writing the headline followed by writing the offer and then followed by writing the postscript. Following these copywriting procedures will ensure that you will have set yourself up for great success.

If you do not have a great deal of experience within copywriting, make sure to follow the examples of copywriting procedures set up by some of the foremost experts. One of the key authors who you should look into is Dan Kennedy. He has written some great books over the years and is a great resource for you to use.

Hopefully this article on copywriting procedures will help you in becoming a better copywriter. The key behind successful copywriting is to use the formulas that have been developed while putting your own spin on what you’re writing. Copywriting procedures are important because people have developed these in a certain method to be successful for a reason. There is no need to reinvent the wheel because this will only be frustrating for you in the long run as you’ll find that you have less sales while putting in more effort. By taking the time to follow operating procedures, you’ll set yourself up to maximize potential sales when developing a sales letter.

What Next?

If you have been struggling to get your website onto the first page of Google, Bing, and Yahoo, please call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Yellow Pages & Print Advertising vs. Internet Marketing - Updated for July 2016

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We found a great case study as to the demise of print advertising v’s online…

By using a seperate telephone number this company guaged just how ineffective Yellow Pages was – and found that their business was being driven by internet marketing.

Another point which many people are unaware of (and highlighted here) is that the value of the link from a Yellow Pages website is minimal and only promotes them – not your business! Read on and see how your business could be affected by using Yellow Pages online or offline!

 

Web Design Devon: Building Your Mailing List With Downloads - Updated for July 2016

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A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough – if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example – apple.com.
When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.