Updated: 09/08/2026
For the common internet users, Facebook is just a website which be can
be used to communicate and stay connected with friends and people
around them. But from a business owner’s point of view, FB is one of the
most cost-effective and probably among the cheapest online marketing
tools ever invented.
There are a number of reasons why all companies should take Facebook
marketing more seriously:
* It is a potentially massive marketplace — with nearly 700 million active
users, 50% of which log in on any given day everyday, it is a great place
to meet people who might be interested in what you are selling.
* Statistics show that users spend an average of 700 billion minutes a
month on FB — the number of hours spent daily on FB by each member
says a lot about the quality of the site. This means that users are really
browsing the mentioned website and that there is a fat chance that they
will come across your page or profile.
* Heavily accessed by mobile users — 350 million members access FB
via their mobile phones making it the most requested service on mobile
in the US and other countries. Gaining access to mobile users will open
more opportunities for the growth of your business.
* A very sticky site that people spend a lot of time on using — as
mentioned earlier users spend hours and hours on FB every single day.
You can take advantage by staying connected with customers 24/7
thus allowing them to learn more about your company.
* People use it as a resource — aside from personal use member
also log on to FB for finding information. Take advantage by being
the resource of relevant news and useful information. Anticipate
what your followers would like to know and post links to your website
which are not just related to your line of business but valuable to your
customers as well.
* It has a steady Alexa Rank of 2 — some experts even think that
FB has the capability to take the top 1 position and push Google
on spot 2. This only shows that FB is indeed a massive social networking
site with an average 35% of all internet traffic
* Used by diverse groups of internet users — though users are mostly
youngsters, there has been a huge increase in 30+ and 55+ year old
people joining and participating. According to a survey conducted by
Pingdom, 61% of FB users are over 35 years old so make sure that you
communicate with your target the right way.
* It’s free and always will be — the only capital you need to market your
offers is your time and effort. It does not charge users for membership
fees which is the reason why it’s the most cost-effective way to promote
literally anything.
* Easy to update — there is no technical knowledge or skills to share
updates as FB is a user-friendly website.
CALL TO ACTION
