Web Design Barnstaple

These days, it’s not enough just to have a well-designed, easy to navigate website. There’s a lot of competition out there, and if you want to stay relevant with today’s finicky tech-based consumer market, you must find a way to stand out on the crowd. Fortunately, if you are committed to broadening your web horizons and packing a real punch with your business website, there are some straight-forward things you can do to give yourself a hip edge.

Here are three tips to give your website the “cool” factor:

A – Z index: Navigation is arguably one of the most important factors influencing your site’s success, and for that reason, you should always be on the lookout for cool new navigation features you can add to your site. One such feature that is really catching on when it comes to site navigation is the A – Z index, which is exactly what it sounds like: a way for your visitors to easily find things on your site simply by clicking the corresponding letter of the alphabet (or number).

Image galleries: Gone are the days when simple graphics could attract major attention and cause some audience “oohs and ahs.” Now there are a number of sleek ways you can incorporate a variety of images into a single web page in order to get the most bang for your buck. Consider a sliding image gallery that allows users to view new images by simply clicking a left or right (or up or down) arrow, or a neat tiled image gallery with a hover-box preview feature that allows users to simply hover over any single image to enlarge it. A variety of image galleries can be inserted into your site via a CSS stylesheet, or by way of plug-ins (if you use a site-building platform like WordPress).

Alert box: As previously mentioned, navigation is tantamount to the success of any website. One way you can help your visitors navigate through the information on your pages is to organize your content so that the order of importance is very clear. An alert box is a cool, eye-pleasing way to draw a visitor’s attention to content that is most pertinent.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools. Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Any good web designer knows that there are specific aspects of web design that cannot be overlooked, if a website is to be effective. One of the most important elements of website design is navigation. Navigation is just what it sounds like — how someone gets around on your website — and if your site is lacking in effective navigation, it is not going to work for your business the way you need it to.

Here are some reasons for why navigation is so important in your website design…

People can enter your site from a number of different pages:
Some people make the mistake of designing their website entirely around the home page. However, it is important to remember that a multitude of your site’s pages may be ranked simultaneously by search engines, which means that people will be able to access your site from pages other than your home page. Without good navigation that covers the entire site, visitors could get stuck on a page and not be able to move on to explore more of your site.

You don’t want to put your site visitors to work:
Simply put, they don’t want to have to put in a bunch of work just to be able to explore your site. A bad navigation network can mean multiple clicks (and guesses) to get to the desired information. If you force your visitors to put in too much effort when it comes to moving through your site and finding what they want, then you will lose their interest — and you will lose them.

Your site should be well-organized:
Again, this comes down to helping your site visitors find what they need, with as little effort as possible. You can’t expect people to automatically understand how your site is organized and where they should click to get where they want to go. Navigation is your way of organizing your site. For example, by making good use of primary navigation, secondary navigation, menus, and internal linking, you can create a user experience that is likely to keep people interested, and loyal, to your site.

If they can’t find it, they can’t read it. You put a lot of money and time into creating, aggregating, and commissioning content for your site. Simply put, if your website is not effectively designed with navigation in mind, your visitors won’t be able to find your content. If they can’t find it, they can’t read it . . . so what good is that content?

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website.

When it comes to building your brand, and getting customers, your website is one of your most powerful marketing tools.
Whether you want to attract local business through your door, trade nationwide or internationally, make sure you get a great looking, hard working website at the best price.

If you have been thinking about setting up a new website, or your existing site doesn’t work for you (or just needs updating), call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

YouTube is more than just a website; it’s the new TV. When the president of the United States uses a website to broadcast his or her State of the Union Address, you know that it’s a force to be reckoned with. However, YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Here are 10 easy ways to get exposure for your business on YouTube.

1. Keyword Optimize
YouTube is owned by Google and videos appear high in search results, so make sure that your tags and descriptions are keyword-optimized. You might want to also optimize the actual content of the video because Google may use voice recognition software in the future to index videos.

2. Show Your Expertise
The key is not to sell but to show your expertise. Pick a problem related to your business that your viewers might have and give them a solution. If you’re a plumber, offer a simple plumbing tip. A cleaning company can make videos on easy carpet cleaning. Show them something you know how to do that will benefit them.

3. Show Your Products in Action
Don’t just show your products or services, but show them in action. If you sell barbecue grills, teach your viewers some great BBQ recipes. Videos that show how to do something using the product are the most effective in marketing.

4. Short Videos Work Best
Videos don’t have to be long. In fact, they shouldn’t be. Focus on making videos that are just a few minutes long. If you’ve got a topic that stretches over 5 minutes, make two videos covering different aspects of it.

5. Give Them a Sneak Peek
Make videos that show your business’s inside operations. Viewers who already like your brand love to get a sneak peek at what goes on behind closed doors.

6. Socialize and Subscribe
Remember that YouTube is a social media site. Subscribe to other channels, watch videos, comment and make friends. Other users will do the same for you and you’ll create a network of similarly minded businesses that share leads.

7. Customize Your Channel
Make use of all of the customization options that YouTube offers for your channel. Try to give your visitors the best user experience possible. Align themes and colors with your website and other marketing materials.

8. Production Schedule
It doesn’t matter how often you produce videos, but you need to do it regularly. Decide how many you’ll post per week and stick to it.

9. Embed Everywhere
Put your videos all over your other social media sites. Embedding videos is as simple as copying a code and pasting it. You’ll get them seen by more people and you’ll also get backlinks.

10. Make ‘Em Laugh
Everybody wants to have a viral video. Just one video that goes viral can get you exposure like you’ve never dreamed possible. Most viral vids get passed around because they’re funny, so add a bit of humor to your videos.

Once you start seeing results from your YouTube branding efforts, you might consider upgrading your video equipment. To get started, all you need is a good web cam. But investing in gear such as lighting, a better sound system, a camera and editing software can help you produce better videos more easily. It’s well worth the money to create higher quality videos than your competitors’.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Social media optimization is a huge buzzword in the online world today. Also known as SMO or social SEO, it’s all about optimizing your social media presence for traffic. While some of the same rules apply, there are also some differences you need to be aware of. Here are 10 tips on how to optimize your social media profile.

1. Socialize
This may seem obvious, but it’s so important it needs to be stated right here at the top. Every social media profile you create should start with spending some time checking out other people’s profiles, making friends, and commenting. It’s all about networking. Follow them first and they’ll follow you.

2. Use Multimedia
Use plenty of pictures, videos and other multimedia. Social media sites are designed for this and they make it easy to upload media files. When you use these, you create a much more interesting profile and it helps with branding.

3. Share Me
Add share buttons for your social media sites on each of your blogs or websites. These are buttons like Twitter’s Tweet This and Pinterest’s Pin It. Integrate everything as much as possible so that you’ve got traffic going in every direction.

4. Consistent Content
Just like your website or blog, you need fresh content. With social media, this is even more important. Get into a schedule of regular posts and updates, but also make sure that you’re offering value or something interesting.

5. Keyword Optimize
Everything in your profile should be keyword optimized, and especially all titles, tags and descriptions. Be careful not to stuff.

6. Complete Your Profile
The search engines generally ignore half-finished profiles. It’s also bad for your branding if your profile isn’t complete. Fill out everything before you start networking.

7. Watch Visitor Behavior
Use the analytic tools provided by social media sites and pay attention to what people are doing on your site. This will tell you what’s working and what’s not. If some features aren’t being used, eliminate them to cut down on clutter.

8. Share Everything
Create content that’s unique, helpful and interesting, and encourage your visitors to pass it around. Viral posts get you massive exposure.

9. Consider Timing
Pay attention to the timing of your posts and track results. You’ll find that certain times of day get you a better response. Focus on those high-traffic times.

10. It’s Not About You
Don’t only talk about yourself and your products. Focus on topics that are helpful to your readers and the problems that your products or services can solve for them.

On social media sites, it’s all about being real. If you consistently provide good content and increase user activity on your profile, the search engines will love you. Your social media optimized profile will brand your business and drive new fans to your site.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Social media sites offer a great way to brand your business for free. Everybody uses sites like Facebook and Twitter, and many check them daily. But there are some deadly mistakes that can really cost you and even kill your social media campaign if you’re not careful. Here are the top 10 worst mistakes you could make.

1. Shameless Self-Promotion
By far, the worst thing you can do is use your social media site as a sales page. People on these sites don’t want to be marketed to. They want to socialize, network and share common interests.

2. Buying Your Friends
On Fiverr.com and other freelance sites, you’ll find people selling friends for social media sites. It may be tempting to pad your profile with fans, but this is a deadly mistake. In most cases, the ‘friends’ aren’t even real people. It’ll be obvious to the real people who show up on your site.

3. One-Way Exchange
When people comment or ask questions on your page, you’ve got to respond. You need to reply to them and make them feel welcome. This shows that you’re an approachable, responsive brand that cares what people think.

4. Nothing to Do
What makes a social media site popular is its interactivity. If yours just presents information about your brand and doesn’t give them anything to do there, people won’t stick around. Use the apps and widgets available to make your site interactive.

5. Social Media Neglect
Maintaining a social media site is a never-ending job. You should devote a little time to it every day. The brands that are most active on social media do the best with them. Carve out a little time and stick it in your schedule.

6. Fighting Words
No matter what anyone says about you or your brand, never be negative or nasty to them. That only brands you as a jerk. Always be considerate, polite and friendly. Keep things positive even when you’d love to give someone a piece of your mind.

7. It’s All About Me
If your page does nothing but talk about you, your products and your services, people won’t be interested. You need to find other things that your fans would like and share them.

8. Wallflower
Don’t wait for people to visit your profile. Get out there and socialize. Make friends, spend time on other profiles, and get to know people. You’ll be surprised at what a difference this makes.

9. Inappropriate Comments
Whenever you’re logged in, you need to be extremely self-aware. Everything you say or do reflects your brand. Show your personal side but don’t get too personal. You want to look like a brand owner and this requires a little bit of professionalism.

10. All Over the Place
Stick to things that are of interest to your brand. It’s okay to digress and get off topic once in a while to show your personal side, but for the most part stick to things your fans care about.

The absolute biggest mistake you can make with social media sites is ignoring them altogether. Experts predict that social media sites will become the search engines of tomorrow. To some extent they already are. Sign up to each new social media site that comes along because it might be the next great branding opportunity.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.

Web Design Barnstaple

Social media sites are networks where people interact with each other through personal profiles. They use them to hang out, keep in touch with friends, share interests, network and even find jobs. For your business, it’s not a question of if but when you should start using them. Your business needs to be social and here are the 10 reasons why.

1. Everybody’s There Already
Social media sites have hundreds of millions of users and a handful of them are among the most visited websites on earth. A large number of users check their profiles daily to see what’s going on and they’re growing in leaps and bounds. If you’re there, you can be in daily contact with them.

2. Excellent Branding Opportunities
These sites put you in direct communication with your customers and there’s simply nothing better for branding your business. Your customers can have a personal dialog with you.

3. Listening Stations
Social media also offer wonderful market research opportunities. Message boards, updates, groups and reviews allow you to find out exactly what your target market likes and doesn’t like. You can use these resources to get to know them and better create products and campaigns.

4. Lead Generation
You can use social media sites to get more customers. People will see your posts and hear about you from their friends. Plus, you get global reach 24/7 not only to your fans, but to their fans, and their fans, and their fans…

5. SEO Benefits
Profiles, updates and other social media content appear in search engine results pages and often rank quite high up. This is one of the biggest ways that people will find your profile. You also get backlinks coming into your site from your social media content.

6. The Personal Touch
Your social media presence and interactions with your fan base give your business a personal touch. That’s what so many companies are lacking today. People like to know who they’re buying from.

7. Easy Promotion
Social media sites offer the easiest way to reach everybody who might be interested in your sales and promotions. With one update, everyone you’re connected to knows instantly when you have a special offer.

8. Rewarding Customer Loyalty
You can use social media sites to reward your fans’ loyalty by offering exclusive discounts and freebies that are only available to them.

9. A Ready-Made Platform
There’s no need to create a new website when you can simply make a profile. On most of these the social media sites, it takes only minutes to sign up and get started. Not only is it easy, but you also get the built-in SEO benefits of using their already popular website.

10. It’s Free
You get advertising, marketing and branding tools at your fingertips without paying a dime for them. Social media networking is a dream come true for businesses.

Before you get started, it’s important to have clear goals. What do you want to do with your social media presence? What action do you want your fans to take? Stay focused on these goals and devote some time each day to building your social media presence.

What Next?

We’re a local web design company based in Barnstaple, so we are experienced in helping our customers attract business via their website or by using Social Media.

When it comes to building your brand and getting customers, Social Media is a powerful marketing tool.

Whether you want to attract local business through your door, trade nationwide or internationally, we help our Clients master Social Media.

Just one way to help is by linking your website to Social Media so that when you post to website it automatically updates your Facebook page.

You could also have your Twitter feed on your website keeping people informed and uptodate with what is happening in your business.

We create these tools and services to make it easier for YOU to control Social Media.

If you have been thinking about making more of Social Media call us on 01271 324 841 or get in touch with us without any obligation at http://rightclickseo.co.uk/company/contact/.

We’ll do our level best to answer your questions without resorting to complicated jargon and industry-speak and then you can decide for yourself whether this service is something you would be interested in.