Social Media Devon: Ten Things Required to Be a Social Media Manager - Updated for July 2016

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With inevitable changes in marketing trends, businesses are beginning to realize how valuable social media can be when it is used as a marketing tool. Most businesses turn to the experts and a good percentage of them will begin their search for a social media manager.

When looking for a social media manager, there are certain skills and knowledge that these professionals will need to have. Finding a great social media manager can be a daunting task, but when looking for the perfect professional to fill the position, here are some of the basic skills and knowledge they require.

1. A social media manager must be an active listener. They will need to have the ability to pay attention to what others are saying and ask appropriate questions.

2. Time management skills an absolute must.

3. A social media manager needs to be socially perceptive and understanding the reactions and interactions of others. This goes deeper than just the perception. They must be intellectually “tuned in” and understand why people’s reactions are the way they are.

4. Effective communication is essential. This consists of the ability to convey written and spoken messages effectively.

5. Good customer service skills are most likely one of the most important skills for any social media manager. They must know all aspects of customer service and have the ability to interact well with customers. Willingness to help solve problems and using logic are also necessary.

6. Having the knowledge of business practices and procedures is very important. They need to understand a business and be willing to develop and manage the entire social media campaign in a way that will help the business get the results they are looking for.

7. Knowledge and understanding of current social media platforms and applications is a must in making sure a social media campaign is successful. They have to be willing to learn new things and keep abreast of any changes or updates to the technology involved when using the social media platforms.

8. Marketing communication and development is another area in which a social media manager must have knowledge. They will need to have some experience and understand strategy in marketing. This knowledge should include the ability to use the latest technology and tools available to them in order to develop, implement and maintain individualized social media campaigns for clients.

9. The social media manager has to know how to track and analyze all correspondence, posts and news releases related to their clients. This will include but not be limited to any emails, feedback, and consumer reviews – whether negative or positive. In some instances they will be required to respond to customer complaints and have the knowledge that will enable them to comply with their client’s standards when handling customer complaints.

10. Last but not least, a social media manager must be able to manage multiple users on multiple social media platforms for multiple clients.

These are just a few of the most important skills and knowledge that must be possessed by a good social media manager. In a nutshell, all businesses want to get the most out of their social media campaigns and efforts. Having a social media manager with the right skills, expertise and knowledge will help your business soar to new levels and gain the exposure that is essential for success.

What Next?

If you have been thinking about getting onto Facebook or Twitter, but don’t know what the first steps should be, call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Social Media Devon: What Are the Responsibilities and Duties of a Social Media Manager? - Updated for July 2016

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The duties and responsibilities of a social media manager are many. A good social media manager must get ready to juggle all kinds of job-related tasks and work hours that aren’t so traditional. Many work all day, some work all night and most, if not all, will have some type of social media activity going on day and night.

While the list of duties and responsibilities seem to be never ending, if you are passionate about what you do, it can be fun, exciting and very fulfilling. A good social media manager can make a great living doing what they love to do!

Here are some basic duties and responsibilities that a social media manager will be performing on a daily basis:

* Finding a target audience and using strategy to turn those prospects into clients.

* Developing and implementing effective social media campaigns that are tailored to meet the needs of their clients.

* Starting and participating in multiple conversations.

* Keeping up to date on social media trends and analysis and putting that knowledge to use when working on campaigns. In other words, there is a great deal of tracking that you will be doing and based on the data and analysis, you will be able to formulate a plan that works for your clients.

* Blogging, vlogging (video blogging), posting, pinning, tweeting and any other activities that help with branding of your clients, establishing rapport and providing customer service.

* Tracking and reporting. This is something you will be doing a lot of. You will be tracking your activities, monitoring results and reporting these to your clients.

* For larger corporations with larger projects, you may be responsible for recruiting and managing social media staff. This also puts you in the driver’s seat as far as making sure the staff members have the appropriate tools and information to do the job that is expected of them.

* Implementation and management of all activities on social media platforms as well as knowledge of tools and applications will be an everyday duty.

* Customer service is another essential duty and responsibility that you will find is very important when working on social media campaigns. Customer interaction will be something you will do on a daily basis.

* Search Engine Optimization (SEO) is another essential activity.

* You must be a team player and be willing to work with others in the company.

The list of duties and responsibilities can go on and on. You will find that some clients may require more, and some may require less. It all depends on the individualized social media campaign and the results they are looking for. That is one reason why it is extremely important to know the current social media trends so you are able to develop a campaign that works for your clients and meets their individual needs.

As a social media manager, once you begin building your client database, be prepared for a hectic schedule and a great deal of strategizing. While you have a great deal of knowledge, keep in mind that your role, the tools you use and technology are ever changing.

What Next?

If you have been thinking about getting onto Facebook or Twitter, but don’t know what the first steps should be, call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Ways To Improve Sales Through Your Website - Updated for July 2016

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Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: The Importance of a Sitemap - Updated for July 2016

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A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimisation purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organisation and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organised site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organised for everyone.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: Mobile Marketing Trends - Updated for July 2016

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Marketing a business we all know is the only way to keep existing clients and attract new clients. Marketing being one of the most important tools where improving your business financially is concerned has over the years take n different forms. Formally, many companies were not interested in mobile marketing trends like road shows, outdoor advertising in general or moving billboards to market a product or service but today that’s not what we see. Many companies big, medium and small are very much interested in mobile marketing because it has proven to be more useful and with mobile marketing, results are seen at once so you know if you are making progress or delay.

Today’s development in technology and the rate at which people are getting accustomed to computerized systems and the computerized way of living is making marketers concentrate on the usage of electronic systems to market their products. Most companies or marketers all over the world have found a new way of marketing their products which is by using mobile SMS marketing techniques which is all about promoting and advertising through smart talk phones. Even though this trend is new on the market, it has a very bright future because it is very simple, less complicated and very efficient when it has to do with the delivering of SMS’s to a particular audience or clientele base.

Also, using billboards and television road shows to promote a company or its services is another trend of mobile marketing. No matter what kind of business you are operating, mobile marketing can be used because it is not limited to any specific type or class of companies or individuals. Using text messages for marketing is one of the best options for many companies since these services cost less and is more than efficient. For instance for restaurants and bars, you can use the mobile phone marketing to send text messages to your clients or customers of new recipes and upcoming events at your bar also; discounts on your services can be sent to them using the mobile phone but you must first draft a short survey for your customers to know if they won’t mind to have weekly or daily messages from your company to their phones before you go ahead because most people do not like to receive such messages so make sure you know for certain or with consent from client before you begin.

Staying in touch with your customers regularly and making them aware of new promotions in your company as a private business owner or a corporate company is very important because doing this makes the customer feel important and when a customer feels a kind of belonging they never see the need to hire the services of other companies. Although email marketing is also good, it is not as efficient as mobile phone marketing because many people do not check their emails frequently which make it difficult for them to know about these promotions ahead of time.

What Next?

If you have been thinking about taking advantage of the huge mobile market, then do call us on 01271 324 841 – or for more information visit our website at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Devon: The Importance of A Good Design - Updated for July 2016

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Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

What Next?

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.