Web Design Barnstaple: Choosing A Web Host - Updated for July 2016

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In addition to buying a web address, an online business will need to be hosted somewhere. After all, a website is essentially a collection of graphic and text files uploaded onto a remote server so other surfers can access your files. If you don’t have a web host, then what you basically have is a lot of files on your own personal computer that nobody else can see.

The first major choice that an enterprising business owner will have to make in regards to web hosts is if he or she would like a free or a paid web host. There are advantages and disadvantages with both.

The major advantage for a free web host is, of course, the fact that it’s free. Taking advantage of not being forced to fork out cash monthly for web hosting can save a business hundreds, if not thousands of dollars. For those of you who are starting on a shoestring budget, a free web host can be a real option for saving money.

There are several disadvantages inherent with free web hosts, though. The first being advertisements – the vast majority of free websites force ads onto their pages in order to pay for the hosting, which can be a major turn-off to visitors. (There are some free web hosts that don’t force advertising, but many of these close due to lack of revenue – since if people have the option to turn off advertising, most will!) In addition, several of the free web hosts don’t allow FTP, or File Transfer Protocol access. While this may mean nothing at all to you at the moment, once your online business really takes off, having FTP access means that you will be able to do so much more in regards to customizing and optimizing your site.

Generally speaking, it’s much more recommended for businesses to spring for the paid web host if at all possible. There are some places where you can get basic web hosting for under ten dollars a month, and you can switch web hosts at a later date should your requirements exceed the capabilities of the cheaper web hosts.

Should you elect to go with a paid web host, the amount of options out there could compete with the number of stars in the universe. You can choose to be based out of your own country or go international – while being based in your own country may seem like the obvious option, if you’re trying to appeal to an international crowd and your target is English speakers, being based out of the US is probably the best idea, even if you are located in another English-speaking country. You can choose to pay as little as five dollars a month or as much as five hundred.

It’s worth your while to put a good amount of research into the various web hosts out there before settling on one. A general rule of thumb regarding web hosts is that the old adage is true – you tend to get what you pay for. However, this doesn’t necessarily mean that the £200 host will suit your needs better than a £10 host. It all depends upon the technical specifications of your company and how much service and capabilities you need to keep it running.

Web Design Barnstaple: Blogging and Internet marketing - Updated for July 2016

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People blog mainly for two reasons. Some bloggers blog just for
fun, meaning they don’t have any intention in making money with
their blog. They merely want to share their views and thoughts
with other people online.

On the other hand other bloggers blog to make money online.

There’s a few ways to make money with your blog. By the way,
if you don’t know what a blog is, it is a website that
contains a continual amount of posts that a marketer
makes – about whatever they’re wanting to talk about at the time.

The blogger controls what gets posted and controls what people can
comment on. The posts can contain information on their niche,
product reviews, rants about any topic they wish, recommendations,
etc… basically anything they want to talk about, can be on their
blog.

If you post valuable information often, you can end up
with alot of visitors that come to read your blog – which means
money for you. How you ask? Well when you get visitors you can
have Google Ad Sense ads on your blog which earn you money
when visitors click on the ads. These ads will show advertiser ads
to your visitors related to what is being talked about on your blog.

You can also make money by placing ads to other people’s
products on your blog, this is called being an “affiliate” for them.
If your visitors click on your banners or text ads and make a purchase
you get paid for referring them. Another way to make money
with your blog is to sell ad space on your blog for a monthly fee.

If you get a substantial amount of visitors to your blog
every month and can prove it, you can easily rent this ad space
out to other marketers who want to tap into your blog visitors.

And of course, if you have your own products, that is the 1st
thing you should be promote on your blog!

You can make a great income with you blog by promoting affilate products,
placing Ad Sense or promoting your own products and services.

The key is to get started.

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Web Design Barnstaple: Choosing a Web Address - Updated for July 2016

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A web address refers to the title your customers will type into the toolbar at the top of the screen. The web address of the media giant Amazon is amazon.com. You can check out what Disney is up to at Disney.com, and so forth. When you have your own online business, people will be able to type in your web address in order to see what you’re up to, as well!

This may seem like a somewhat obvious concern, but you will have to think up a web address that is catchy, evocative, and easy to remember, which is no small feat. By this point in the history of the Internet, a great deal of the short, snappy names have been taken. For instance, if your business is called Good Times, well, it’s highly unlikely you’ll be able to land goodtimes.com for the purposes of your site.

It’s gotten to the point where many people choose to name their businesses based off of what web addresses they can land rather than basing the web address of the name of the business. In fact, it’s probably a smart idea to check out what web addresses are available before building your site if you have the luxury to do so: those who are building websites to bolster a previously existing business won’t have this luxury, obviously.

There is a lot of fuss on the Internet regarding using hyphens in web addresses. In an overarching sense, whether or not to use hyphens in your web address comes down to personal preference, but it is true that most people don’t stop to note hyphens in the names of addresses unless giving specific directions to a site. Thus, if you have a great name that is available only when you use hyphens (“blue-money.com”) but goes to a different site when the hyphen is removed (“bluemoney.com”), it’s probably best to think of another name, lest you end up accidentally sending customers to an unrelated site or, worse, a competitor.

Also of contention are the extensions for web addresses, which can include .com, .edu, .net, .org, .us, .info, .biz, and many others. There are also country specific web addresses such as .co.uk. Of course, the most popular one of these is the .com, and in general, if you can land the web address of your dreams that also happens to be a .com, then the stars are smiling on you and it’s your lucky day.

However, if there’s no chance of that happening, .org and .net are well-known as well and most customers find them perfectly acceptable alternatives. Just make sure to publicize your website with the full web address should you not have a .com extension. The country-specific domain names are great for local businesses – after all, if you’re working out of Australia and are only serving the Australian community, having a .co.au site helps identify you as a local resource and will heighten the chances of your website popping up when a consumer does a search for local businesses.

Web Design Barnstaple: Facebook Marketing – Effective Ways to Market on Facebook - Updated for July 2016

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Marketing on social networking websites, such as Facebook, is one of the hottest trends among businesses and internet marketers today. With over 62 million subscribers from all over the world, Facebook is considered to be a gold mine among internet marketers and for businesses that wants to gather more potential clients.

Unlike other social networking websites, Facebook offers a unique feature that will let you efficiently market in the internet. This feature is the news feed feature. Depending on what your privacy settings is, you will be able to broadcast or announce whatever it is you want to announce through the news feed feature offered by Facebook.

Although there are some people who doesn’t want this feature in Facebook, this particular feature does help in letting people know what their friends are up to. From an internet marketer’s view, you will see that the news feed feature offered in Facebook will serve as a great way to promote a product or service you are offering. This will enable your network to know what you are offering as well as let your groups know.

So, here are some tips that you should remember in order to know how to harness the news feed feature to market a particular product or service. By remembering these following tips, you will be able to let people view it and in turn, let others in their network join in.

The first thing that you need to do is create a profile. People in Facebook cannot add anyone in their network if the person they want to add doesn’t have a profile and vice versa. This is the first thing that you need to do. Also, you might want to complete your profile page to its fullest in order to let people viewing it take interest.

The next tip is by trying to host an event and post it in the news feed. This will get people in your network interested and if your event is worth the time, they will even tell other people in their network to join in the fun. This is a great way to promote a product or service.

Thirdly, you may want to share a funny video or picture to your network of friends in Facebook. This will help in promoting your profile page and you will have a lot of targeted visitors that will eventually view your profile page as well as the contents you posted in it, such as the products or services you offer.

Posting news articles is also a great way to get people’s attention in Facebook. This will generate targeted traffic. For example, if you are selling sports apparels, you might want to post the latest news in sports. This will generate targeted traffic that will most likely be interested in what you are marketing.

Posting comments on other people’s profile page in Facebook is also a great way to extend your network of friends and profile viewers.

These are the things that you need to remember about Facebook marketing. By following these tips, you can be sure that you will be able to generate traffic in your Facebook profile page and extend your network. Through these tips, you will be able to have more potential customers visiting your Facebook profile page and know about what you have to offer.

Web Design Barnstaple: Got OTO? - Updated for July 2016

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An One Time Offer, or OTO, is basically a type of marketing
strategy where the seller offers a one time only- special offer
to their prospects, or customers. In other words, it is a page
where you propose to your customers a highly enticing one time
only deal which they just can’t refuse. This is a highly
effective marketing technique which can result in some heavy
cash flow. You can do this with people who have just bought
something from you or with people who have just opted into
your squeeze page.

The idea behind this marketing technique is to create a sense of
urgency in the mind of the buyer, which will then result in an
impulsive purchase of the product. The best OTO is the one that
will make the customer feel guilty about leaving the website
without purchasing your offer.

Where to put your one time offer, you ask? Well, the best place
to place it is right after they buy the actual (main) product.
This will capture the buyer in a “buying” mood, which will then
increase their chances of purchasing your one time offer. You
should present your OTO at a discounted price; this way your
customers feel like they’ll be saving money by purchasing it
and getting a great deal.

There are two types of OTO’s that you can use. First is known as
a Complementary OTO. Let’s say, that the main product which you
are selling is about article marketing. Now, as an OTO you are
going to sell a product that complements your main product. It
could be something like an eBook that will teach them how to
write effective articles.

The second type of OTO is the Supplementary OTO. In this case,
let’s say you are selling a eBook that teaches about Forex
trading. Now, with a supplementary OTO, you can sell them Master
Resell Rights to the book for an additional fee. It can also be
some form of an upgrade that you might offer, like maybe some
helpful videos.

Either way, OTO’s are great way to create extra income, while
offering something of value to your customer at a great deal.
This will not only give you buyers, but it will give you a list
of LOYAL buyers. Make sure to put oto’s in your sales funnels!

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Web Design Barnstaple: An Autoresponder – Do You Have One Yet? - Updated for July 2016

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We mentioned a little about about autoresponders in the
previous email but I want to go over them a little more
to make sure you have the right one.

To make sure you’re getting what you need out of your
autoresponder, simple compare your autoresponder with
the ones of choice by top marketers.

Chances are they are using the best in the business, so
go check the emails you get from names you trust and see
where they’re coming from. You can do this by checking
the unsubscribe link.

Another way to make your decision is to make sure the
autoresponder you use has an anit-spam check feature.
This is a way for the autoresponder companies to check your
outgoing messages for urls and keywords that might make your
email get blocked or never seen by anyone due to it having
a high spam rating. By knowing this in advance, you can
edit your message to optimize the potential of your email
getting to your subcribers.

Another element of e-mail marketing is making sure you have
statistics like open rates and click rates. Being able to
see how many e-mails are being opened can tell you if your
subject line was any good or not. If you keep track of your
e-mail stats you’re one step ahead in optimizing your
potential sales.

With all of this to take into account, I truly recommended
you take a look at Aweber if you don’t have an autoresponder
yet. It has all the features I mentioned above plus many
other cool benefits.

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