Web Design Barnstaple: Blogging and Internet marketing - Updated for July 2016

by

People blog mainly for two reasons. Some bloggers blog just for
fun, meaning they don’t have any intention in making money with
their blog. They merely want to share their views and thoughts
with other people online.

On the other hand other bloggers blog to make money online.

There’s a few ways to make money with your blog. By the way,
if you don’t know what a blog is, it is a website that
contains a continual amount of posts that a marketer
makes – about whatever they’re wanting to talk about at the time.

The blogger controls what gets posted and controls what people can
comment on. The posts can contain information on their niche,
product reviews, rants about any topic they wish, recommendations,
etc… basically anything they want to talk about, can be on their
blog.

If you post valuable information often, you can end up
with alot of visitors that come to read your blog – which means
money for you. How you ask? Well when you get visitors you can
have Google Ad Sense ads on your blog which earn you money
when visitors click on the ads. These ads will show advertiser ads
to your visitors related to what is being talked about on your blog.

You can also make money by placing ads to other people’s
products on your blog, this is called being an “affiliate” for them.
If your visitors click on your banners or text ads and make a purchase
you get paid for referring them. Another way to make money
with your blog is to sell ad space on your blog for a monthly fee.

If you get a substantial amount of visitors to your blog
every month and can prove it, you can easily rent this ad space
out to other marketers who want to tap into your blog visitors.

And of course, if you have your own products, that is the 1st
thing you should be promote on your blog!

You can make a great income with you blog by promoting affilate products,
placing Ad Sense or promoting your own products and services.

The key is to get started.

CALL TO ACTION

Web Design Barnstaple: Got OTO? - Updated for July 2016

by

An One Time Offer, or OTO, is basically a type of marketing
strategy where the seller offers a one time only- special offer
to their prospects, or customers. In other words, it is a page
where you propose to your customers a highly enticing one time
only deal which they just can’t refuse. This is a highly
effective marketing technique which can result in some heavy
cash flow. You can do this with people who have just bought
something from you or with people who have just opted into
your squeeze page.

The idea behind this marketing technique is to create a sense of
urgency in the mind of the buyer, which will then result in an
impulsive purchase of the product. The best OTO is the one that
will make the customer feel guilty about leaving the website
without purchasing your offer.

Where to put your one time offer, you ask? Well, the best place
to place it is right after they buy the actual (main) product.
This will capture the buyer in a “buying” mood, which will then
increase their chances of purchasing your one time offer. You
should present your OTO at a discounted price; this way your
customers feel like they’ll be saving money by purchasing it
and getting a great deal.

There are two types of OTO’s that you can use. First is known as
a Complementary OTO. Let’s say, that the main product which you
are selling is about article marketing. Now, as an OTO you are
going to sell a product that complements your main product. It
could be something like an eBook that will teach them how to
write effective articles.

The second type of OTO is the Supplementary OTO. In this case,
let’s say you are selling a eBook that teaches about Forex
trading. Now, with a supplementary OTO, you can sell them Master
Resell Rights to the book for an additional fee. It can also be
some form of an upgrade that you might offer, like maybe some
helpful videos.

Either way, OTO’s are great way to create extra income, while
offering something of value to your customer at a great deal.
This will not only give you buyers, but it will give you a list
of LOYAL buyers. Make sure to put oto’s in your sales funnels!

CALL TO ACTION

Web Design Barnstaple: An Autoresponder – Do You Have One Yet? - Updated for July 2016

by

We mentioned a little about about autoresponders in the
previous email but I want to go over them a little more
to make sure you have the right one.

To make sure you’re getting what you need out of your
autoresponder, simple compare your autoresponder with
the ones of choice by top marketers.

Chances are they are using the best in the business, so
go check the emails you get from names you trust and see
where they’re coming from. You can do this by checking
the unsubscribe link.

Another way to make your decision is to make sure the
autoresponder you use has an anit-spam check feature.
This is a way for the autoresponder companies to check your
outgoing messages for urls and keywords that might make your
email get blocked or never seen by anyone due to it having
a high spam rating. By knowing this in advance, you can
edit your message to optimize the potential of your email
getting to your subcribers.

Another element of e-mail marketing is making sure you have
statistics like open rates and click rates. Being able to
see how many e-mails are being opened can tell you if your
subject line was any good or not. If you keep track of your
e-mail stats you’re one step ahead in optimizing your
potential sales.

With all of this to take into account, I truly recommended
you take a look at Aweber if you don’t have an autoresponder
yet. It has all the features I mentioned above plus many
other cool benefits.

CALL TO ACTION

Web Design Barnstaple: So you want to build a list? - Updated for July 2016

by

If you are interested in internet marketing then one of the
first steps to take is to build an e-mail list of potential
customers. This is a list you develop overtime which contains
the e-mails of everyone who has subscribed to your newsletter.

Once you have someone subscribed, you can send them e-mails with
content and information and most importantly, new offers which
can lead to sales.

In order to get people subscribed to your list you first need
an account with am autoresponder company. One of the most popular
email autoresponder companies is called Aweber. They handle
the storing of your email list and also allow you to send out
emails. You can automate the entire process so there is little
work involved once you have your squeeze page up and follow-up
emails in place.

Of course, before you start sending out e-mails you have to first
build your list. Not many people are willing to give out their
e-mail for free unless they know you won’t send them spam messages
or give them nothing of value.

So this is why most marketers choose to offer a free gift or some
sort to entice people to sign up. The good thing is, you don’t
have to be a product creation guru to start building your list.

Your offer can be a plr report or something with master resell
that you have the rights to give away. A quick and easy
way to set yourself apart from others when building your list is
to have a new ecover made for your product so that it looks
totall original.

This will only cost you around $5- $35 or so but can make a huge
difference in your list building efforts since you took the time
to make your squeeze page and free gift look unique.

CALL TO ACTION

Web Design Barnstaple: Sales Funnel Basics - Updated for July 2016

by

Sales funnels are often talked about in internet marketing
circles, but not always defined. Quite simply put sales funnels
are put in place because the marketer is trying to get the
potential customer to take a certain action in every stage of
the sales funnel that will eventually lead to a sale or multiple
sales.

For example, if you imagine the shape of a funnel, then you know
its extremely wide open at the top and as you move lower into the
funnel it gets extremely narrow.

As a marketer you are trying to get as many people as you can
into your sales funnels because it’s much easier to maintain a
customer than it is to acquire a customer.

Once you have a customer in your database, then as a smart
marketer you can continually offer products and services to that
person, which means more and more money in your pockets if they
should take you up on your offers.

A simple sales funnel might be that you have written an ebook
that you want to sell on weight loss. If you can get people to
your website, then you can show them a sales page that offers
your particular ebook on weight loss. If they make a purchase,
then they get the ebook on weight loss – the end of the sales
funnel.

But what a smart marketer might try and do instead of the above
example is develop a lasting, long term relationship with their
customer. So instead of sending the potential customer straight
to a sales page, they offer them a free mini ecourse on How to
Lose 20 pounds in 10 days, naturally and without exercise. And
all they have to do to get the course is submit their email
address. That would be the 1st stage of the sales funnels this
marketer has in place.

The mini ecourse offers great information that is beneficial to
their customer and the more the customer reads the more they
start to trust. After the mini ecourse is over you might offer
them a low priced product that the customer can purchase. The
2nd stage of the sales funnel. And depending on what action that
person takes will lead them to another part of the sales funnels.

Suppose you have a higher priced product that is closely related
to your low priced product you offered, but has so much more
value. You are not going to offer that product in the earlier
stages of your sales funnel because if people don’t know you
they don’t trust you and they certainly won’t buy from you. So
sales funnels build trust and ultimately sales. However you
decide to build your sales funnel think about what you want from
your customer at every stage of the funnel and how you can
profit while still offering value for every stage of the
process.

CALL TO ACTION

Web Design Barnstaple: An easy-to-use HTML editor - Updated for July 2016

by

Eventually, one of the things you’ll need when getting started
online is something we call an HTML editor. You’ll use this
to create squeeze pages, thank you pages, download pages and
sales pages. But at first you’ll probably just use them to edit
existing products you have “rights” to such as master resell rights
and private label rights products (more on those later).

If you don’t know how to write HTML code no problem..There are
html editors available for free that can help do this for you.

One of the most well known HTML editors out there is a free
program called Kompozer. This site building tool is similar
to Dreamweaver or Front Page but it costs you nothing.
The user interface makes it easy to use, and there are a ton
of tutorials on how to use it as well.

So I would say start with this one first since you don’t need to
know HTML to use it and you can use it on MAC and PC!

CALL TO ACTION