Updated: 09/08/2026
An One Time Offer, or OTO, is basically a type of marketing
strategy where the seller offers a one time only- special offer
to their prospects, or customers. In other words, it is a page
where you propose to your customers a highly enticing one time
only deal which they just can’t refuse. This is a highly
effective marketing technique which can result in some heavy
cash flow. You can do this with people who have just bought
something from you or with people who have just opted into
your squeeze page.
The idea behind this marketing technique is to create a sense of
urgency in the mind of the buyer, which will then result in an
impulsive purchase of the product. The best OTO is the one that
will make the customer feel guilty about leaving the website
without purchasing your offer.
Where to put your one time offer, you ask? Well, the best place
to place it is right after they buy the actual (main) product.
This will capture the buyer in a “buying” mood, which will then
increase their chances of purchasing your one time offer. You
should present your OTO at a discounted price; this way your
customers feel like they’ll be saving money by purchasing it
and getting a great deal.
There are two types of OTO’s that you can use. First is known as
a Complementary OTO. Let’s say, that the main product which you
are selling is about article marketing. Now, as an OTO you are
going to sell a product that complements your main product. It
could be something like an eBook that will teach them how to
write effective articles.
The second type of OTO is the Supplementary OTO. In this case,
let’s say you are selling a eBook that teaches about Forex
trading. Now, with a supplementary OTO, you can sell them Master
Resell Rights to the book for an additional fee. It can also be
some form of an upgrade that you might offer, like maybe some
helpful videos.
Either way, OTO’s are great way to create extra income, while
offering something of value to your customer at a great deal.
This will not only give you buyers, but it will give you a list
of LOYAL buyers. Make sure to put oto’s in your sales funnels!
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